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Hosted Landing Pages vs. Embedded Forms

The Point

The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flexibility if we’re building pages in our CMS * The Web team owns the site and doesn’t want us creating pages on our own. Sensitive Data.

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21 HubSpot Integrations for Better Results

SmartBug Media

The service team is set up to deliver a personalized customer experience, make helpful product recommendations, and ultimately meet your needs better. This is useful for both sales and service teams. More Accurate Data. If you’ve dealt with disparate data, you need no explanation of how much of a headache it can cause.

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Our Favorite Marketing Automation Features in HubSpot

SmartBug Media

From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. For these customers, HubSpot allows you to utilize custom code to trigger a myriad of actions. Use a smart list.

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Which Webpages Should Have a Bot Versus Pop-Up Forms?

SmartBug Media

If it’s not converting, then it’s not being utilized to its fullest potential. One of the tried-and-true methods for quickly improving conversion rates is utilizing pop-up forms in HubSpot, but the conversation on bots is gaining steam across the landscape. What Is a Pop-Up Form? Which Pages Work Better with Pop-Up Forms or Bots?

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Email marketing is a powerful tool and a critical part of your channel mix. Understanding its role within your overall plan and identifying key strategies to optimize your efforts will help set you up for success. We’ve all received emails that show signs of poor preparation or strategy. Align your content strategy.

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Consolidate Your Martech Stack to Fuel Inbound Marketing in 6 Steps

SmartBug Media

The right tools are the backbone of any successful inbound strategy, notably your: Customer relationship management (CRM) software. Content management software (CMS). Waste reduction: A Gartner study revealed that marketing leaders only utilize 58 percent of their martech stack’s potential. Email marketing and automation.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Marketers need to use their customers’ data to successfully implement paid media strategies that are evolving in a cookieless landscape. This could include things like: What type of shoes are they buying?

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