article thumbnail

Asked and Answered: Which Opportunity Scoring Model is Better & Why

Vision Edge Marketing

Define intent signals : This step requires you to identify key indicators of buyer intent, such as specific content consumption patterns, frequency of website visits, or specific search queries. How Do Buyer Intent Signals Lead to Better Conversion Rates?

article thumbnail

10 Tough Questions to Evaluate Your Target Account List

The Point

Accounts with established contacts and demonstrated engagement may be the better choice. Are there intent signals that the account is a high-propensity opportunity? Does third-party intent data suggest that a specific domain is demonstrating interest in your category?


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Revenue Radar™: Finding the Right Company with Intent Scores


Each buyer profile within your TAM is assigned an intent score (High, Medium, Low, or No Intent), where a score of “High Intent” represents that people from that account have demonstrated intent by searching for terms relevant to your product that you’ve determined ahead of time.

article thumbnail

Layering exegraphics and intent data to up your game (and your returns)


How exegraphics differ from intent Exegraphics and intent data offer essentially a macro- and a micro-view of a potential customer. Intent signals reflect individual actions that indicate some amount of willingness to engage with your company’s offerings. These prospects are often false positives.

article thumbnail

Content + Intent Data: The Rise of First-Party Data


How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. Marketers can learn where buyers seek content, what topics interest them and what formats are popular.

article thumbnail

Event Success: Why Engagement Data, Not Registrations Is Today’s Most Important KPI


As an event is taking place, marketers and event organizers are able to leverage integrated virtual and mobile event technologies with built-in attendee data platforms , to identify high-intent or other key attendee audiences, based on their unique, individual-level interactions and behavioral engagement.

article thumbnail

True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.