KoMarketing Associates

DECEMBER 21, 2015

Nope.That helpful eBook, webinar, or microsite you just took in is also courtesy of someone managing (and pivoting around) all the thorny logistics and details, including: Championing strategy and objective, continually asking if things are on target. Nearly Everything Is A Project That Needs Managing.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

The Point

FEBRUARY 11, 2014

At Captora, we identify, create, and optimize hyper-targeted CaptureSites (hyper-optimized microsites) that dramatically expand the reach of search, advertising, and social marketing campaigns. In the process, we accelerate new leads, at a lower CPL, by engaging conversion-ready buyers before they’ve found your company (or your competitors).

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Biznology

SEPTEMBER 23, 2014

Long Tail Blogger Outreach. My portion of the campaign was online influencer marketing, including reaching out to 100 A-list runners, a task I shared with fellow outreach marketing rock star, Sally Falkow of Meritus Media , as well as “everyone else,” which I call long tail blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Ok, that last one may be a bit extreme but it may also be part of the long tail of search. Bob is one of those crazy co-workers that has a few screws loose.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Hubspot

NOVEMBER 1, 2016

You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. It's a long-term investment that has a lower cost with slower rate of return. There's no long term benefit or exponential growth. On-page SEO.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Content Standard

JULY 7, 2015

Videos should always lead the viewer to another level of the brand experience, such as a microsite, video channel, or blog post. In some cases, consider keeping these videos in a shorter format, allowing for easy viewing and sharing. Know your topic and what your audience is searching for, and create content that can fill those gaps.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. B-D-List (the mid-section of the long tail often asks for money).

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80