Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

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Contently

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. .

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Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? To help you easily choose the right one for your eCommerce store, I tested some of the most popular personalization software for eCommerce. In this article, I’ll show you some of the best eCommerce personalization software on the market.

Enterprise Management 62

Enterprise Management Marketing Automation Services eCommerce Marketing Management 62

Hinge Marketing

OCTOBER 26, 2022

So much has changed in the professional services landscape over the past two years, including technology and software firms. At the same time, technology & software firms operate in a crowded market place with relatively low barriers to entry, and services are often viewed by buyers as commodities. About the Research.

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Software Buy Trends Case Studies 109

TrustRadius Marketing

OCTOBER 27, 2022

The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. The vendor selection process refers to when a business identifies a need and seeks out a new software vendor to reach their goals. Otherwise, you’re in for a messy divorce.

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Enterprise Management Work Management Vendors Budget Programs 98

TrustRadius Marketing

AUGUST 21, 2022

Employee scheduling software is the cheat code for this banal game, saving you from having to play it. What Does Employee Scheduling Software Do? Employee scheduling software automates the process of creating a staffing schedule. The software then determines and optimizes a work schedule based on the constraints.

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Work Management Budget Programs Software POS 94

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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Case Studies Case Study Advertising Benchmark Paid Search Agency 79

LeanData

MAY 16, 2022

Post-pandemic studies show that the majority of B2B buyers are well into the Consideration phase of their buying journeys before they reach out to a company and its representatives. An integral part of that required inbound buying experience is being facilitated by automated scheduling software solutions. . What is scheduling software?

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Work Management Marketing Management Software Automation 96

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Because they believe if they can show the customer the software in a demo, it will sell itself.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Narrative case studies , rather than the formulaic problem-solution-results format, are a solid and entertaining way to do this. If you’ve done thought leadership well, you’ve set your sales team up for success.

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Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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Hinge Marketing

FEBRUARY 19, 2021

election, and waves of social issues/changes dominating the media and peoples’ attention, it’s not a wonder that the buying cycle for technology and software firms was both unpredictable and unprecedented. Technology and Software firms from around the world were sampled—so chances are, your firm is represented. About the Study.

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Marketing Budget Budget Programs Software Research 112

Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. And I’m often surprised to see some industry case studies peppered with more product features than customer stories.

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Hinge Marketing

MAY 19, 2021

In the fast-moving world of technology and software, new trends are always emerging and vanishing—and firms are challenged to figure which ones to address vs. which ones to leave behind. While there are many opportunities in the marketplace, this article will focus on the top five business challenges of technology and software companies.

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Marketing Automation Services Marketing AI Software Peer-to-peer 100

Lake One

OCTOBER 11, 2023

ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers. Ingersoll Rand: Understanding Marketing Automation Software Much like ServiceMax, Ingersoll Rand had to contend with a diverse clientele.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

DealSignal

JANUARY 27, 2023

This is where a Lead Enrichment Software comes in. With so many lead contact data enrichment software options on the market, it can be overwhelming to choose the right one for your business. What is a Lead Enrichment Software? Lead Enrichment Software makes generating and enriching fresh leads easy and efficient.

Marketing Budget 52

Marketing Budget Marketing Automation Services Budget Programs Lead Ranking 52

Valasys

FEBRUARY 27, 2024

Subscription management software simplifies the integration of financial management solutions into your business’s growth strategy. Similarly, when you are looking for the right software, it’s important to find one that fits your requirements and is easy to use.

Software 40

Software Business Customer Satisfaction Paid Search Agency 40

Martech

APRIL 18, 2022

Blackcart’s software gives retailers the ability to ship items to a customer’s home with free and easy returns of what they don’t want. According to a Forrester study commissioned by Shopify, 57% of consumers say TBYB programs say that the flexibility and convenience of trying new products influences their decision to buy online.

Work Management 111

Work Management Marketing Management Buy Software 111

BenchmarkONE

APRIL 6, 2022

Picture this: a customer is looking to replace their email marketing software. This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Case studies are an important part of your content marketing strategy.

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Case Studies Case Study Studies Work Management 84

Allocadia

MAY 23, 2023

They knew they needed a new software solution. The Box marketing team knew that in order to begin measuring ROI, their budget data needed to be clean, detailed, and integrated with other systems. West had learned about Allocadia at an industry conference and introduced it to his team.

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Case Study Case Studies Studies Budget Programs 52

Sprout Social

JUNE 21, 2022

When I decided to study computer science and sometimes found myself in massive classrooms with only a handful of women, I wasn’t surprised. Starting my career as a woman in software engineering. By the time I left for college, almost every teenager had a laptop and I knew I wanted to study computer science.

