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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. B2B buyers use a multitude of mediums to research and explore their purchase options with the web, specifically with social media leading the way.

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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Video has become the dominant medium.

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The Ultimate B2B Marketing Glossary

Envy

CX stands for Customer Experience, meaning how your customers experience your brand before, during consideration and after purchase regardless of the channel or medium. Small and Medium Business is long and hard to say, but SMB just rolls off the tongue. In B2B marketing, SWOT analysis helps you decide marketing strategy.

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Product Launch Marketing Strategy Guide for B2B Marketers

Launch Marketing

Whether it is using a SWOT analysis or Porter’s Five Forces, there are several ways to analyze all aspects of a competitor. When forming the marketing strategy for the product launch, know how to address your audience’s most common pain points, and think about which medium would most effectively address these challenges.

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Four Elements for Effective B2B Brand Messaging

Launch Marketing

A brand that is consistently displayed across various marketing mediums can yield up to a 23% increase in revenue. When forming messaging, think about the content pieces and mediums the messaging will be used. Brand messaging also drives almost every marketing activity you can think of, from content to a website and more.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. They will gather and analyze competitor data about your competitors’ strengths, weaknesses, opportunities and threats (SWOT).

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SWOT Analysis: Is Instagram Right for Your Media Brand?

Hubspot

Instagram is a powerful storytelling medium, and with just one photo, brands can capture their audience’s attention, inspire dialogue, and build their companies’ narratives. If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. The reason? Let’s get to it.

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