The Demise of the White Paper is Greatly Exaggerated
FEBRUARY 28, 2017
Lead Funnels? Expand Beyond the White Paper. According to Dun, “the era of the lead-gated PDF as a driver of scale leads is coming to an end … an increasing number of marketers are turning to interactive content to create more dynamic experiences with buyers.”.
Six Best Practices for Marketing with White Papers
MARCH 25, 2014
documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Promote white papers honestly.
Why Salespeople Hate Most White Paper Leads
SEPTEMBER 16, 2011
How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.”
White Paper Do’s and Don’ts
NOVEMBER 24, 2015
These do’s and don’ts for white papers will make your content shine. With the market inundated with white papers, you want yours to stand out. Follow these simple rules for successful white paper writing.
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
You’ve written, designed and produced a white paper. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Link to your white paper on your home page. Lead Nurturing.
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . .
8 Questions to Help You Decide if Your Content is Good Enough
APRIL 19, 2017
No one question will help you create content that drives quality leads – leads that convert more readily to pipeline and revenue – more than this one. Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates.
A Follow-Up Strategy for Content Syndication Leads
AUGUST 25, 2015
It’s important to recognize that content syndication leads are not like most sales leads. If you hand off content syndication leads to your sales force without setting these expectations, your program may be doomed to fail.
Not All Industrial White Papers Merit Registration
Industrial Marketing Today
FEBRUARY 4, 2013
White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. Content Marketing Industrial Lead Generation White Paper Marketing Gated industrial lead generation Industrial Marketing lead nurturing Regsitration Ungated White papers
Is Your White Paper a Sales Pitch in Disguise?
Writing on the Web
APRIL 4, 2011
It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? With all of these advancements for content marketing, it’s about time we shred the white paper.
3 Tips for Choosing a Magnetic White Paper Topic
DECEMBER 28, 2015
If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. To optimize the impact of your next white paper, you need to address a topic that engages your audience.
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”
Permission Marketing Drives White Paper Relevance
NOVEMBER 4, 2011
Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial.
B2B Marketers Can Benefit from Creating White Papers
NOVEMBER 18, 2014
By contrast, white papers have been consistently viewed as a type of content that can have an impressive ROI for B2B marketers. In one recent survey conducted by the Content Marketing Institute, 58% of B2B marketers said white papers are an effective marketing tactic.
White Paper Alternatives for the Savvy B2B Marketer
AUGUST 11, 2015
Sometimes you get tired of the conventional lead-gated eBook and you need something fresh that piques the interest of your audience. So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience.
The B2B Marketer's Guide to Interactive White Papers
JULY 28, 2015
Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue.
White Papers: Refresh or Write Fresh?
APRIL 8, 2014
Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. Content Marketing Sales Materials White Papers
A Better Way to Go Mobile – Interactive White Paper (powered by Alinean)
The ROI Guy
MAY 15, 2012
A mobile application platform provider had an urgent requirement to generate a wealth of qualified leads, particularly connecting and engaging with enterprise web and application managers seeking to take their apps mobile in a timelier, more cost effective manner.
Why This Holiday Email Campaign Misses the Mark
NOVEMBER 24, 2015
One of my favorite lead generation mantras is this (repeat after me): Sell the Offer, Not the Product. If your offer is a White Paper, convince the reader why that white paper is worth the read.
Case Study: The New UK CIO Interactive White Paper (by IDG & sponsored by Dell | Intel)
The ROI Guy
APRIL 18, 2012
In a study of UK CIOs, IDG Research Services determined that CIOs desired to spend more time leading change efforts, over the next 3-5 years, driving business innovation and developing new go-to-market strategies. Click here to see the New UK CIO Interactive White Paper in action.
Iron Mountain Cost Savings Advisor Interactive White Paper
The ROI Guy
NOVEMBER 29, 2011
Alinean worked with Iron Mountain subject matter experts to create the Cost Savings Advisor Interactive White Paper. A few questions answered by the prospect produces a completely relevant, personalized and compelling 6-page white paper. The Alinean powered Interactive White Paper campaign produced more qualified leads, better opportunities and shorter sales cycles than traditional white paper campaigns.
