Valasys

FEBRUARY 21, 2020

According to research from the Marketing Week & the Marketing Practice B2B brands that outperformed their competition were twice as likely to allocate 60% or more of their budget to achieving long-term marketing goals. Read more on: 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

FEBRUARY 10, 2020

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

APRIL 29, 2021

This in turn will facilitate the process of customer acquisition by some positive word-of-mouth marketing (WOMM). LinkedIn will propose friends or companions with company suggestions as per your past interaction and research data on the platform. You can also utilize those emails to request more online feedback!

WOMM 52

WOMM Tips Word of Mouth Business 52

Valasys

MAY 8, 2020

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

MAY 22, 2020

Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Valasys

JANUARY 17, 2020

& content reflecting on positive word-of-mouth-marketing (WOMM). Case studies can also be written specifically to reflect on brand advocacy & positive word-of-mouths of the existing customers. B2B marketers should focus on creating pieces of content to educate their audience groups.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Equally important is tracing the intent of the prospects to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

JULY 29, 2019

Recent research from searchcustomerexperience.techtarget.com depicts that the facial recognition & emotional analytics technology market will grow from $3.37 WOMM & the perpetually positive brand resonance are important for marketers to optimize the CX & also lay the foundation for optimized sales conversions.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. According to research from HubSpot, email marketing is a preferred way of business communication & the year 2020 holds immense possibilities for growth.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

JULY 12, 2019

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. This will open up more ideas and doors for creativity and new practices”. B2B buying has always been a tricky proposition.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

FEBRUARY 28, 2020

According to research by Accenture , more than 90% of companies currently have some form of customer engagement or loyalty program. This is called positive Word-of-Mouth-Marketing, which is arguably one of the most inexpensive ways to attract more customers. Wrapping Things Up.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Step 1: Marketers must research about the decision makers.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

DECEMBER 16, 2019

In the research, 79% of the participants surveyed from the Spanish dominant regions, 82% of the bilingual participants & 60% of the participants surveyed from the English dominant regions think that brands should advertise in both Spanish as well as English. Advertising the local languages ensures that marketers get better results.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

MAY 28, 2020

The following insights from research by ATN EVENT STAFFING substantiate that event marketing actually helps you generate more leads and creates more opportunities for prospective sales: 91% of the customers accede that their positive vibes towards brands are considerably enhanced after attending events and having the experiences that follow.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

MARCH 9, 2020

Social listening is amongst the most crucial components of audience research. Besides, scaling up personalization also helps the marketers to upsell their after-sales services, inspire customer loyalty & boost prospecting through positive Word-of-Mouth-Marketing (WOMM).

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Hubspot

JANUARY 10, 2017

Research your personas to find the hashtags that will get your Snapchat content found by them. Influencer marketing is a form of word of mouth marketing (WOMM), but with a boost. WOMM is so effective because it's third party validation of your school. All that sharing is third party, WOMM validation.

Education 28

Education WOMM Trends Planning 28

MLT Creative

MARCH 18, 2011

I have a big mouth when it comes to bacon. Because of my word-of-mouth marketing (WOMM) “campaign” for Baconfest, I know that about $500 (or more) of ticket sales for this year’s fest are due to my ranting and raving about it to colleagues and friends for the past few months. (All

WOMM 40

WOMM Peer-to-peer Business Paid Search Agency 40

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). Now, the important question pops up. Wrapping Things Up.

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

SEPTEMBER 25, 2019

As authors get greater exposure, the audiences also end up researching for more pieces of content published by the same author. Brands can also promote their social media handles & their independent as well as collaborative campaigns through lead generation.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. This is where positive Word-of-Mouth Marketing steps in.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

FEBRUARY 17, 2020

This is possible only after the marketers research about their ideal persona. Marketers need to research their target audience & understand who will be consuming their content. It can boost your brand awareness; help you collect loyal followers as well as can entice your readers to become customers.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 26, 2019

Not only do they need to do extensive research to figure out the latest industry-specific trends in the market, but also need to keep abreast with the moves of their competitors. Research Right: Quantify & Optimize the Omnichannel Content Strategies. Every piece of content needs an orchestrated and pre-defined purpose.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

SEPTEMBER 20, 2019

Create Long-Form & Quality Content : Several pieces of research have shown that longer pieces of content might aid a viral content strategy. Assimilating key insights from diverse pieces of research helps in improving the credibility of the pieces of content & so does the vital pieces of statistics.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

The B2B marketers these days utilize the data gathered from the intent-based signaling of the prospects, which includes scrutiny of their demographic, psychographic, firmographic, “fit-data”, technographic insights, along with their past buying behavior, research methodologies & browsing habits.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

JULY 8, 2019

According to a research published in Epsilon, it was deduced that 80% of the customers are more likely to make a purchase when brands offer personalized experiences. The International Journal of Market Research quoted M. Word of Mouth Marketing (WOMM) is an indispensable advertising tool for optimizing conversions.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

Customer Retention & Word-of-Mouth-Marketing (WOMM): According to a report by MediaPost, the existing customers of a brand are 70% more likely to spend than the normal customers will. Furthermore, as per research by Pardot, boosting customer retention rates by as low as 5% boosts profit by up to 95%.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49