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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Upload the video to YouTube and Vimeo so it’s easy to share on blogs and other sites. This Time, It’s Personal. A few examples. For examples, see the Pitches section on TechCrunch.

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Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." It's an interesting model, and one likely to work well for ON24, provided they are able to lock in high-quality syndication partners.

Youtube 20
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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

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Best Practices for Maximizing Video Content ROI

Single Grain

Creating flashy and compelling video content is practically essential for businesses and influencers looking to make a mark in visual platforms like YouTube, Facebook, or TikTok. Many YouTubers out there are great at fanning the flames. But Ken’s YouTube channel generates moderate amounts of traffic with each video.

ROI 52
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How to Get More Blog Followers: 14 Proven Ways to Increase your Readers

Optinmonster

You could offer downloadable content like an eBook, white paper guide, or checklist. You can lock in-demand content and make it accessible only to subscribers or members. You simply have to set up an inline form that asks people to sign up and then enable content locking to hide the content that follows it.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Upload the video to YouTube and Vimeo so it's easy to share on blogs and other sites. And search engines love social media, which helps expose that rant to anyone searching for the company's name.