SmartBug Media

JANUARY 18, 2023

However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. PR strives to gain earned media exposure, often in the form of expert quotes and articles in relevant publications. How to Leverage PR During a Recession. What Is Public Relations?

PR 85

PR Public Relations Effectiveness Thought Leadership 85

SmartBug Media

JULY 28, 2021

Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. Both the PR and inbound marketing strategies showcased the CEO as a thought leader within the industry through published content.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Sprout Social

MAY 31, 2023

Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology. In this guide, we’ll cover her tips, along with more advice on how communications leaders can empower their teams to use this technology with confidence. What can communications teams do with AI?

Marketing AI 118

Marketing AI PR Work Management Marketing Management 118

Champion Communications

AUGUST 9, 2023

If you were part of the comms team, I imagine that you might be concerned, but could never have predicted that this would become front page news, with everyone from the Prime Minister, the House of Parliament and every major news outlet and talking head in the country debating it for weeks. Instead, they’ve thrown petrol on it.”

PR 62

PR Planning Ideal Customer Profiles Work Management 62

Walker Sands

DECEMBER 19, 2022

Our public relations team is an integral part of our operations at Walker Sands. As we’ve grown from a PR and digital marketing firm into a fully integrated marketing agency, several of our PR leaders have played an important role in guiding our teams to execute exceptional programs for our clients.

PR 52

PR Enterprise Management Paid Search Agency Public Relations 52

Sprout Social

AUGUST 24, 2022

A brand’s online presence is also tied to brand image and voice, so collaborating with social media teams is essential to managing an organization’s communications. We’ll define what public relations marketing means in today’s industry, why our teams collaborate and how we work as a team to amplify Sprout’s brand.

PR 81

PR Public Relations Brand Identity Branding 81

Martech

MARCH 10, 2022

I would like to see more and this is a big push to support those founders.” ” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. Think of it as a pro bono PR onramp program for diverse and purpose-driven founders of tech businesses,” Guarnaccia said.

PR 96

PR Paid Social Agency Paid Search Agency Ideal Customer Profiles 96

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. And there’s nothing wrong with this approach! Take Spotify, for example.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

ClearVoice

JULY 29, 2022

While PR and content marketing teams may use different forms of content to accomplish this goal, they are both striving to encourage a better public perception of your organization. What are examples of a PR crisis we can learn from? Over the past few years, there have been many different examples of PR crises in the news.

PR 52

PR Public Relations Content Thought Leadership 52

ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

Walker Sands

MARCH 22, 2022

Throughout our evolution from a boutique PR firm to a fully integrated B2B marketing agency, we’ve focused on growing both ourselves and our clients’ businesses. Growth is an important part of life at Walker Sands.

Demand Generation Agencies 52

Demand Generation Agencies PR Work Management Marketing Management 52

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. When your team is structured well, everyone knows who’s accountable for what responsibilities and which roles. But by and large, these are the high-level, functional areas that most B2B marketing departments use when structuring their teams.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Martech

MAY 9, 2024

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. Brand/PR will have fewer, higher-skill people. AI will take over the enforcement of brand guidelines and AI agents will handle brand promotion and basic PR. All this leads to a terribly inefficient campaign flow.

Marketing AI 122

Marketing AI Paid Search Agency Work Management Marketing Management 122

Walker Sands

MAY 15, 2024

I sat down with Zara at a cafe near Fast Company’s headquarters in lower Manhattan to talk about his book, what he covers at Fast Company, how his team works, and what he likes (and doesn’t like) from PR and communications professionals. There are some topics that are of interest to both Inc. and Fast Company. Like workplace topics.

Paid Search Agency 103

Paid Search Agency Companies Media PR 103

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 164

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 164

Champion Communications

APRIL 7, 2021

Champion Communications, the B2B PR consultancy dedicated to help ing technology companies grow, has been chosen by Ivanti ’s supply chain business unit, Wavelink, to provide strategic UK PR support. . Ivanti Wavelink , part of Ivanti, Inc., To find out more about Ivanti Wavelink, visit: [link] .

PR 62

PR Paid Search Agency Work Management Marketing Management 62

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. Read on to learn how to craft a trust-centered senior care PR campaign. Read on to learn how to craft a trust-centered senior care PR campaign. 4 Ways to Spark Senior Care Community Trust Through PR.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" Reputation management. For example, Susan G.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Walker Sands

JULY 21, 2021

As March’s two new interns, Debola and Lorelei, we feel both grateful and determined to earn time with such a collaborative and creative team. With so much recent change in the air – post pandemic recovery, the fight for racial justice and gender equity – we’ve never felt stronger about working in PR and fostering positive connections.

