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Publishing insightful thought leadership to drive conversions for Cognite

Tomorrow People

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. Data Fusion was born, a new online magazine filled with valuable thought leadership and insights for the heavy asset industries, on the future of data management, data contextualization, and DataOps. A voice of authority.

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Privacy Experience: When and Why We Give Up Our Data

Zoominfo

What about a company selling magazine subscriptions? However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange. Digital behavior?—such

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The myth of the single customer record

Martech

Imagine Robert Williams, our leading man and swing dance aficionado, interacts with Ella, publisher of (the fictitious, I believe) Ella’s Swing Dance Magazine. She tells him he ought to read her magazine. On his lunch break, Robert searches for the magazine website on the desktop he uses at the office. The CDP doesn’t.

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. My association with BtoB began as a happy accident.

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Top 50 Global Thought Leaders and Influencers on Mobility 2024

Thinkers360

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Contact Fay Arjomandi Score: 33.50

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Top 50 Global Thought Leaders and Influencers on Predictive Analytics 2024

Thinkers360

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

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The Attract Issue

Ontraport

To follow along with the Level Up Your Lead Generation Strategy article from the magazine, download this campaign. Lead Capture Opt-in and Delivery campaign. Read more arrow_forward. SMS Lead Capture and Follow-up campaign. Download here arrow_forward. To create and market your own free value offer, download this marketplace campaign.

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