Lead Scoring Marketing Opt-out Privacy 
Act-On
APRIL 26, 2024
Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. Navigate ever-changing email privacy regulations. And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. Marketing — in this economy?
Zoominfo
NOVEMBER 17, 2020
Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Here at ZoomInfo, we understand that if left unchecked, data collection could lead to both quality concerns and legal repercussions. Current Data Privacy Laws.
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Martech
OCTOBER 17, 2023
B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. Why we care.
Webbiquity
JANUARY 20, 2021
Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. Image credit: Despositphotos.
Thinkers360
MAY 19, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !
Martech
APRIL 9, 2024
Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”
Inbox Insight
MAY 31, 2024
Lead generation strategies have evolved significantly due to economic pressures and technological shifts. With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. What are the biggest B2B lead generation trends?
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