PR 52

PR Impressions Class Thought Leadership 52

BDB

MARCH 1, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. But you shouldn’t just stop there.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Walker Sands

AUGUST 18, 2021

Now, I’m excited to share the next milestone in our journey by announcing that Walker Sands has acquired March Communications , an integrated tech PR agency with offices in Boston and Atlanta. I am so excited to welcome 25 new team members to the firm, including Martin Jones, Cheryl Gale and a tremendous leadership team.

PR 52

PR Demand Generation Agencies Ad Agencies Demand Generation 52

BDB

FEBRUARY 23, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Marketing Craftmanship

NOVEMBER 30, 2014

While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology.

PR 100

PR Enterprise Management Work Management Marketing Management 100

Walker Sands

OCTOBER 23, 2023

Why You Should Attend the Top Cybersecurity Conferences Cybersecurity conferences like RSA, Black Hat, and DEF CON offer invaluable advantages for both cybersecurity and PR professionals, from deepening industry knowledge to networking and beyond. Get in touch with our team of cybersecurity marketing experts.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Act-On

SEPTEMBER 25, 2023

Marketing and sales teams are famously frenemies. They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Poorly integrated tech that doesn’t support simple handoffs. Sales and marketing alignment is no small task, but it’s not a mystery.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Webbiquity

MARCH 6, 2013

Can the images of business and public figures still be saved by a crisis management team? Can PR keep up in this online social world? Is your business prepared to avoid a PR nightmare if a customer utilizes social media? Is your business ready for this new PR battle? Image source: Elevate PR.

PR 100

PR Social Media Media Public Relations 100

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

BDB

FEBRUARY 8, 2023

Thought leadership content and PR: more similar than you think A 2022 survey undertaken by Semrush discovered that more than 64% of businesses currently include thought leadership in their content marketing plans with an additional 29.5% So, it’s no surprise that thought leadership and PR go hand in hand. The simple answer is no.

Thought Leadership 26

Thought Leadership PR B2B Thought Leadership Content 26

Content Standard

AUGUST 19, 2021

Silos can hold your team back—whether it’s a breakdown in communication between marketing and sales or marketing functions that just don’t work well together. Building on PR Opportunities PR and content marketing can be synergistic if the teams driving them have a shared vision and effective communication.

Paid Search Agency 129

Paid Search Agency Planning Content Marketing PR 129

SmartBug Media

FEBRUARY 1, 2023

PR and Marketing During a Recession When facing a recessionary environment, the following approaches to your PR and marketing strategies will help you effectively navigate the challenges ahead. During the panic phase I mentioned earlier, many companies will eliminate PR as a quick budget fix.

Public Relations 92

Public Relations Ideal Customer Profiles PR Planning 92

Webbiquity

FEBRUARY 7, 2023

studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How much money should we be pulling from the email budget, to support social media?

PR 162

PR Social Media Paid Content Media 162

ClearVoice

MAY 10, 2024

Innovate the Future: The Role of Content in Product Development Content is a secret weapon for your product teams. 72% of leaders believe merging teams and responsibilities around customer experience will increase operational efficiencies. 7 in 10 PR professionals struggle with creating effective content.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Champion Communications

FEBRUARY 12, 2021

Also, the fact that they were hiring for an apprentice showed me that they were willing to nurture and support a young person starting out in PR. . Th is is a testament to the strength of the team at Champion. The team continue s to support me as I grow into my role.

PR 139

PR Fulfillment Public Relations Opinions 139

ClearVoice

JANUARY 26, 2024

It works for the brand even when your team is offline, allowing you to take a 1-to-many approach to sharing your team’s expertise. The article showed promise at publication, but over the next four years, it drove over half a million page views with no additional investment from our team.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

Link Building 155

Link Building PR Lead Scoring Lead Ranking 155

Marketing Insider Group

MARCH 29, 2023

Empathy Always Wins Image Source: TedCommunity on Twitter When Ted Lasso arrived from the States to take over English football team AFC Richmond, he was met with a whole lot of skepticism from the press, players, and even the people who hired him (if you’re a Lasso fan, you know they were secretly hoping he’d fail). and the “Pogues.”

Storytelling 225

Storytelling Brand Identity Branding Paid Search Agency 225