Hubspot

SEPTEMBER 6, 2016

In their latest campaign by Amsterdam's 72andsunny , AXE changes up their usual formula of six-pack abs and heterosexual pursuit, opting instead for a broad and inclusive representation of masculinity. But changing up your entire image comes with considerable risks -- especially for bigger, more established brands. 1) Kentucky Fried Chicken.

Godaddy 28

Godaddy Paid Search Agency Advertising Agencies Brand Identity 28

QuanticMind

AUGUST 30, 2018

Facebook has been popping up a lot in the news lately with regard to its data collection and distribution methods. The recent Cambridge Analytica data scandal has called into question the way Facebook uses its customers’ personal data to help advertisers with precision marketing on the platform.

Paid Content 40

Paid Content SEM Paid Search Agency Ads 40

Single Grain

JULY 23, 2019

According to Kleiner Perkins' Internet trends report , “live broadcasts have actually become the number one source of revenue per hour in China, ahead of mobile games, television, radio, videos and music.” In other words: entertainmerce. billion by 2020 , up from just $1.8 billion in 2015. billion by 2020 , up from just $1.8

Broadcasting 93

Broadcasting Lead Ranking Television marketing Banners 93

Convince & Convert

JULY 9, 2014

GrindMedia’s SURFER Magazine also launched a campaign designed to ramp up interaction going into its annual surfing awards. GrindMedia’s SURFER Magazine also launched a campaign designed to ramp up interaction going into its annual surfing awards. Keeping your audience top of mind is essential to accomplishing this goal.

Brand Identity 146

Brand Identity Branding Marketing & Strategy Multi-Channel 146

Convince & Convert

JANUARY 21, 2014

Very few brands have taken this advice to heart, opting instead to find ways to extort Likes out of their audience, and use that as an opportunity to bombard them with spam. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut.

Social Media 167

Social Media Studies Media Case Studies 167

Valasys

JULY 16, 2019

The offline methodologies of research involve attending to the B2B marketing events, reading newspapers, watching televisions, following niche-specific influencers & listening to the podcasts. However, unfortunately majority of the marketers still fail to impeccably articulate their multichannel campaigns, often beyond three channels.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Convince & Convert

APRIL 8, 2010

Before we got a real TV remote, we had a non-sensical, half-assed remote, consisting of a keypad connected to the television via a 12-foot cord. Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

readwrite

MARCH 13, 2012

As a teenager, I would bemoan the number of full-page ads in the magazines I’d pick up, as I flipped through the cologne stench in search of articles to read. To this day, I can’t bear to sit through a television commercial. It was for a particular bass guitar, which was for sale on Amazon. This creeps a lot of people out.

Advertisements 40

Advertisements Advertising Banner Ads Paid Search Agency 40

ClearVoice

NOVEMBER 27, 2019

A content level refers to the level of content in a brand hierarchy. Higher levels are more rooted in your core brand experience, while lower levels support them in terms of strategy, branding, or function. You can use content levels to better understand the interconnectedness of the content you create for your brand.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. See White Hat SEO.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. See White Hat SEO.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? Who is actually consuming all of this content? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal. 71% of companies now have a presence on Facebook. hours to 6.3

Paid Content 100

Paid Content Social Media Statistics Research 100

Oktopost

JUNE 5, 2019

Even with mass media advertising like television and radio, measuring the impact on sales and lead qualification is not impossible. With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead. and even door-to-door sales. Easier to measure ROI.

Paid Content 116

Paid Content Top of Funnel Enterprise Management Telemarketing 116

Marketing Insider Group

JULY 1, 2020

Once you get your content marketing strategy going, it’s that positive snowball effect in action. Your brand presence gets bigger and more impactful. This is in contrast to traditional marketing. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. More leads.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Single Grain

SEPTEMBER 12, 2019

This is part of an overall shift in how we prioritize recommendations over paid television, magazine and newspaper ads and it’s hard to ignore the power of these unofficial brand ambassadors. On average, businesses generate $6.50 for every $1 invested in influencer marketing. 49% of consumers depend on influencer recommendations.

Paid Content 101

Paid Content Marketing Budget Brand Identity Branding 101