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Everything You Know About B2B SaaS Growth Marketing Is Wrong

Directive Agency

Share your B2B SaaS growth marketing insights. We’ve busted the biggest B2B SaaS marketing myths around—now we’re turning the spotlight on you. We’ve put together an interactive quiz to help you gain a deeper understanding of the current state of B2B SaaS marketing. And as the iconic saying goes, “Knowledge is power.”

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The 50 Best Startup Tools For 2021

Marketing Insider Group

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. In marketing alone, you have over 8,000 tools to pick from. Marketing Tools for Startups. Kissmetrics . AnswerThePublic.

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8 key tips for marketing to existing B2B customers

Tomorrow People

When it comes to B2B marketing, businesses often focus on customer acquisition. But what if you already have a decent customer base? But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. Evolve your offering.

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Cleaning up the confusion in marketing ops job postings

Martech

I recently was on the job market in search of a new opportunity. As I was reviewing various job postings, I saw ample evidence that there’s plenty of confusion regarding what marketing operations means. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

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Marketing to C-suite Executives

Hinge Marketing

That’s what marketing to C-suite executives looks like today. Download The Marketing Planning Guide. Because we specialize in professional services marketing, many of our clients target C-suite executives. This knowledge base gives us a unique vantage point to view the evolution of C-suite marketing and sales.

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Increase Customer Retention & Renewals with HubSpot Service Hub and HubSpot Sales Hub

SmartBug Media

Your product is amazing, and you’ve nailed down your niche market. Customer retention strategies like educating and great customer service will increase customer loyalty. Now it's time for the true test of your hard work: scaling effectively. So ask yourself and your leaders, “What is growth?” Does growth mean acquiring new customers?