Remove vendor
article thumbnail

B2G Public Relations: Government Heros

Bluetext

B2G public relations is a difficult challenge under the best of circumstances. Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor.

article thumbnail

Top Tips for Building a B2B Demand Generation Strategy

The Marketing Blender

Vendor Consideration: They narrow down their choices and evaluate specific vendors, including you. Public Relations: Secure media coverage and speaking engagements to position your brand as a thought leader and gain credibility in your industry. Go here for tips on not wasting money when you do trade shows.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fresh Insights in Selling to SMBs

Biznology

They still rely on trade shows and events for product information–second only to peers and colleagues. They want to hear from their vendors, regularly. They want to hear from their vendors, regularly. The vendor website is a top resource when conducting product research and honing in on a purchase decision.

SMB 80
article thumbnail

10 marketing functions that brands should keep in-house

SmartBrief - Marketing

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy.

article thumbnail

Analyze your target’s buying process, for greater marketing efficiency

Biznology

When you are trying to become known to researchers, media relations and trade shows can be the most effective tools. Now, your marketing activities can be directed toward supporting this process. Consider which media make the most sense at each stage.

article thumbnail

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100
article thumbnail

Strategic B2B Budgeting for Growth [Updated]

Golden Spiral

Public Relations. Trade shows. Where can a vendor lower cost, at least in the short term? Can we or do we expect to spend more or less than last year? What percentage of my overall budget went into the different categories? Positioning and Messaging. Advertising. Technology/marketing automation. Graphic Design.