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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

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At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

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28 Effective Tips for Shortening Your Sales Cycle

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On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Prospecting.

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How to Create An Ideal Client Profile

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Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. Client Data Collection.

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How to Conduct Effective Sales Cold Calls with ZoomInfo Insights

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At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. ZoomInfo Solutions Just for Sales. But things change.

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Steps to Creating Buyer Persona Profiles [Infographic]

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We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. 36% of companies have created shorter sales cycles using personas.

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How to Create An Ideal Client Profile

Zoominfo

Building out and writing ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better.

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How to Create a Targeted B2B Customer Profile

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Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What is a Customer Profile? The Benefits of Creating Customer Profiles.