KoMarketing Associates

SEPTEMBER 6, 2017

B2B marketers are still turning to lead nurturing campaigns to drive sales and grow their customer base, but are their efforts paying off? The “2017 Lead Nurturing and Acceleration Survey Report” from DemandGen recently shed light on how lead nurturing strategies are helping marketers achieve their objectives.

Lead Nurturing 136

Lead Nurturing Customer Surveys B2B Marketing Lead Scoring 136

Outgrow

JANUARY 22, 2023

10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales Did you know? In other words, most of your leads float at the top or middle of your sales funnel for quite some time. In short, you’d need a lead nurturing strategy! What Is Lead Nurturing? So, without further ado, let’s begin!

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

PureB2B

MARCH 30, 2022

Table of Contents What is Lead Nurturing and Why Does Personalization Matter? Personalization in Lead Nurturing: How to Get it Right Personalization Requires Understanding. What is Lead Nurturing and Why Does Personalization Matter? Personalization in Lead Nurturing: How to Get it Right.

Lead Nurturing 62

Lead Nurturing Personalization Ideal Customer Profiles Leads 62

PureB2B

MARCH 30, 2022

Table of Contents What is Lead Nurturing and Why Does Personalization Matter? Personalization in Lead Nurturing: How to Get it Right Personalization Requires Understanding. What is Lead Nurturing and Why Does Personalization Matter? Personalization in Lead Nurturing: How to Get it Right.

Lead Nurturing 62

Lead Nurturing Personalization Ideal Customer Profiles Leads 62

KoMarketing Associates

OCTOBER 27, 2021

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%).

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. Clearly, not best practice. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

Strategic-IC

MAY 29, 2018

A considered lead nurture strategy is important to support your sales and marketing activities and ensure prospects keep moving through the funnel. We explore 5 lead nurture tips to consider for an effective process. Why is Lead Nurturing Important? 5 Lead Nurturing Strategy Considerations.

Lead Nurturing 48

Lead Nurturing Top of Funnel Lead Ranking Marketing Qualified Leads 48

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

PureB2B

JUNE 28, 2016

You can help your leads arrive at a buying decision quicker through the use of lead nurturing strategies. When done right, lead nurturing can be an effective method to convert more of your online traffic into viable leads and eventually, paying clients. Ready to start your own lead nurturing strategy?

Lead Nurturing 63

Lead Nurturing Effectiveness Lead Scoring Lead Ranking 63

PureB2B

JUNE 28, 2016

You can help your leads arrive at a buying decision quicker through the use of lead nurturing strategies. When done right, lead nurturing can effectively convert more of your online traffic into viable leads and, eventually, paying clients. Ready to start your own lead nurturing strategy ?

Lead Nurturing 62

Lead Nurturing Effectiveness Lead Scoring Lead Ranking 62

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Tomorrow People

MARCH 5, 2012

Lead Nurturing 101. Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. Each of these examples serves as a way to engage with leads and bring them back to your website. Lead Nurturing Automates the 3 Points.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Act-On

DECEMBER 7, 2023

We found when evaluating new marketing technology, approximately 80% of survey respondents said the ability to integrate with existing and new technology is their most important deciding factor. Automated workflows that simplify the setup of lead nurturing and engagement campaigns without adding onerous extra steps to the process.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

markempa

JULY 6, 2017

Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave. Source: 2017 State of Digital Marketing Report published by DemandWave.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Act-On

APRIL 10, 2024

Busy sales reps aren’t going to prioritize marketing-”qualified” leads if you’re actually sending them marketing-”questionable” leads. With lead scoring, the sales team can have confidence that marketing is handing over leads who are relevant and ready for a conversation. More on this below.)

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). for lead management to 3.35

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

Adobe Experience Cloud Blog

OCTOBER 29, 2013

Author: Sam Boush It’s tempting to build lead nurturing streams around your major campaigns—and stop there. But lead nurturing isn’t “one size fits all.” The best streams (or “nurture tracks”) help you send targeted messages based on a prospect’s stage in the buying process. Sales-Nado Track (sales nurturing).

Lead Nurturing 48

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel. In your inbox.

Marketing Automation Services 129

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 129

KoMarketing Associates

APRIL 7, 2021

Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen. Research/survey reports: 52% (compared to 54% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

The Point

FEBRUARY 28, 2023

Yet industry surveys report that as much as 60 percent of available MDF funds go unused. Or an engaging content asset (ebook, Webinar, white paper) that can pay dividends over the long term and serve a myriad of uses (Website CTA, lead nurturing, lead generation, social media). Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

KoMarketing Associates

SEPTEMBER 24, 2018

Although many marketers have already established lead generation strategies, new research suggests that there is still work to be done in terms of achieving top objectives. When it comes to lead nurturing, most marketers (47 percent) cited email marketing as their most effective tactic.

