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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid, owned, and earned media are three parts of a digital marketing strategy. Social media ads.

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Employee advocacy stats to secure C-level buy-in

Sprout Social

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Your C-suite pitch: Traditional social media tactics are becoming less reliable. For example, at Sprout, we reached almost $450,000 in earned media value in 2022, while Ivanti achieved more than $500,000.

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Social media in Europe: 15 stats to inform your strategy

Sprout Social

To put it simply, social media in Europe is way different from social media in the U.S. Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills. Social media in Europe: Advice from 3 marketers in the region.

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B2B Marketing Stats for 2022 and Beyond

BOP Design

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. Source: HubSpot).

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. 75% of B2B buyers use social media to support their purchase decision. Digital Media Stream ). Social Media Today ). Martech Series ). Content Marketing Institute ).