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How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Adobe Experience Cloud Blog

And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. How can marketers stay ahead of Facebook’s changes, should the two newsfeeds roll out globally? Implications For Advertising.

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Lead Generation: 5 tips to generate leads faster on LinkedIn

markempa

A member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. But, here’s the rub: It’s going to take time, effort and content to reach that point. (If

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The Best B2B Lead Generation Strategies for Growth

New North

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. This is a pretty hard-and-fast rule. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. Let’s chat.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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The Economics of Link Building

Moz

Posted by Alex-T Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. Link building landscape: Email outreach strategy to rule them all. Paid links.

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The 5 Most Important Sales Performance Metrics Every Rep and Manager Should Track

Hubspot

As a rule of thumb, your quotas are likely unrealistic if less than 60% are hitting. If you’re trying to land more SMB customers, you want this number to go down (and your overall revenue and number of customers to go up). Sales funnel leakage. 1) Percentage of sales team hitting quota. The last potential culprit? 4) Revenue.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.