Customer Surveys 120

Customer Surveys Enterprise Management Leads Lead 120

Only B2B

APRIL 3, 2024

You got it—Generating sales-qualified leads. According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

The Point

JULY 1, 2019

Last week, the folks at Demand Gen Report released their “ 2019 B2B Buyers Survey Report ,” and one of their key findings, supported by multiple data points, was this: “Buyers are accelerating the time to engage with sales reps so they can make decisions as quickly – or as slowly – as desired.”. Photo by Amy Hirschi on Unsplash.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

KoMarketing Associates

MARCH 5, 2019

Develop Relationships by Lead Nurturing. The “2017 Lead Nurturing and Acceleration Survey Report” from Demand Gen Report found that almost half of companies (46%) are aware that their lead nurturing initiatives have space for improvement. This is where we see a lot of companies failing.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Martech

DECEMBER 14, 2023

Use industry reports, surveys, social media engagement and competitor analysis to retrieve as much info about your potential clients as possible. Filtering the leads by location will help you ensure you can deliver what you commit to. Click here to take the survey 3. Marketing-led lead nurturing.

Sales Cycle 88

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 88

Content Standard

JANUARY 26, 2016

Not so, says a recent study from Ascend2 , which found—after surveying over 200 marketers—a clear disconnect between content and lead nurturing. The post Why Is There Still a Disconnect Between Content and Lead Nurturing? Disconnect, Discontent, or Mystery? Subscribe to the Content Standard Newsletter.

Lead Nurturing 40

Lead Nurturing Top of Funnel Digital Marketing Funnels Leads 40

Martech

JANUARY 11, 2023

Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Enhanced ability to generate more and better-qualified leads. Marketing automation can combine multiple criteria with a lead scoring system to generate and identify sales-qualified leads.

Marketing Automation Services 94

Marketing Automation Services Marketing Automation Work Management Automation 94

Inbox Insight

DECEMBER 1, 2020

Though Sales and Marketing have notoriously operated in silos, doing so can be detrimental to lead nurture. For further guidance on lead nurturing and team alignment, check out our eBook ‘ Demand Generation Masterclass: How to Follow Up MQLs ‘ 2. Misunderstanding the value of third-party intent data.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

SmartBug Media

SEPTEMBER 15, 2021

It could be as simple—but totally game-changing—as the fact that your competitor’s software allows users to print custom reports but your software doesn’t, and their boss requires an easy-to-read paper copy of a weekly report. Continue the conversation with surveys, chatbots, and social listening. percent every year.”

Inbound Marketing 98

Inbound Marketing Paid Search Agency Work Management Marketing Management 98

Hubspot

SEPTEMBER 20, 2023

Operationally, conversational AI speeds up processes within tools like your CRM or CMS, makes reporting easier, decision-making more effective, and so much more. Those using conversational AI in sales are reporting more efficiency. Instead of clicking to get to a report, ChatSpot will deliver it straight to you.

Marketing AI 73

Marketing AI CMS Development Conversion Best Practices 73

Hubspot

JULY 7, 2023

According to HubSpot's very own State of AI survey data, 71% of sales professionals say AI/automation tools have impacted how they plan to sell in 2023, and 60% say these tools are important to their overall sales strategy. Leveraging predictive analytics to identify high-potential leads, improving targeting and segmentation.

Marketing AI 77

Marketing AI Lead Ranking Hubspot User-Generated Content 77

Only B2B

JULY 5, 2023

HubSpot reports that companies with effective demand generation strategies can generate 50% more leads at a 33% lower cost per lead, showcasing the importance of adopting successful strategies.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Rev

JUNE 25, 2019

So we did what a data-driven company should do – we partnered with content marketing firm Ascend2 to survey the most influential B2B marketers working today. View the full report or continue reading for highlights you’ll need to know for your next meeting with the C-Suite. . Top Lead Nurturing Priorities .

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

Hubspot

SEPTEMBER 26, 2022

Here are the biggest benefits of having a CRM, according to HubSpot's survey of 1,000+ sales professionals : 33% say its ability to track leads. 22% say its detailed analytics and reports. Focus on lead nurturing. In second place, 26% of reps report 5-7 interactions on average. Revisit your buyer personas.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Buyer Personas 62