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Differentiation Software Peer-to-peer Communities 99

Benchmark Email

FEBRUARY 23, 2023

Picture this: a customer is looking to replace their email marketing software. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what… The post Essential Case Study Questions to Ask Your Best Customers appeared first on Benchmark Email.

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DivvyHQ

JULY 23, 2021

Case studies are one of the most valuable types of content your content marketing team can create. Here's a quick guide on how to write a killer case study. They tell the story of your solutions solving real-world problems, and that’s a story that no prospect can resist. However, there are parameters and best practices to follow.

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Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

seo.co

MAY 2, 2021

The right intelligence tools, plugins, extensions, software, etc., This tool allows you to study your competitors and helps you in creating your link-building strategies. Buzzstream is an outreach-oriented link-building software that keeps your email outreach campaigns organized and well-targeted. BuzzStream. Track the SERPs.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Hubspot

SEPTEMBER 29, 2023

According to a study from Second Nature Sales Coaching , 96% of respondents agree or strongly agree that effective sales coaching positively impacts sales reps’ performance. Additionally, with features like call coaching software — some tools can even help you help them level up their conversations. Pricing is available upon request.

Enterprise Management 59

Enterprise Management Work Management Software Lead Scoring 59

ClearVoice

AUGUST 14, 2023

So how does content marketing help attract software talent? These methods are still at play today, but they’re not enough to capture the attention of highly sought-after software engineers. But they provide limited insights into a company’s culture, work environment, or the impact of software engineering roles.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Hubspot

APRIL 13, 2021

Hosting your recorded webinars is an excellent, low-cost way to create resources for potential or existing customers about how to get set up with your software, walking through common blockers customers face, or demonstrating new tools and integrations. Evaluating the Best Evergreen Webinar Software. You may even end up over-investing.

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Work Management Webinar Metrics Marketing Management Software 97

Optinmonster

JUNE 27, 2022

Are you looking for the best email marketing software for your nonprofit website? In this article, we’ll show you some of the best email marketing software for nonprofits. Best Email Marketing Software for Nonprofits. Some of the key points we considered for picking the software are: Budget-friendliness. Easy setup.

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Marketing Automation Services Budget Programs Software Email Marketing 64

SpotMe Blog

AUGUST 18, 2022

Recent advances in AI (artificial intelligence) have transformed closed captioning software for live events. It’s more accurate than ever and it’s often paired with powerful translation software that converts closed captions into multiple languages. And what should you look for when choosing the right software?

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Enterprise Management Work Management Marketing Management Software 105

Sprout Social

OCTOBER 21, 2020

Deciding to study computer science was one of the bravest and hardest things I have done. My family wanted me to study something that—as they saw it back then—would guarantee a better future for me. I was hired as a front-end software engineer intern on the Analytics team. Finding Sprout Social.

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Software Thought Leadership Outreach Communities 124

SmartBug Media

AUGUST 28, 2020

Speaking of being direct, how is your utilization of the word “software” helping your marketing and sales efforts? One of the key aspects that make the sales cycle so short is the nature of software itself. Here are three reasons it’s time to start using the word “software” in your marketing and sales messaging as a SaaS company.

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Software Lead Ranking Paid Search Agency Planning 119

Hinge Marketing

FEBRUARY 3, 2021

The Hinge Research Institute’s newly released 2021 High Growth Study: AEC Edition tells their story. The study opens with data that reviews the industry as a whole, comparing AEC firm performance and trends to other professional services industries. About the Study. Purchase the 2021 High Growth Study: AEC Edition.

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Studies Peer-to-peer Marketing Budget Work Management 77

Vision Edge Marketing

APRIL 16, 2024

A study by Accenture found companies that employ data-driven decisions experience a 30% growth rate. According to a case study published by McKinsey & Company , Dow Chemical’s adoption of data-driven decision-making resulted in a significant growth rate. Caterpillar Inc.

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Digital Transformation Work Management Terms and Conditions Marketing Management 234

Anyword

APRIL 18, 2024

The Customer’s Challenge: Scaling Content Without Losing Their Brand’s Soul Our customer, a leading enterprise software company, needed a responsible way to scale content quickly. “We “We’ve been using Anyword for just a couple of months, and it’s been quick and valuable right out of the box,” said our client. Read on for the full story.

Lead Ranking 52

Lead Ranking Software Generation Paid Search Agency 52

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

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Marketing Budget Studies Paid Search Agency Work Management 118