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An Introduction to Vertical Social Networks

Buffer Marketing

Vertical networkssocial platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

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What is User Generated Content? How does it Benefit Brands?

Huptech Web

What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? What is UGC(User Generated Content)?

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Why Marketers Should Implement User-Generated Content: 23 Stats to Know

Hubspot

Ultimately, I'm more likely to respond to an apartment listing with a great tenant-generated virtual tour than a listing with over-produced images or videos edited by an outsider. Below, I'll highlight more stats, facts, and figures that demonstrate the benefits of user-generated content.

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Hacking Brand Growth with User-Generated Content (UGC)

Spiralytics

In the online world, user-generated content (UGC) has become an effective form of engagement, allowing brands to connect with their customers organically. With UGC, you get to show off your products and services to users in an honest and organic way.

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The Ultimate User-Generated Content Guide

Sprout Social

One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. But effectively humanizing your brand makes you appear more like another friend in a consumer’s social media network, instead of an in-your-face ad. What Is User-Generated Content? Why User-Generated Content Is Influential.

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Benefits Of User-Generated Content [Infographic]

Outgrow

Benefits Of User-Generated Content [Infographic]. While there are numerous marketing tools to strengthen your content marketing efforts, User-Generated Content is one of the most powerful tools out there. Benefits Of User Generated Content.

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Millennials Love User-Generated Content

LEADership

They prefer user-generated content (UGC) – content generated by their peers. Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media. 71% of millennials check social networking sites at least once per day – 11% more than watch TV. Other types of user-generated content include blogs, reviews, and status updates. Peer reviews and social networking got 68% and 50% respectively.

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The Stories Behind 5 Social Networks That Never Caught On

Hubspot Marketing

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. After all, these networks laid the groundwork for the social media giants we use today.

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3 Ways to Grow Your Business With User-Generated Content

Marketo

What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers. Here are three ways that you can use user-generated content to grow your business: 1. These user-generated photos show the enthusiasm of the Tribesports community and encourages others to join.

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5 User-Generated Content Mistakes to Avoid

Hubspot

When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. But to really reap the ecommerce branding benefits of user-generated content , there are some key mistakes you need to avoid. Customer content like user-generated photos , reviews, and Q&A should get much more than just a moment in the spotlight.

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Is User Generated Content building a Wall between your Brand and your Customer?

Buzz Marketing for Technology

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. 150 million people use Facebook everyday and access it via mobile (more than the entire Twitter registered user base!) Everyday I provide support on the social web to customers.

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10 User Generated Content Campaigns That Actually Worked

Hubspot

There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.

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How Warby Parker Is Winning with User-Generated Content

Content Standard

Rather, Warby Parker works because it knows how to manage two key things: social media and user-generated content. As part of the at-home selection journey, Warby encourages customers to take pictures of themselves with different eyewear styles and post them to social media with the hashtag #WarbyHomeTryOn. “That’s two big steps in the customer journey taken care of,” says Jordan Con , marketing manager at Inside Social. Marketing Social Medi

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Why User-Generated Content Is More Important Than You Think

Hubspot

A certain group of consumers has been gaining attention from marketers recently, because of the strong role they play in the purchasing decision; these power purchasers are known as Generation Y. Generation Y as a Power Purchaser. That may not seem like a lot (or maybe it does), but Generation Y is estimated to be the largest consumer group in US history. So what are Millennials buying based off all this user-generated content? Encourage social discussion.

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Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Marketo

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products. Why should I care about Social Networks? . 96% of GenY has joined a social network. Generating word of mouth.

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How Millennials and Baby Boomers Consume User-Generated Content [Infographic]

Hubspot

Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the " unboxing " of a new mobile phone, people love to share their experiences with brands on social media. This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing and social media platforms. Social Media Content Marketing Daily IGSS

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Strategies to refine Instagram marketing for ecommerce

ClickZ

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. Remember that Instagram is a social network.

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Why You Should Invest In Content Curation

RockContent

By stamping your endorsement on content created by people who love you, you’re creating a virtuous circle—strengthening relationships with loyal advocates and accessing new networks of potential leads. The goal of content curation isn’t to add more content to the social world, but rather to group, organize, and present the most relevant content in one place. Or, brands might collect user-generated photos and stories showcasing their product.

