Industrial Marketing Today

JUNE 29, 2010

Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. Use a social publishing site like scribd.com to gain a larger audience for your white papers. This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Biznology

FEBRUARY 5, 2013

I just popped over to check out his personal brand site and after reading one post, up popped a request to join his newsletter, Almost Timely News : 2) Valuable Content Offer — Instead of a content-based newsletter, many sites offer white papers or exclusive content from their sites. Chris Penn is a maestro.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. This is where I personally coach you to solve whatever marketing challenges that are holding your company back.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

Influence: This is a measure of the likelihood of a person recommending your company or brand. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

I’m assuming you want your business blog to be more than just a personal journal. Or do you want them to download a white paper? This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Lead them to it. Do you want them to sign up for your newsletter?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 24, 2009

REVEAL Adding a personal experience helps to humanize your content. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. This white paper aims to change that perception of them.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Much of the time spent in those traditional face to face sales calls is about getting to know the other person and deciding whether or not you like him or her enough to do business with them.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Some perceived this "new" practice to be frivolous. Once they realized how this type of sharing is valuable, they started coming around.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. Autumn Rain I think small scale entrepreneurs will become more productive with the aid of their own research, trial-and-error, and personal creativity. Social media is capable of so much more. What Tools Will B2B Marketers Use?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Let’s say you have a white paper for download on your site.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Online Marketing Institute

DECEMBER 23, 2010

I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. for B2C retailers and $1.93 for B2C lead generators. Not all leads are created equal.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) A B2B Directory website example is ThomasNet. b2bmarketing

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Oktopost

OCTOBER 26, 2020

RSS Feed poster, content suggestions, in-built content library and easy access to the design tool, Canva. Content suggestions, built-in content library storage and RSS Feed posting tool. Upload multiple YouTube videos to multiple accounts simultaneously. High-quality white paper reports generated from the platform.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. Here are all our white papers. Never have I gone to a resource center and said I really want to read a white paper.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. For example, fill out a form to download a white paper, register for a webinar, submit an order etc. This white paper aims to change that perception of them.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. a YouTube channel and Live Help component on your website). A free DIY approach to social media by iMedia Connection. Study: Company Blogs Lead Social Media Options by MediaPost.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. Autumn Rain I think small scale entrepreneurs will become more productive with the aid of their own research, trial-and-error, and personal creativity. Social media is capable of so much more. What Tools Will B2B Marketers Use?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? Zillions of blog posts. I’m sure you’re not. But I’ll cheerfully wager that some of you have, at one point, been confused for one.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Scoop.it

DECEMBER 20, 2018

Considering how their content impacts the overall experience a person has with their organization. In fact, the amount of content produced has long outgrown our human capacity to consume it: every minute, there are 4,000 new published blog posts and a whopping 300 hours of new YouTube video content. The problem?

Curation 90

Curation Top of Funnel B2B Thought Leadership Content 90

Webbiquity

JUNE 8, 2011

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. RSS feeds for press releases and blog posts. Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). •

Ad Building 100

Ad Building PR Press B2B Thought Leadership 100

Hubspot

JUNE 23, 2011

Social media is really good at keeping people interested, because it is a lighter touch a lot of ways, and it is more personal when done well. You are putting personal relationships out there. Videos are a little harder to do like that, because people don't really subscribe to YouTube channels like we want them to necessarily.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Industrial Marketing Today

AUGUST 24, 2010

Then you’d put that person in front of the audience and check with them.” White papers continue to be very successful in generating registrations, especially in the early stages of the decision making process. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60