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11 Expert PPC Guides, Tips and Techniques (and One Rant)


With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. ABC’s of PPC – A Guide for the Basics! by PPC Hero. PPC Myth Busting!

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7 Bing PPC Secrets That Expand SEM Beyond Google


It may be surprising, but Bing is a hugely overlooked opportunity for search engine marketers today. So for advertisers who only focus on Google, failing to create a Bing PPC strategy represents a lot of missed opportunities. Bing beats out Google in share of long tail search queries.

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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Hold tweetups or tweetchats.

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Blogs help deliver information from the company to the consumer. Your statistics back up my thinking!

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

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Best Practices for Google Ads B2B Targeting

Navigate the Channel

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Google Ads is Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s assets. A pay-per-click (PPC) platform requires the advertiser to pay whenever visitors click on an ad.

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Integrating Social Media and Search

Marketing Insider Group

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.