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Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. After 2 years of developing a strategy to deal with various types of social media conversations within Avaya we finally got the monitoring and routing of those conversations to be institutionalized within the firm. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Don’t be nervous about opening up your site to user comments and feedback, because honestly…most reviews are good reviews. Try adding a YouTube channel to your social media arsenal.

Buzz 186
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What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events.

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Are You a Good Online Spokesperson For Your Company?

Biznology

One of the more astonishing things about the social media revolution is that companies have had to dramatically loosen the reins on employees speaking publicly about their workplace over just the past few years. Until social media and blogging democratized the creation and distribution of online content, companies relied only on company spokespeople, and it was easy to keep a lid on unofficial communications, because there were few channels. Photo credit: IAEA Imagebank.

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4 UGC Benefits for B2B Brands

Walker Sands

It’s no secret that consumers and B2B buyers trust user-generated content (UGC) more than brand-generated content. The influence of UGC is growing across all social channels. User creativity drives increased customer engagement.

Hashtag 52
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What is Newsjacking and how to generate content through the buzz

RockContent

Nowadays, users are more connected and, therefore, it takes a lot of strategic planning to apply the right actions. No wonder studies show that 88% of the companies are on social media. Catch the user’s attention.

Buzz 152
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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Which “social” brands aren’t really social at all? Social Media Today ). 6 Social Media Marketing Stats. Social Media Today ).

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media!

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Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. My favorite is Levis use of the Like button to create a social shopping experience.

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9 essential social media management tools for marketers

Sprout Social

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. To give you a leg up, we’ve put together a list of the best social media management tools to take your marketing game up a notch. 1: Sprout Social. Sprout Social’s comprehensive features give other social media management tools a run for their money. 2: Zoho Social.

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Time Efficiency: How Content Curation Helps Businesses Generate Smarter Social Engagements

Scoop.it

Through the power of social media sharing and the ability to seamlessly interact with consumers, leads, or simply fans of your company, it’s possible to build a thriving online presence without having to dedicate hours towards generating huge volumes of fresh content alone.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Users.

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Social Media – the Next Frontier!

Buzz Marketing for Technology

It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media.

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio.

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What is Webbiquity? How to Be Everywhere Online

Webbiquity

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. The last few years have, of course, seen the emergence of social media and an explosion of user-generated content. Welcome to Webbiquity! What exactly is that?

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The Ultimate Business Differentiator

Marketing-Gimbal

A reminder to everyone in business, that in the age of user generated content, world class brand experience, from 1st touch through the entire lifetime of the customer is of paramount importance and is the ultimate brand differentiator. Tags: Branding Social Networking Viral Marketing

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Content Marketing for Generation Z (From a Gen Z-er)

Brandpoint

This means that millennials, the least understood but ironically most-studied generation , are becoming a thing of the past in the eyes of marketers. (I’m Internet/Social Media Natives. Gen Z-ers grew up with access to limitless information at the touch of a few buttons; they use social media and the internet as a tool for everything. Do your best to keep the conversation positive on social channels. Interact with users when they post about your brand.

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Consumer Shopping Trends and Statistics by the Generation: Gen Z, Millennials, Gen X, Boomers and the Silents

V12 Data

Generational Consumer Shopping Trends and Statistics. This group, typically those consumers under the age of 23, are not afraid to spend money and have spending power of $44 billion a year, according to research from Uniquely Generation Z. Over the years, brands have developed different techniques to appeal to different generations. Epsilon’s recent research report on cross-generational marketing, further analyzed spending patterns.

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The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

Sometimes referred to as viral advertising , “Viral marketing is a business strategy that uses existing social networks to promote a product. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.”

Viral 108
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10 WordPress Contest Plugins for Your Next Viral Giveaway

Optinmonster

Plus, it can also increase your email list and social media follower counts. The premade templates and user-friendly visual builder get your contests launched in minutes. Create entry options for social media platforms.

Viral 66
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How to Build Your Email List with Instagram Giveaways

SendX

Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists. If you are a brand that uses email and social media to promote yourself, then an Instagram giveaway can be highly beneficial.

List 292
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Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

So, after reviewing various mobile technologies they decided to partner Smartsy to incorporate Visual Recognition and User Generate Content into their branding and collateral to help make them more interactive and actionable. The custom app was easy to use and built around Red Bull’s main priorities for the event: driving guest engagement, generating new content and building athlete awareness.

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