Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now
Litmus
JUNE 8, 2021
Then came the California Consumer Privacy Act (CCPA) with its own privacy protections. Is the open rate dead? Because we don’t yet know exactly how Apple will treat tracking pixels, we can’t say for sure how much of an impact Mail Privacy Protection will have on open rates. Maybe it was just a matter of time.
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