Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. How to Use Buyer Personas to Shorten the Sales Cycle.

Buyer Personas 165

Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? Here’s what you should look for: 1.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

MARCH 3, 2021

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Martech

JANUARY 29, 2024

Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.”

Lead Ranking 115

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 115

Zoominfo

AUGUST 26, 2020

At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. What Sales Intelligence Do I Need for an Effective Cold Call?

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Zoominfo

OCTOBER 29, 2020

SMBs are looked over by sales professionals because they generally don’t have the giant budgets that enterprises do. But what if your SMB customer stayed with you for a long period of time? Selling to Stakeholders with ZoomInfo. SMBs also have shorter sales cycles, which saves your sales team time and resources.

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. An effective strategy requires a team to dive deeper, using data insights to gain a deep and holistic understanding of your customers and the market at large. Refine Your Ideal Customer Profile. GTM motions can fail for a variety of reasons.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

JUNE 16, 2021

If you provide your prospect with something of value upfront, you give them the chance to 1) explore your product or service on their own and 2) establish rapport before taking that next step in the sales cycle. Stick to your Ideal Customer Profile (ICP). Take advantage of your company name.

Ideal Customer Profiles 130

Ideal Customer Profiles Outreach Opt-out B2B Sales 130

Webbiquity

JUNE 20, 2017

Data can be used to improve the account selection process by providing you with the information needed to develop an ideal customer profile (ICP). Essentially, an ICP defines the shared characteristics of your best buyers-giving you a guide to work off of throughout your ABM campaign. Easy Personalization.

Account Based Marketing 228

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 228

Heinz Marketing

AUGUST 20, 2021

When we begin a strategic engagement with clients, we look at the five pillars of what we call the predictable pipeline : Target Market, Sales Cycle, Messaging, Tech Stack, and Metrics. In short, we want to know if our clients have access to the right data to support their objectives. .

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Zoominfo

OCTOBER 5, 2021

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. It also puts focus on customer issues and how your solution applies to them, with easy access to continuous feedback. After all, your solution or service’s purpose (new or old) is to improve the customer experience.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

JUNE 16, 2021

Stick to your Ideal Customer Profile (ICP) The best response rate comes from reaching out to the best prospects, which is why it’s essential to not just adhere to your Ideal Customer Profile , but to maintain it.

Ideal Customer Profiles 100

Ideal Customer Profiles Personalization Outreach Opt-out 100

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Zoominfo

OCTOBER 29, 2020

SMBs are looked over by sales professionals because they generally don’t have the giant budgets that enterprises do. But what if your SMB customer stayed with you for a long period of time? Think of the customer lifetime value (CLV) ! The main goal of selling is, and always will be, generate leads and turn them into customers.

SMB 100

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 100

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. Qualify prospects.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. An effective strategy requires a team to dive deeper, using data insights to gain a deep and holistic understanding of your customers and the market at large. Determining who your ideal customer is will take going deeper than just firmographic information.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Zoominfo

AUGUST 26, 2020

At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. What Sales Intelligence Do I Need for an Effective Cold Call?

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

Zoominfo

FEBRUARY 27, 2021

Let’s take a look at our top 10 sales intelligence tools for your sales and marketing teams: 1. ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams. It provides a cornerstone for customer interactions and business intelligence APIs to optimize data enrichment and sales prospecting.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. 53 percent say intent improved ideal customer profile definition.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. Curious as to your opinion?”.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Zoominfo

JULY 1, 2021

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. 5 Tips for Inbound Lead Qualification .

Lead Qualification 130

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

Zoominfo

AUGUST 1, 2023

According to ZoomInfo founder and CEO Henry Schuck, ensuring data accuracy is one of the greatest challenges faced by companies evaluating generative AI technologies. Experian also found that only half of the companies surveyed feel their customer data is accurate enough to be used in their go-to-market (GTM) motions.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Zoominfo

FEBRUARY 22, 2021

When you are calling into the right accounts, those first interactions tend to go a whole lot smoother – which could be great for introverts who tend to crave warm sales leads a bit more. Once the initial intro has been made, it’s time to start conversations to get the sales cycle moving. Starting Conversations with Leads.

Ideal Customer Profiles 214

Ideal Customer Profiles Eye-Tracking Cold Calling High Quality Lead 214

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Customer Referrals. Outbound Prospecting. Inbound Marketing.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

SEPTEMBER 14, 2020

And once you’ve closed a deal, you start all over again (hopefully with a better list of referrals or repeat sales). Yet a B2B sales cycle can take anywhere between three and nine months , sometimes, even longer. Less time: The B2B sales cycle is long. Steps To Optimizing Your Sales Process. Build out ICPs.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Done well, customer profiling can result in more effective campaigns, greater revenue, and most importantly, happier customers. What Are the Benefits of Customer Profiling?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Work Management Marketing Management 130

Zoominfo

APRIL 5, 2023

For go-to-market leaders, that means reaching your next customer has become a complicated technical problem. Here’s how ZoomInfo solves that complexity for our customers, giving them more time to focus on connecting with prospects and helping them avoid deliverability problems that can handcuff their GTM plans.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Zoominfo

JULY 2, 2021

Then you see it: Sarah’s profile. Check out these five techniques for cutting down your sales cycle when you’re looking for talent who isn’t looking. One way to do this is to promote and prioritize the company culture of your client. How would your client describe the people at their company? What did they do?

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Zoominfo Acquisitions 130

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Employ HubSpot sales routing. Sales success comes down to one thing: your speed to connect.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Engagio

NOVEMBER 19, 2020

The first step in this process is defining your Ideal Customer Profile. Step 1: Define your Ideal Customer Profile (ICP) and conduct a “won” Sales analysis. Your ICP is a prototypical company that fits the profile of your best customer. Is everyone at the table?

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. For account-based selling to be successful, everyone must maintain a comprehensive understanding of the customer. Enter, the Customer Insight Report. What is a Customer Insight Report?

Ideal Customer Profiles 138

Ideal Customer Profiles Work Management Marketing Management Zoominfo 138

Zoominfo

JULY 1, 2021

Whether or not it progresses through the funnel depends upon what kind of inbound leads you’re attracting, as well as the lead qualification process that happens once they enter the sales funnel. 5 Tips for Inbound Lead Qualification Lead qualification depends on a deep understanding of your ideal customer and accurate, up-to-date data.

Lead Qualification 100

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 100

Zoominfo

SEPTEMBER 14, 2020

While different companies may incorporate different steps, most sales processes involve Prospecting Initiating contact Identifying needs Presenting offers Establish KPIs Closing a deal And once you’ve closed a deal, you start all over again (hopefully with a better list of referrals or repeat sales). It seems pretty simple, right?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Zoominfo

OCTOBER 5, 2021

This has major consequences for both the marketing team and their sales counterparts. “If If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

JULY 4, 2018

62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects. Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Zoominfo

APRIL 18, 2019

Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. One of the most crucial steps in any marketing or sales decision is knowing who your customers are. Who are your top performing customers?

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. For account-based selling to be successful, everyone must maintain a comprehensive understanding of the customer. Enter, the Customer Insight Report. Free Trial What is a Customer Insight Report?

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 130