Zoominfo

MAY 27, 2021

The Basics: What Exactly is ZoomInfo Intent? Let’s begin with a very basic definition of intent data : Intent data shows which accounts and prospects are actively researching solutions on third-party sites. But how does ZoomInfo Intent work? The Intent Data Difference: How it Works.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

SmartBrief - Marketing

FEBRUARY 12, 2025

This is where intent data comes in. When you understand which prospects have the most intention to buy, you know who to target. You can also start to pattern the behaviors that indicate a high-intention buyer so you know where to channel your sales efforts. Whats intent data?

Intent Data 87

Intent Data Intent Lead Ranking Lead Scoring 87

Martech

JULY 11, 2024

Did you know that you have your own intent data? If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. ZoomInfo, “What is intent data?”

B2B Marketing 132

B2B Marketing Intent Signal Zoominfo B2B 132

Zoominfo

NOVEMBER 1, 2024

The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intent signals, and technographics. This full-funnel solution is powered by intent data, allowing marketers to target prospects when they exhibit the highest propensity to buy.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Zoominfo

FEBRUARY 27, 2025

To stay ahead in an unpredictable market, businesses need to truly understand buyer behavior, the kind of nuanced portrait that draws from a comprehensive, real-time view of the signals that indicate their readiness and likelihood to purchase. Traditional intent data tools often operate in silos, leaving teams with fragmented insights.

Intent 130

Intent Zoominfo Intent Signal Ideal Customer Profiles 130

Zoominfo

JANUARY 16, 2025

But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Often, its simply knowing where to start, and how to use all that data effectively. Intent data isnt a one-size-fits-all solution.

Intent 130

Intent Ideal Customer Profiles Zoominfo Intent Signal 130

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. What are you waiting for?

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Only B2B

SEPTEMBER 25, 2024

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge. Absolutely.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

Only B2B

FEBRUARY 26, 2025

To figure this out, you need real-time intent data data that tells you: Who is searching What they are searching for When they are searching for it A strong lead scoring model helps you rank prospects based on their intent so you can identify the best-fit leads and guide them towards conversion.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Data Intent 62

Only B2B

MARCH 26, 2025

Understanding the right type of intent data is important for your marketing and sales success. In this blog, we will explore third-party intent data comprehensively. What is Buyer Intent Data? By layering multiple data sets, you get a comprehensive picture of the prospect or customer.

Intent Data 62

Intent Data Ideal Customer Profiles Intent Lead Ranking 62

Smashmouth Marketing

DECEMBER 17, 2021

Green Leads CEO Mike Farrell joins Tessa Burg on the Leader Generation podcast to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. Hear how you can use intent data to reach higher-quality leads earlier in the buyer journey. Examples of intent signals.

Intent Data 185

Intent Data Lead Ranking Lead Scoring Intent 185

Zoominfo

NOVEMBER 18, 2024

ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. Built for accuracy, the platform provides up-to-date information with integrated tools like conversation intelligence, sales engagement, and data orchestration.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

KoMarketing Associates

MAY 3, 2023

Intent data can provide valuable customer insight to marketers. However, new research suggests that many are still not leveraging this data, and it is hindering the success of their go-to-market (GTM) strategies. This is compared to just 17% of their counterparts who are not leveraging intent data.

Intent Data 177

Intent Data Marketing Analytics Tools Marketing Report Intent 177

Inbox Insight

APRIL 14, 2025

Yet opportunity exists within this complexityintent data has become a powerful advantage for those who know how to use it effectively. Intent data shows you what prospects are doing before they enter your funnel, allowing for precise targeting, better budget use, and improved sales alignment.

Intent Data 52

Intent Data Ideal Customer Profiles Lead Generation Intent 52

B2BMarketing.net

APRIL 11, 2025

Morning moments: intent signals and intelligent scaling Leanne Chescoe from Demandbase opened the day with a panel on scaling ABM using intent data. The post ABM European Forum Insights: AI, Intent Data and Orchestration appeared first on B2B Marketing.

Intent Data 59

Intent Data Account Based Marketing ABM Intent 59

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

The Point

JULY 27, 2021

Choosing the right target accounts is a blend of art and science: “Art” in the sense of sales goals, wish lists, or personal connections (the “rolodex factor”), “Science” in the sense of intent data, lookalike analysis, and proven engagement. Are there intent signals that the account is a high-propensity opportunity?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Exo B2B

MARCH 4, 2025

In the B2B world, where sales cycles are long and decisions complex, capturing buying signals before competitors do is a real strategic advantage. Today, companies that make intelligent use of intent data can transform these signals into concrete opportunities and optimise their customer acquisition.

Intent Data 52

Intent Data Lead Ranking Intent Purchase 52

Zoominfo

DECEMBER 28, 2020

Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. What are examples of data-based buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Only B2B

DECEMBER 4, 2024

Intent-based marketing delivers this level of personalization. However, the benefits of intent data go beyond user experience. What are Benefits of Intent-Based Marketing 1. Improved Customer Engagement Intent data allows you to create highly personalized experiences. Let’s dive into the key advantages.

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 130

Intent Data Intent Intent Signal Marketing Analytics Tools 130

Zoominfo

NOVEMBER 14, 2024

ZoomInfo’s signals unify both teams with real-time insights for perfectly timed and coordinated outreach to key accounts. Beyond Intent: Signals Are the Advantage Historically, ABM has relied heavily on intent data, and many ABM vendors have become intertwined with it.

Zoominfo 147

Zoominfo Gartner Account Based Marketing ABM 147

Only B2B

OCTOBER 5, 2021

Consider a situation in which you can extract data from your prospective clients who are searching for a product that is comparable to (or identical to) what you provide. If you utilize intent data correctly, it will provide you with such capacity. How are marketers using intent data to increase revenue?

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Martech

FEBRUARY 11, 2025

Use AI-powered intent data to engage in-market buyers: AI-driven intent data providers can help identify buyers actively researching solutions beyond your website. However, how these providers track intent signals within generative AI tools remains unclear.

Marketing AI 133

Marketing AI B2B Buyer's Journey Vendors 133

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

APRIL 17, 2025

Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Only B2B

OCTOBER 13, 2021

In this case, intent data can be useful. Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline. However, not every intent data source will be best suited for your company.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Zoominfo

JANUARY 13, 2025

. “AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.

Lead Ranking 130

Lead Ranking Lead Scoring Conversion Intent Signal 130

Zoominfo

APRIL 9, 2024

Many marketers and frontline salespeople are turning to real-time intent data as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage.

Zoominfo 130

Zoominfo Intent Data Intent Top of Funnel 130

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Make Intent Data Actionable?

Buyer Intent 130

Buyer Intent Intent Data Intent Zoominfo 130

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball. Armed with our intent signals, you can reach out to prospects right when they need you — and before your competitors.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Zoominfo

JANUARY 29, 2025

Heres how: Dynamic, Accurate Data : ZoomInfos GTM Data Universe provides a constantly updated, comprehensive view of 100M+ companies , 500M+ contacts , and billions of signals like funding announcements and role changes. Creating High-Quality Pipelines Building a healthy pipeline is the lifeblood of revenue generation.

Marketing Analytics Tools 130

Marketing Analytics Tools B2B Sales B2B Marketing Zoominfo 130

Zoominfo

AUGUST 16, 2021

Let’s begin with a very basic definition: Intent data shows which accounts and prospects are actively researching solutions on third-party sites. Over the last three years, intent data has emerged as the fastest growing data category according to TOPO’s 2020 Intent Data Market Guide.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130