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Does the Hub and Spoke Content Model Work Anymore?

Marketing Insider Group

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In this blog post, we’re exploring the hub and spoke content model, its benefits, and how you can start using it today to enhance your content strategy.

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. What Are Google SERP Features? Featured Snippet.

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The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

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Which Factors Matter Most for Winning SEO Rankings?

Top Rank Marketing

The inner workings of the Google search algorithm have long been considered one of the great mysteries in digital marketing. Specific ranking factors, and how they are weighted, can be difficult to nail down due to the complexity, dynamism and sheer volume of attributes evaluated by search engines.

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The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Semrush has developed a new formula for KD score calculations that it says has improved accuracy. SERP analysis.

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How to Check Your Website’s SEO Rankings (and Improve Them)

Top Rank Marketing

But before you can start improving your site’s SEO, you’ll have to learn how to monitor your website’s SEO rankings in the first place. In 2023, the top-ranked result of a SERP in Google generated 39.8% CTR rates, with the second and third-ranking results getting 18.7% Which pages appear in the SERP.

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Don’t Panic: 7 Steps to Take If Your SEO Rankings Dropped

Contently

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. After a while, it hits page one in the SERP. And then, possibly out of nowhere, your SEO rankings drop dramatically—and with it, your site traffic begins to fall.