How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy.

Keeping the Conversation Going — After Your B2B Trade Show

Schubert B2B

I can’t believe it…it’s been almost six months since I had written a blog to marketing managers about planning ahead for your first b2b trade show. they needed for their show. Ensuring Trade Show Prep Stays on Track.

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Planning Ahead for Your First B2B Trade Show?

Schubert B2B

If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” Research trade show opportunities. Decide what shows fit your persona target best.

How to Launch (Or Relaunch) Your Technology Product at a Trade Show

Golden Spiral

Trade shows are the top business-to-business marketing spend to support sales, beating out specialty publications, internet, promotions, and PR respectively. Converting a trade show lead to a sale costs 38% less than sales calls alone.

It’s Time to Debunk These 4 B2B Trade Show Myths

Schubert B2B

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. Myth #1: B2B trade shows are a waste of time. Offering a show discount?

It’s Time to Debunk These 4 B2B Trade Show Myths

Schubert B2B

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. Myth #1: B2B trade shows are a waste of time. Offering a show discount?

6 New Rules Changing the B2B PR Game

B2B PR Sense

B2B PR has been morphing into a more robust vehicle. Today we no longer "spray and pray," clueless about how PR is impacting performance. Overtime B2B PR has solidified around six new rules that define and give heft to the practice. 6 New B2B PR Rules You Can't Ignore.

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3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

Lately, I've been talking about how you can make your PR campaign more effective. The best PR campaigns contain clear-cut deliverables that ensure visibility, boost leads, and build thought leadership. Trade shows are a perfect arena for such speeches.

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Why The Best B2B PR Campaigns Use Influencer Marketing

B2B PR Sense

So you do all of the things you would normally do when running a PR campaign. By the end of this post, you'll know: Why it's no longer enough to rely on old standby PR assets. Why Old School Tactics Are No Longer Enough for Your B2B PR Campaign.

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Six PR Lessons from Game of Thrones (*Spoiler Alerts*)

SmartBug Media

I’m generally not a fan of dark, gory television shows that are reminiscent of the medieval times. Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. How does this translate to PR? This is also true of PR.

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How to Measure and Boost the ROI of your PR

Golden Spiral

Public Relations (PR), as a part of an integrated marketing plan, can dramatically boost your return on investment (ROI). PR, for the most part, is “top-of-the-funnel activity” — generating leads. At its best, PR builds brand awareness. PR also: drives loyalty to your brand.

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3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

What is the goal of your B2B PR? How can your PR efforts help you to consistently deliver high quality B2B leads? Let’s look at 3 tools that you can pull out of your PR toolkit to get the job done right. The Perfect B2B PR Toolkit to Getting B2B Leads. B2B PR Leads

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How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

If your audience is primarily other business owners, for instance, you’ll probably be better off participating in a trade show, rather than opening up a pop-up shop. Trade Shows and Conferences. Want to hear a secret?

Stop doing PR. Start doing visibility.

Chris Koch

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? And research shows that even the stodgiest C-level executive does at least three web searches per day. I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR. This is the new role of placement PR.

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Is the era of PR over?

Chris Koch

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Guard dog PR. These are the internal corporate PR representatives. Placement PR. Most had no media training, and many spoke to me without PR people on the line.

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

B2B Lead Generation

Main | E-mail and the phone have high response rates, DMA report finds » Podcast: Tradeshow and Event Marketing with Ruth Stevens Are you finding that trade shows or events are a “waste of time” for lead generation?

The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?"

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How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Startup PR can feel like a monumental task. This methodology has some hard-hitting principles that can be grafted onto the public relations process to create a more effective PR strategy. How Can You Use Growth Hacking in Your Startup PR Strategy? PR and Marketing for Startups

10 More Awesome Strategies to Boost Your B2B PR Campaign

B2B PR Sense

Not too long ago we did a post on 10 Simple Strategies to Boost Your B2B PR Campaign. We received such tremendous feedback that we decided to give you an even greater strategic advantage that will kick some serious B2B PR butt. Would the limelight be the answer to your B2B PR prayers?

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15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

Your PR strategy doesn't have to be one of them. Thanks to a number of online tools and resources, small business PR does not have to break the bank. We have assembled a simple, but effective, list of budget friendly PR strategies (some of them even free!)

To Sell A Conference, Give Away Last Year’s “Takeaways”

What Works - What Doesn't

Gotten a pitch to attend a conference or trade show lately?   A recent email from the SAP Insider trade pub for their Administrator and Infrastructure Conference   did a good job of doing exactly that.

B2B Lead Generation Blog: Generating Real Sales Leads from Tradeshow/Conferences

B2B Lead Generation

« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation.

4 B2B PR Tips for Building Better Media Relations

Schubert B2B

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR.

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4 B2B PR Tips for Building Better Media Relations

Schubert B2B

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR.

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4 Tips to Uncover Company News for Your B2B PR Program

Schubert B2B

Getting trade publications to publish or post your company’s news can be a challenge. If your company manufactures only a few key products, but they are relevant for a variety of industries, tailor news releases to target each of these markets and their trade publications.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

B2B Lead Generation

I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. Get your copy of The New Rules of Marketing & PR on Amazon.

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B2B Lead Generation Blog: B2B Marketing and PR Internship

B2B Lead Generation

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects.

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Marketo

But this year, Marc showed too much of his competitive side poking fun at Oracle’s CEO, Larry Ellison. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. But the PR team exponentially multiplied the incident’s value to salesforce.com.

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B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

B2B Lead Generation

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. You can now reach your potential customers directly with your PR. This is called PR 2.0. This is called PR 2.0.

Earned Media: How to Get the Attention You Deserve

B2B PR Sense

Earned media has a reputation of being a little bit of an enigma in the world of PR strategy. Our Ultimate List of the Best PR Tools for 2017. Landing a spot in a major media outlet is one of the top goals of an effective PR strategy. Participate in Trade Shows.

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How to Optimize for “Direct” Website Traffic

Webbiquity

PR / media relations : media exposure builds brand recognition. Utilize best practices in social media marketing and online PR. Be active in industry groups, trade shows, conferences and local events where you can meet people in real life.

Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

Another way to leverage influencers in your niche is to allow them to cover industry conferences or trade shows. B2B Online Marketing Blog Brand Management Online PR

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Why Marketers Are Embracing Live Videos

Biznology

Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. Even though they based this statistic on all videos, not just live clips, it still shows that people are paying attention to the video content social platforms are distributing.

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Martyn Etherington Speaks: the story of a B2B digital marketing turnaround

Biznology

Using social and hashtags for key events such as trade shows and the football World Cup 2014 improved our brand awareness. Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future.

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How to build a Sales Lead Funnel

Direct Response Coach

Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts.

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Book Review: Marketing in the Round

Webbiquity

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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