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The New Rules of Social Marketing and PR

Convince & Convert

Translated into 26 languages, adopted by hundreds of universities and business schools worldwide, and with over 350,000 copies sold so far, “The New Rules of Marketing & PR” is now in its 5th edition. Why authentic employee advocacy is an important part of any company’s social media plan. In This Episode.

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How Customer Service can Devastate Your Social Media Plans

Convince & Convert

Peter points out that a PR stunt for the sake of a PR stunt is pointless. During the 13-hour live broadcast , Arby’s gave away $20k in prizes and engaged with watchers on Twitter. This is an interesting case of creating an opportunity to use real-time marketing, rather than waiting for one to arise.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 157
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Is Social Media Wasted on PR Agencies?

The Point

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency.

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Social media marketing is Homo sapiens sapiens social

Biznology

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Social Media Planning and Calendaring.

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10 marketing functions that brands should keep in-house

SmartBrief - Marketing

In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. I realized early in my career that PR firms would become obsolete. Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s.

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What Is Media Relations?

ClearVoice

The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a company’s objectives, accomplishments, and management accomplishments. Although media relations and public relations are sometimes used interchangeably, they are distinctly different.

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