What is business video content marketing and how to get started
APRIL 14, 2017
If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.
B2B Marketers Are Turning Away Prospects
Digital B2B Marketing
MAY 22, 2012
According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. White papers have the largest spread between very valuable and little value.
How to Write a Better Content Syndication Abstract
MAY 4, 2015
However, a well-written abstract can make an enormous difference in helping your content asset stand out from the crowd and, ultimately, driving both increased lead volume and improved lead quality. This paper reveals how Acme Security EndPoint Protection 3.0
5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads
MARCH 29, 2017
Though the marketing team was doing a great job generating raw inquiries at the top of the funnel, the sales reps weren’t receiving the number of “sales ready” leads they needed to hit their pipeline targets. The lead funnel is obsolete.
5 Creative Ways to Make Your White Paper Irresistible
JUNE 28, 2011
I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Yes, I have attended half-day photo shoots in which all we shot was a white paper on a desk.)
3 Blog Posts on Crafting Amazing B2B Content
DECEMBER 10, 2015
Surveys show 3 widely popular kinds of content: white papers, infographics, and eBooks. Ebook White Paper Development Homepage Content Creation Lead Generation White Papers Blog Repurposing Content Blog Post Infographic Development Resources Infographics Ebook Development Content MarketingSome of our best recent posts on content creation, we hope you find them helpful!
5 Common Content Syndication Mistakes
JUNE 13, 2014
The primary appeal of content syndication to B2B marketers is that a) it’s targeted (you can typically filter on basic demographic criteria at little to no cost) and b) it guarantees performance (most publishers will negotiate deals on a cost per lead basis.) Poor Lead Follow-up.
How to Craft White Papers that Generate Quality Business Leads?
APRIL 30, 2011
Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions.
How to Generate More Opt-ins With Your Email Marketing Campaign
DECEMBER 1, 2013
For instance, you could offer a complimentary white paper or case study download, available exclusively to those who subscribe to your communications. This technique works great for leads that are coming in via inbound marketing methods or through social campaigns.
What Happens When You Need B2B Content but Have No Budget?
FEBRUARY 17, 2016
Have you been tasked to create fresh content to generate leads but have no budget? Ebook Content Creation Lead Generation White Papers Inbound Leads Blog Blog Post Infographics Homepage Resources
Sample Outline for a Lead Generation White Paper
JULY 18, 2011
Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral.
5 Campaign Ideas for When You Have No Content
JUNE 27, 2012
But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?
Are Your White Papers Accomplishing Your Lead Generating Goals?
OCTOBER 31, 2010
Many companies have noticed that their white papers aren’t attracting the attention they once did. With all the shiny new toys available in marketing today, some are even asking the question, “Is the traditional white paper dead?”. A better question to ask might be, “Am I using white papers correctly?” Sadly, often the answer is “No.”.
How to Build Your Content Portfolio with Fresh eBooks
JANUARY 13, 2016
Content Ebook Webinars Homepage Content Creation Lead Generation White Papers Q&A Blog Blog Post Ebook Development B2B ResourcesWant to see how you can produce fresh eBooks with existing content? Get ideas and inspiration here. eBooks are worth investing in for 2016.
5 Ways to Give Old B2B Content New Life
AUGUST 11, 2016
How can you keep your old content fresh so you can attract new leads? Blog Webinars Marketing Content Creation Ebook White Papers Strategy Marketing/Sales Management Blog Post Audiences Homepage B2B ResourcesLearn five ways here.
What Lead Filters Should I Request For My PPL Campaign?
AUGUST 9, 2012
A client asks: “I know I can filter our Pay-Per-Lead ( content syndication ) leads on geography and company size. Can I also limit leads to certain job titles?”. My response: To best answer the question, let’s discuss what lead filters are and how they work.