Hubspot

SEPTEMBER 6, 2016

During the 1990s and 2000s, KFC pivoted away from their founder's iconic image, first phasing out actors who played Sanders and then removing the animated version of him as well. But changing up your entire image comes with considerable risks -- especially for bigger, more established brands. 6 Successful Big Brand Makeovers.

Godaddy 28

Godaddy Paid Search Agency Advertising Agencies Branding 28

QuanticMind

AUGUST 30, 2018

Without going into too much detail, this data scandal involved a political data firm that accessed and used Facebook user data to map out personality traits. Facebook has been popping up a lot in the news lately with regard to its data collection and distribution methods.

Paid Content 40

Paid Content SEM Paid Search Agency Ads 40

Single Grain

JULY 23, 2019

According to Kleiner Perkins' Internet trends report , “live broadcasts have actually become the number one source of revenue per hour in China, ahead of mobile games, television, radio, videos and music.” And when you’re ready to purchase, just click the embedded link in the video and consider yourself checked out.

Broadcasting 93

Broadcasting Lead Ranking Television marketing Banners 93

Valasys

JULY 16, 2019

The offline methodologies of research involve attending to the B2B marketing events, reading newspapers, watching televisions, following niche-specific influencers & listening to the podcasts. However, unfortunately majority of the marketers still fail to impeccably articulate their multichannel campaigns, often beyond three channels.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Convince & Convert

JANUARY 21, 2014

It turns out social media may be even more influential than we have imagined , just not in the way many of us have envisioned. Very few brands have taken this advice to heart, opting instead to find ways to extort Likes out of their audience, and use that as an opportunity to bombard them with spam.

Social Media 167

Social Media Studies Media Case Studies 167

Convince & Convert

APRIL 8, 2010

Before we got a real TV remote, we had a non-sensical, half-assed remote, consisting of a keypad connected to the television via a 12-foot cord. Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

readwrite

MARCH 13, 2012

As a teenager, I would bemoan the number of full-page ads in the magazines I’d pick up, as I flipped through the cologne stench in search of articles to read. To this day, I can’t bear to sit through a television commercial. This creeps a lot of people out. This is a concept I never knew growing up.

Advertisements 40

Advertisements Advertising Banner Ads Paid Search Agency 40

ClearVoice

NOVEMBER 27, 2019

I left out wireframes just so wikis could be last.). No apologies if that sounds like you (at least you’re seeking out wisdom). By zooming out and analyzing the structural hierarchy of how your content all connects together in support of your brand experience, you can sharpen your content strategy with eagle-eye awareness.

Paid Content 93

Paid Content Branding Brand Identity Verticals 93

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. See White Hat SEO.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. See White Hat SEO.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? Who is actually consuming all of this content? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal. 71% of companies now have a presence on Facebook. hours to 6.3

Paid Content 100

Paid Content Social Media Statistics Research 100

Marketing Insider Group

JULY 1, 2020

Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It’s not just about pouring buckets of content out, on and offline. Content marketing is the kind of marketing that delivers ROI you can measure. And that’s important – now more than ever. It funds itself. And then some.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Single Grain

SEPTEMBER 12, 2019

Branding, speaking your audience’s language, choosing appropriate platforms for your product, and figuring out which marketing strategies are most effective for your target market can be a real challenge. They were already marketing their product to a young demographic and realized that those people hang out a lot on this particular platform.

Paid Content 101

Paid Content Marketing Budget Branding Brand Identity 101

Oktopost

JUNE 5, 2019

It’s all about reaching out and pulling the prospect in. Below, I drill down further into the differences – if you want the tl;dr check out this useful infographic. Even with mass media advertising like television and radio, measuring the impact on sales and lead qualification is not impossible. Quicker to show impact.

Paid Content 116

Paid Content Top of Funnel Enterprise Management Telemarketing 116