Zoominfo

SEPTEMBER 22, 2023

We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals. We think this opportunity is so rich that we’ve open-sourced a GTM play based on this specific moment that you can use to automate your outreach.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Zoominfo

JULY 5, 2023

They use ZoomInfo’s data to identify the best-fit accounts to prioritize for contact enrichment and outreach, generate ideal customer profile (ICP) scores for each account, and populate account executives’ books. “We They then begin outreach to quickly establish a relationship with the champion at their new company. “It

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Only B2B

FEBRUARY 21, 2024

Let’s delve deep into Intent Data in Personalized B2B Marketing. Must Read: First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences Diving Deeper: Types of Intent Signals in B2B Now, intent data isn’t a one-size-fits-all solution. There are two main types to understand: 1.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

MARCH 29, 2023

Your internal structure should enable this type of instant outreach. Not only can you capture more leads instantly, but you can also track external moves, website visits, and intent signals all with a simple click. Make sure you’re doing your due diligence: research your prospect’s business model, problems and needs.

Sales Cycle 130

Sales Cycle Top of Funnel Intent Signal Zoominfo 130

Zoominfo

JUNE 12, 2023

Here are some of the most important takeaways from the discussion, including essential research on effective go-to-market tactics and the results of our “speed to lead” experiment. Speed to Lead Matters According to research from Bain, only 5% of customers are in-market at any given time. Check them out here.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Martech

DECEMBER 19, 2022

With B2B buyers and buying teams spending more time doing their research online and through peer networks, sales has less access to buyers. Intent data is being relied on to integrate GTM motions and define roles across functions helping sales and marketing stay in sync and to identify the best opportunity accounts at the right time.

Intent Data 119

Intent Data Intent Marketing Analytics Tools Intent Signal 119

Martech

JUNE 3, 2022

Sales engagement and outreach. She said marketers should share that data with sales so they can see who’s engaging and what type of intent signals they’re showing. Britt’s own marketing team’s process of collaborating with sales, enhancing their engagement and outreach opportunities. Why we care.

Account Based Marketing 117

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 117

Heinz Marketing

AUGUST 17, 2022

Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. This shift in outreach and lead generation has also changed our traditional idea of the Buyer’s Journey dramatically – for better or for worse. The Process. Wrapping it up.

Lead Generation 116

Lead Generation Generation Leads Lead 116

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. This ensures users can access accurate and up-to-date information for more effective outreach. Their offerings include cold calling and email outreach features and segmented list creation.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. When you connect with a prospect, spend time doing research.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Zoominfo

FEBRUARY 3, 2023

Email Email outreach typically requires a series of targeted emails, delivered on a predetermined cadence, that relate to the prospect and their pain points. To prove it, ZoomInfo’s data team researched how often individuals picked up their mobile and direct phone lines. The average email open rate across industries is about 21%.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. However, when you collect these data points across an entire company, the purpose of buyer-level intent data quickly becomes more clear.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. With intent data, businesses can identify high-value prospects actively researching products or services related to their offerings.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Zoominfo

DECEMBER 16, 2020

You do your research, figure out relevant messaging for each of your buyer personas, and right before you go to execute the game plan, you realize you never checked Salesforce to check on ownership. When you leverage tools like Salesforce Sync, you’re better positioned to time your outreach perfectly. Think about it.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Leadspace

SEPTEMBER 16, 2022

For B2B businesses, these signals along with the context for who is the person searching might be a very valuable way to learn if your target accounts or their buying teams are inching closer to a conversion. What Are Intent Signals and How to Use Them? Let’s take a closer look. Here are the five of the most common use cases: 1.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

NetLine

DECEMBER 7, 2023

Either way, using intent data can ease the way and help you determine the accounts that are likely to convert and when. By analyzing intent data, you can identify accounts and buyers who are actively researching solutions in your category. How can intent data inform personalized messaging and outreach strategies for ABM?

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Only B2B

JULY 13, 2023

Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event. According to research, personalization driven by intent data can lead to significant improvements in attendee satisfaction and engagement.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

SalesIntel

MARCH 22, 2024

Our research delves into the proven techniques these successful salespeople use in their cold call outreach efforts. Spend 5 minutes per account to research” – Nikita Solberg 5. Nikita Solberg, a high-performing SDR at Deel, recommends dedicating only five minutes per account to research. Let’s get started!

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

NetLine

JUNE 12, 2023

Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide? Key topics and themes that buyers meeting your Ideal Customer Profile are researching — these can be either on your own properties or on other sites across the web.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? They go online, research, seek answers, and learn about tips, tricks, and products.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. 97% of consumers research products and services before making a purchasing decision. Enter: intent data. What is intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Zoominfo

MAY 16, 2022

According to a research report by MarketsandMarkets , the marketing automation sector is expected to grow by more than $4 billion over the next five years. ZoomInfo MarketingOS Finally, ABM with data you can trust. So why now? “The difference now is that we have access to more insights than ever before.”

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. With ABM, intent signals run deep. You can get alerted as soon as your target accounts enter the research stage.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Oktopost

OCTOBER 8, 2023

Thoroughly research each segment to customize your communication, providing them with tailored cadences that resonate with their specific needs, attracting them to your product or service. Based on your prior interactions with prospects and their intent signals, you can identify their primary product needs.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Only B2B

FEBRUARY 6, 2024

It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

TrustRadius Marketing

OCTOBER 3, 2022

Buying behavior has evolved dramatically, and the ability of ABM marketers to find and target buyers using intent data has also evolved. In the past, third-party intent data was used mostly. Now, with downstream intent data, a form of second-party data, brands can identify accounts showing signs that they are much closer to a purchase.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Albacross

JANUARY 19, 2022

If you are tired of wasting your time building an outreach list that doesn’t convert, this is your secret weapon. Here are 5 steps to activate your intent data and make your outreach easier. According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

DealSignal

MAY 15, 2022

Intent data is a dataset that proactively identifies potential buyers searching online for similar products and services that your company is selling. When buyers search for particular topics or keywords, those create intent signals based on their searches or page views across tens of thousands of websites across the internet.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Email campaigns. and address them swiftly.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

LeanData

DECEMBER 20, 2022

Today’s digital buyers prefer to remain anonymous while they research your product. While some companies task their Sales team with manually researching leads, it’s an expensive use of employees meant to be selling, not researching. L2A matching saves time spent researching, troubleshooting, and pursuing unqualified leads.

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 95