markempa
JULY 8, 2013
Brickstream enlisted the help of Arketi Group, a B2B marketing and public relations firm, to help create the impact it needed – booth or not. It combined these elements to promote the new brand at the trade show. The fun didn’t end at the trade show. Trade Show Follow-Up: 5 tips to optimize response.
KoMarketing Associates
OCTOBER 20, 2020
was digital marketing and social media, followed by marketing and audience research (5.1). Direct marketing and sales (4.6), copywriting and design (4.1) and public relations (3.1) and grassroots and event marketing (2.8). Turning to Popular Marketing Channels for Success. also made the list.
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sagefrog
NOVEMBER 14, 2023
Attend Industry Trade Shows Trade shows remain a cornerstone in B2B marketing—and the top area of marketing spend for 25% of those surveyed in the latest B2B Marketing Mix—for good reason. Remember that participating in a trade show is much more impactful when you have a well-planned strategy.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. What are the critical success factors in effective event marketing?
SmartBrief - Marketing
AUGUST 14, 2023
Please keep my bias and your own limitations in mind as you read the following marketing channels. Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. Logistics also can be complicated.
markempa
JANUARY 4, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.
markempa
MARCH 6, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Well meaning marketers can ruin their lead generation results by rushing an unqualified list of tradeshow attendees to their sales team.
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