Remove BtoB Remove Peer-to-peer Remove PR Remove Trade Show
article thumbnail

B2B Lead Generation Blog: B2B Marketing and PR Internship

markempa

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.

article thumbnail

PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

ViewPoint

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. ” He characterizes this shift in the following ways: The new buyer wants education from vendors, as well as connections with peers and intelligent third parties.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

article thumbnail

B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

markempa

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B to B 120
article thumbnail

B2B Lead Generation Blog: Customer Referrals and Your Sales and Marketing Department

markempa

During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?, B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. correlated directly to growth rates.

article thumbnail

B2B Lead Generation Blog: Participate in MarketingSherpas IT Marketing Metrics Survey

markempa

IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

article thumbnail

B2B Lead Generation Blog: Marketing accountability and ROI Measurement

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!