Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Let’s delve deep into Intent Data in Personalized B2B Marketing.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

SalesIntel

MARCH 14, 2024

What is Buyer Intent Data? Buyer intent indicates the likelihood or readiness of a prospect to make a purchase. It is inferred from various signals such as online search behavior, engagement with marketing materials, and interactions with sales representatives.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

SalesIntel

APRIL 15, 2024

Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process. Lengthy Sales Cycles Unlike B2C purchases, which often involve smaller transactions with fewer decision makers, B2B transactions typically entail longer and more complex sales cycles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. However, when you collect these data points across an entire company, the purpose of buyer-level intent data quickly becomes more clear.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Binary Demand

FEBRUARY 23, 2024

Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. Provide the blueprint for resources required to make a purchase decision. Good segmentation strategy Through ABM, you can target accounts into tiers according to their value or potential.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Inbox Insight

DECEMBER 8, 2023

If you know they have moved to a new company, you can derive that they might try to influence a purchase there too. DemandBI provides insight into your buyers with AI and intent data. Retarget audiences Intent data provides an advantage in locating accounts who have shown interest in a topic area recently.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Martech

NOVEMBER 8, 2023

Dig deeper: Humanizing B2B: The key to better customer experience Making your ‘ideal customer profile’ more ideal The top-performing third of customers, coupled with a segment of the middle group, closely aligns with the ideal customer profile (ICP). Remember to identify the personas within those accounts: Who made the purchase decision.

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Marketing Management Intent Signal 117

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

SalesIntel

DECEMBER 8, 2023

From unraveling the intricacies of data enrichment tools to deciphering the profound impact on lead quality, segmentation, and personalized engagements, this guide is your compass to amplifying B2B lead generation and mastering lead management through the prism of enriched insights.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Martech

JANUARY 29, 2024

As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple. I recommend teams segment their content based on the types of groups they want to communicate with rather than throwing all of them into a lead bucket and filtering based on firmographic data.

Lead Ranking 117

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 117

Content4Demand

NOVEMBER 5, 2021

Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies? Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s intent data tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies. Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Inbox Insight

OCTOBER 27, 2023

This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service. This information helps in understanding their perceived intent or their purchasing readiness. In summary, intent data tells you when a lead is actively researching online before making a purchasing decision.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Only B2B

FEBRUARY 11, 2024

This paints a detailed picture of their intent and concerns. Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups. “ Remember, choose trusted partners and segment the data for the maximum impact.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

PureB2B

MAY 30, 2022

97% of consumers research products and services before making a purchasing decision. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? What are the benefits of using buyer intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Zoominfo

DECEMBER 16, 2020

They need to generate segmented lists and remove contacts who have opted-out of previous communications. For example, according to Gartner Research, we know when B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online. In fact, just 17% is spent meeting with potential vendors.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Valasys

FEBRUARY 26, 2024

By leveraging the power of AI-driven similarity analysis, you can unlock a treasure trove of potential customers with eerily similar characteristics to your best performing audience segments. Predictive look-alike modeling takes it a step further by analyzing behavior, interests, and purchase history. What content do they engage with?

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

6sense

DECEMBER 10, 2021

6sense customers can now access downstream intent data from TrustRadius directly within the 6sense platform to reach in-market audiences creating better customer experiences. “Customers can now access downstream intent data from TrustRadius directly within the 6sense platform.”

Intent Data 62

Intent Data Intent Intent Signal Planning 62

Only B2B

JULY 13, 2023

On the other hand, third-party intent data is obtained from external sources, offering a broader view of target audience behavior across various platforms and websites. Intent data plays a vital role in this phase by identifying and prioritizing leads based on their level of engagement and intent signals demonstrated during the event.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. .

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

QuanticMind

NOVEMBER 27, 2017

PLA query segmentation can bridge this gap, cut your costs and drive stronger overall performance for Google Shopping. PLA query segmentation is an important workaround for targeting shoppers with buying intent. Higher conversion rates (CVR) due to increased capture of high-intent clicks. The result? Higher overall sales.

Segmentation 40

Segmentation Cost Per Click Adwords Purchase Intent 40

Martech

MARCH 22, 2023

Consider your segmentation program. Dig deeper: 5 tips to get more value from your tech stack Identify segments that can be more lucrative to target, such as regular buyers, people who buy at full price instead of waiting for sales and shoppers who send you clear purchase or upgrade intent signals.

Enterprise Management 94

Enterprise Management Marketing & Strategy Marketing Strategy RFP 94

TrustRadius Marketing

OCTOBER 3, 2022

Buying behavior has evolved dramatically, and the ability of ABM marketers to find and target buyers using intent data has also evolved. In the past, third-party intent data was used mostly. Now, with downstream intent data, a form of second-party data, brands can identify accounts showing signs that they are much closer to a purchase.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

SalesIntel

JULY 10, 2023

Intent data acts as a guiding light, illuminating the path to success by providing valuable insights into prospects’ online activities. Intent data equips sales teams with a competitive edge, arming them with valuable insights about prospects’ intent signals and buying behavior.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Their offerings include cold calling and email outreach features and segmented list creation. You get insights into prospects’ behavior indicating interest in purchasing.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Binary Demand

FEBRUARY 23, 2024

Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. Provide the blueprint for resources required to make a purchase decision. Good segmentation strategy Through ABM, you can target accounts into tiers according to their value or potential.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Aberdeen

APRIL 1, 2019

Improving Account List Segmentation. Segmentation has long been the answer to the mass email blast problem. But there’s so much marketing noise now that consumers expect more than just broad segmentation. Now, your account lists have to be segmented to the point that messages are deeply personalized.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

NetLine

JUNE 12, 2023

Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide? An astronaut shows buyer intent as he stands at the point of purchase. Created using Midjourney.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Intent Data Use Cases.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Inbox Insight

OCTOBER 6, 2020

To improve segmentation and personalization strategies. Being able to understand exactly what makes your audience tick, and the topics they are researching, is a substantial benefit of intent data. Our recent research highlights that 24% of B2B marketers use intent data with this purpose in mind.

Intent Data 99

Intent Data Demand Generation Intent Lead Scoring 99

SmartBug Media

MAY 13, 2022

When potential buyers conduct research, such as website visits, product reviews, or content downloads, they indicate some intent to purchase products or services. For example, if a prospect account searches “what is B2B marketing software,” you can infer that they have relatively low purchase intent.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98