Chris Koch
NOVEMBER 12, 2010
Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? And research shows that even the stodgiest C-level executive does at least three web searches per day. I’m not saying we fire all PR people. Gatekeeper. Visibility.
Chris Koch
NOVEMBER 5, 2010
Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Guard dog PR. As in dead.
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Biznology
JULY 23, 2014
These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. They still rely on trade shows and events for product information–second only to peers and colleagues. And you’ve got a lot of company. Block and tackle.
Hubspot
JUNE 1, 2023
In this article, you’ll get some tips from peers who’ve been laid off in the past on how to rebound your career after a layoff. If you’re a salesperson affected by these layoffs, you’re probably scared of what the future will look like for you career-wise. And that’s okay. Rebounding After a Layoff 1. Negotiate your severance package.
Digital B2B Marketing
JULY 11, 2013
PR, analyst relations, content marketing, events, social media, even internal marketing, can play important roles in establishing your brand. When peers recommend your company to a prospect who already knows and is interested in you, the recommendation is more memorable and confirms their view that your company should be considered.
markempa
JUNE 16, 2005
« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.
Webbiquity
FEBRUARY 4, 2013
Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well. Four Marketing Round Approaches.
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