markempa

APRIL 19, 2010

It's important to think of lead generation as a process, rather than an isolated event, or a series of campaigns. A process can be continually improved through ongoing testing and refinement and will generate higher quality results more cost effectively (i.e. Dial 2 – “Turn up” lead quality.

Lead Generation 120

Lead Generation Process Generation Leads 120

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

markempa

OCTOBER 22, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

NOVEMBER 22, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Let me go out on a limb and propose the top five media for your lead generation toolkit. Telephone is great for outbound inquiry generation, as well as lead qualification and nurturing.

B to B 120

B to B netFactor Media SEM 120

The Point

DECEMBER 23, 2011

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. This post is adapted from the Spear white paper: “ How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers.”

Enterprise Management 100

Enterprise Management Lead Qualification Case Studies Case Study 100

Marketing Insider Group

JULY 6, 2010

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Atomic Reach

FEBRUARY 27, 2019

Perhaps you aim to increase lead generation by 60% in the next quarter. For instance, you can use chatbots to handle the initial contact and engage leads, but human sales reps then take it from there. Create a series of questions and answers that takes the prospect down the lead qualification process.

Marketing AI 81

Marketing AI B2B Sales Sales Leads Sales Qualified Leads 81

MarketJoy

JULY 10, 2018

By moving the leads effectively through the sales pipeline, SDRs are more towards lead generation, appointment setting and focus on prospecting. This way, they specifically help with lead qualification process and let the account executives focus on closing the deals.

Practices 45

Practices Best Practices Sales Qualified Leads Telemarketing 45

Marketing Insider Group

OCTOBER 26, 2010

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. As a marketing professional, I am not proud of our reputation as SPAM-ers. As a consumer, I’m fed up. I refuse to answer cold calls at work or home.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 18, 2010

You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. When prospects are ready to buy, they will use keyword search to research products and solutions.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

DECEMBER 1, 2010

Lists became “tired&# as response rates drops. Not just a little more, we sent tons of email and cold calls and then we added even more. Cross-sell. The result of all this was redundancy like B2B marketing has never seen before. Opt-outs increased and our brand image suffered — all because we were spamming our customers.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

BenchmarkONE

JANUARY 25, 2023

It helps businesses increase sales , manage contacts, improve response rates, and track their success at a glance. This data eventually comes in handy while qualifying and engaging your leads. LeadFuze Set your lead generation on autopilot with this unlimited and automated sales prospecting platform.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Hubspot

MAY 28, 2012

To make sure that application goes off without a hitch, let's discuss six tips for managing the lead generation and hand-off process so that both teams can meet their SLA goals. Tip # 1: Focus on Both Lead Quality and Quantity. Study after study shows that email response rates decline over the age of the lead.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Vidyard

NOVEMBER 11, 2016

Their CEO, Sangram Varje, came up with the concept of #FlipMyFunnel, turning the traditional lead generation funnel on its head by laser-focusing on best-fit contacts and customers for marketing. These videos worked, with a 95% response rate and Terminus sold out the conference with 300 attendees. Sangram here!”

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Martech

FEBRUARY 24, 2022

CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98