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MAY 19, 2023

Personas are, according to HubSpot, “semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).”

Marketing & Strategy 65

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JUNE 19, 2023

Research on your followers includes not only demographics and geographics, but why they follow you. Research on what engagement and results your past posts have gotten can help you determine where your followers fall. Stay organized and save time by planning your social media content in advance for a seamless posting schedule. “A

Social Media 65

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MAY 30, 2023

Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. Countering stereotypes in marketing helps create a more accurate portrayal of different communities.

Planning 65

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JULY 9, 2023

A social media content calendar helps keep your company organized while connecting with your audience online. But a content calendar is designed to help keep your company or business organized while you connect with customers and prospects online. An organized spreadsheet works for both approval submission and program execution.

Ad Building 65

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JULY 23, 2021

Looking to increase organic traffic to your construction company website? The best strategy for growing organic traffic through blogging starts with knowing your goals. Do Keyword Research. There are multiple tools available online to make this happen, but Google Ads Keyword Planner is both free and generally effective.

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JANUARY 3, 2024

Instead of buying lists, focus on organic growth. The “best level” of personalization which adds value without being perceived by the individual as “creepy” and as an attempt to manipulate has yet to be identified,” according to a research article for Digital Business journal. “On percent and Google Android at 2.3

Email Marketing 65

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DECEMBER 7, 2022

According to Google, the ideal website load time for mobile sites is 1-2 seconds. (If If you’re interested in deeper Google tidbits on load times, see them here. ). Unforeseen shipping costs are the number one reason shopping carts are abandoned, according to Statista, which specializes in market data and research.

eCommerce 65

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JANUARY 19, 2024

Research and use relevant hashtags that are popular within your blog’s niche. Regularly contributing valuable insights and information to these groups can position you as an authority in your niche and drive organic traffic to your blog. Utilize high-quality, visually appealing images or videos that relate to your blog post.

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DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Google Ads is Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s assets. You need to know almost word-for-word what search terms your target audience enters in Google search.

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DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. Millennials make up more than half of B2B researchers. In 2012, B2B researchers were pretty evenly distributed across all age groups.

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NOVEMBER 21, 2023

Search engines like Google prioritize video content, often featuring videos in search results. This provides businesses with an additional avenue to increase their online visibility and drive organic traffic to their websites. The SEO Advantage Beyond engagement, video marketing also offers substantial SEO benefits.

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OCTOBER 25, 2023

One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. Structure Once your keyword research is completed and you have an extensive seed list, organize those keyword into similar groups.

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AUGUST 18, 2023

Mistake 1: Neglecting Audience Research Effective content marketing starts with a deep understanding of your target audience. Many companies make the mistake of creating content without conducting thorough audience research. To avoid this mistake, invest time in researching your target demographic.

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OCTOBER 11, 2023

Remember that a positive mobile experience not only enhances user satisfaction but also plays a vital role in search engine rankings, as Google prioritizes mobile-friendly websites in its mobile search results. You can use Google’s Mobile-Friendly Test tool to determine if your website is mobile-friendly.

Small Business Marketing 65

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JULY 14, 2021

Growing your building materials brand online is a whole lot easier if you’re showing up on search engines like Google and Bing. However, the process of making this happen and increasing your overall organic traffic starts with one key ingredient: search engine optimization (SEO). Keyword Research. What is SEO? Image Tags.

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JANUARY 8, 2024

Effective content marketing requires careful planning, organization and consistency. Remember that a persona is only as good as the research that goes into it. If resources allow, it may be best to have an outside agency or firm do the research, so you know your biases don’t creep in. Read this from Forbes.)

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APRIL 27, 2021

A solid content strategy includes making sure you’re using the right search terms, doing keyword research, and focusing on long-tail keywords that make sense for your niche. Imagine their surprise and happiness when the first page that comes up in Google for that particular search is the manufacturer! Keyword Research.

Ad Building 65

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AUGUST 24, 2017

One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. Keywords: Keyword research is the foundation of paid search and finding the right keywords is how a successful campaign begins. Quality Score.

Cost Per Click 62

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SEPTEMBER 14, 2023

Conduct thorough keyword research to identify relevant keywords for your content. Keywords are essentially the words or phrases that people enter into search engines like Google, Bing, or Yahoo when seeking information, products, or services online. Clarity: Well-structured and organized content is easier for readers to digest.

SEO 65

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SEPTEMBER 28, 2017

Organic web searches will help, so having SEO keywords and phrases woven into your content is important so that Google and Bing will offer it in search results. So do your research, make a plan, and then be ready to bob & weave as you learn what works and what flops with your particular audience.

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JUNE 7, 2023

Hello, Google Analytics. 5 Organic traffic is considered (69% report it as most-important) the number one performance metric. Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions. Are B2B companies using TikTok?

Stats 65

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