Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash.

Ideal Customer Profiles 303

Ideal Customer Profiles Work Management Planning Paid Search Agency 303

SalesGrape

OCTOBER 16, 2023

Does account-based marketing work for long sales cycles? Understanding the Role of Account-Based Marketing in Long Sales Cycles Account-based marketing (ABM) has gained significant popularity in recent years as a highly effective strategy for targeting and engaging key accounts. This is where ABM comes into play.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. This puts it in competition with dozens of other customer engagement and personalization systems. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. What is Customer Data? Why is Customer Data Important?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

PathFactory

MAY 11, 2022

Once your prospects convert to customers, do you immediately forget they exist and move onto the next lead? It’s a well known fact that acquiring a new customer can cost five times more than retaining an existing customer. Enter customer marketing. What is customer marketing? Hopefully not!

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Rev

SEPTEMBER 13, 2023

Want to increase the lifetime value of your existing accounts with customer expansion (aka account expansion) strategies? Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? When should you pitch those customers additional offerings?

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Sana Commerce

FEBRUARY 6, 2024

In the digital age, our love letters take the form of emails, and businesses are no strangers to expressing their affection for customers through this medium. Email marketing is far from dead. Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Martech

MAY 10, 2023

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. Let’s dive into it.

Work Management 88

Work Management Marketing Management Forrester Loyalty 88

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term. Pinpoint your most valuable and easily captured customers.

Marketing Attribution 107

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 107

Rev

MARCH 8, 2023

In fact, all departments—including marketing, customer success, revenue operations and even finance—play a role in driving the growth of your business. And how do you improve your revenue generation process without sacrificing the customer experience? Good questions!

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Marketing Insider Group

MARCH 28, 2023

For some, that might mean entering new markets. For others, it may mean creating deeper engagements with existing customers. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. Work across channels.

Small Business Marketing 214

Small Business Marketing Work Management Data Hygiene Practices 214

Biznology

NOVEMBER 1, 2021

So, when you think about loyalty and retention in the B2B world, the loyalty is baked into the business model. Here are the loyalty marketing strategies that work best in B2B. Segment your customers by value and differentiate your treatment of them. Which operate in markets you seek to penetrate?

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

Convince & Convert

JUNE 17, 2013

Customer profiling may sound like a mug shot lineup of your customers, but the goal of this post is not to imprison your customers. On the other hand, I hope to offer three steps to creating and evaluating the types of people you are looking to sell your products or services to so that you can effectively market to them.

Ideal Customer Profiles 167

Ideal Customer Profiles Profiling Work Management Marketing Management 167

Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. Good questions—especially since research from MarketingProfs shows that organizations that have sales and marketing teams aligned on an account-based marketing strategy have seen up to a 208% increase in marketing revenue ! What is account based marketing?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Rev

JULY 5, 2023

A well defined go-to-market strategy is the difference between a successful launch and a flop. It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. What is a go-to market strategy? Why do you need a go-to-market strategy?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

Scoop.it

JULY 20, 2023

Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more. Source Put simply, content curation is the art of collecting, organizing, and publishing content from other sites or sources on your site or social media profile.

Curation 72

Curation Loyalty Ideal Customer Profiles Burn Rate 72

Marketing Insider Group

JANUARY 31, 2022

Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Your POS system is actually not as unorthodox a marketing tool as it might first seem.

POS 225

POS Planning Loyalty Word of Mouth 225

Martech

APRIL 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Deterministic matching in a Customer Data Platform (CDP) is identifying and linking customer data based on known and verified information. I am trained with MarTech content.

Marketing Automation Services 93

Marketing Automation Services Tools Marketing AI Ideal Customer Profiles 93

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

DealSignal

APRIL 10, 2024

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? This is the data you directly collect across your marketing tech stack. Spikes in content consumption—either on your website or on third-party websites.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Brandpoint

JULY 1, 2021

For sales and marketing, it will be known as the year that everyone got serious about digital. However, before the pandemic, there were still many businesses that approached their marketing and sales like it was 1995. This is especially true when it comes to marketing and sales. What Does This Mean For Marketing?

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 302

Paid Search Agency B2B Marketing Examples Enterprise Management 302

Martech

OCTOBER 13, 2023

Marketing departments have near-term and long-term responsibilities to the corporation. Near term is entirely driven by the needs and maturity of marketing operations. Long term, marketing is responsible for developing the intelligence, systems, and processes to drive continuing viability and profitability. Market introduction.

Ideal Customer Profiles 119

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 119

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Zoominfo

JUNE 28, 2023

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Rev

AUGUST 2, 2023

That’s why we’ve compiled this ultimate guide to sales prospecting, providing actionable steps and advice so you can start growing your customer base and driving sales. It involves researching potential customers and finding qualified leads that could become paying customers.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

PureB2B

MAY 30, 2022

We often talk about the importance of creating a rich and meaningful customer experience (CX) without fully understanding what CX even is. For one, it isn’t just about customer service as many people think—though customer service is part of CX. Happy customers sell your brand for you. Defining The Customer Experience.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel Intent Signal Touchpoints 62

Martech

MAY 6, 2024

Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data.

Privacy 110

Privacy Personalization Ideal Customer Profiles Tips 110

Martech

MAY 16, 2024

TrustScore Forecast uses customer-driven data to support and predict growth trajectory and business goals. Market Insights compares similar businesses for benchmarking performance. Cordial added AI-powered enhancements to its enterprise marketing message automation platform.

Marketing AI 107

Marketing AI Multivariate analysis Marketing Analytics Tools Marketing Proposals 107

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Navigate the Channel

NOVEMBER 8, 2023

Marketing as a whole is not a numbers game, but lead generation certainly is. By the same token, our prospects only know what our marketing tells them until they try our products. At the beginning of the marketing process, namely during lead generation, the numbers game is in full swing. We’re all blind going in.

Lead Gen 65

Lead Gen Personalization B2B Marketing Ideal Customer Profiles 65

The ABM Agency

APRIL 17, 2023

Reading Time: 9 minutes Reading Time: 9 minutes Account-based marketing (ABM) benefits have become increasingly significant in the world of B2B SaaS organizations, as this strategic approach allows businesses to focus their marketing efforts on specific accounts and key decision-makers. Why is ABM marketing important?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Lead Scoring Lead Ranking 52

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Content is an integral part of that process.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag.

Email Campaigns 225

Email Campaigns Cost Ideal Customer Profiles Campaigns 225