Valasys

FEBRUARY 21, 2020

The niche-specific targeting includes targeting on the basis of demographics, technographics, firmographic & psychographic insights as well as those on the basis of ‘fit-data’. Capturing Target Leads With ABM & By Establishing An Emotional Connect: ABM coupled with brand advertising is an efficient technique to capture target leads.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

OCTOBER 22, 2019

With the advent of intent data & the amalgamation of diverse data points across the digitized landscape, lead generation has become easier than ever. Marketers can also split-test the placement of their call-to-action buttons. Normally, at least 25% of the total visits on the website must be returning.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Retargeting helps in improving the reach of the marketing campaigns.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

FEBRUARY 24, 2020

As customers discover tailored solutions to their pain-points this, in turn, leads to business success. Content marketing enables businesses to solve the pain-points of the customers & thus, facilitates accurate targeting & lead generation for business success.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Valasys

JANUARY 17, 2020

In terms of marketing, staying close to B2B customers means that marketers have to get the targeting of their buyer personas right. Missing out on the proper targeting of the personas would mean that your promotions & advertisements mean nothing for your B2B customers. B2B marketing has evolved.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

JANUARY 21, 2020

Automated data collection & the right targeting is something every B2B marketer strives for. Customers are segmented into specific clusters based on their demographic, firmographic & psychographic insights & thereafter, cluster-specific targeting strategies are devised for the personas.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

AUGUST 30, 2019

Several experts argue that the next generation is always smarter & probably we have enough reasons to believe that as well. For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 27, 2019

Create the Perfect Buyer Persona : The marketers need to define & refine their niche specific personas several times before they decide to stick to a final form. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

SEPTEMBER 6, 2019

Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands. The average performance of the Tweets: When starting on with measuring the endeavors of Tweeter ad & promotion campaigns, the law of averages helps a lot.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

FEBRUARY 4, 2020

Do we need all the data in the world or just utilization of the correct data points will suffice to generate the most useful insights for B2B marketers, helping them to optimize the B2B personalization trends in 2020? But the vital question is what data points are vital? How to use data to improve B2B Personalization in 2020?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

OCTOBER 11, 2019

Personalization & targeting of specific accounts based on demographics, firmographic, psychographic, intent-data, technographic insights, ‘fit-data’ as well as the intent-based targeting constitute the cores of a highly successful Account-Based Sales strategy. Integrated & Persistent : .

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Valasys

SEPTEMBER 10, 2019

According to a report by Referral Rock, 81% of the marketers acceded that an exceptional service was their method for promoting the word of mouth marketing & that 60% of the marketers track their word of mouth referrals by simply questioning their prospects & customers how they feel about their businesses.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 12, 2019

A successful ABM strategy, at the end of the day, has to be focused on generating more leads. The marketers need to figure out who they’re targeting & whether the people being targeted fall within the purview of their ideal persona. These include One-to-One, One-to-Few & One-to-Many strategies.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

SalesIntel

SEPTEMBER 21, 2021

In this article, you will learn how to combine modern (technology) with timeless (traditional sales theory) to generate qualified leads for your business. Deploy Marketing Automation. Marketing automation gathers data and uses it to minimize your efforts while strategizing your lead generation campaigns and their qualification.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

Valasys

FEBRUARY 27, 2020

Performing extensive customer research about the demographic, firmographic, technographic & psychographic insights of the customers allows marketers to segment the prospects into the right clusters to align the organization around the core bottom lines. Data is used to segment the prospects into segments or clusters.

Brand Identity 52

Brand Identity Branding B2B Psychographics 52

Heinz Marketing

JANUARY 13, 2022

If your marketing scorecards still show “up and to the right” vanity metrics, and/or if your board still thinks your job in marketing is to just generate MQLs, you have a higher mountain to climb to affect change there. The most telling indicators are psychographic. Change at the leadership and board level.

Sales Management 135

Sales Management Work Management Peer-to-peer Marketing Management 135

Valasys

JANUARY 24, 2020

But that’s not what content marketing is all about. Content marketing is also an impeccable tool to promote brand resonance & reflect on the value proposition of products and services – helping customer retention, besides acquisition. If everything goes spot-on, the process culminates with clinching of sales.

Efficiency 52

Efficiency Content Psychographics Work Management 52

Circle Studio

OCTOBER 12, 2017

Content marketing – A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content that does not explicitly promote a brand or product, but instead establishes a brand as a trusted expert. Learn More About Content Marketing. Learn More About Lead Generation.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

OCTOBER 29, 2019

Intent data encompasses the insights gathered from the demographic, technographic, firmographic & psychographic factors associated with prospects along with their research methodologies, purchasing habits & the past browsing histories of the prospective customers. Learn more on: How Intent Data Analysis Helps B2B Companies Boost ROI.

Intent Data 45

Intent Data Account Based Marketing ABM Intent 45

Valasys

NOVEMBER 4, 2019

Evolved Personalization making it “Real-Time” : Customer data is fetched from innumerable sources including the first & third-party intent data, reviews, sales data & insights gathered from the demographic, firmographic, technographic, psychographic & ‘fit-data’ insights.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

APRIL 17, 2020

Having an architecture for precious external sources of data is possible through content marketing provided your brand is perceived by the audience as a valuable information repository, driven by the sole purpose of helping customers along their buying journeys rather than being a brand just promoting salesy content.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Valasys

APRIL 3, 2020

Read more on Top 10 Ways B2B CRM Strategies Assist Marketing and Sales. Content must only be promoted for the products available in stores. This insight can further aid the market basket analysis to drive better targeting and optimize the revenue results.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

SEPTEMBER 20, 2019

It helps marketers in standing out amidst the clutter of conventional pieces of content such as whitepapers, emails & other online marketing efforts. Highly qualified leads can be generated using a viral content strategy.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Hubspot

SEPTEMBER 26, 2013

Blogging is a core component of inbound marketing as it can accomplish several initiatives simultaneously, such as website traffic growth, thought leadership, and lead generation. Business blogging retains all the attributes of “regular” blogging, but adds a tasty layer of marketing strategy on top. Lead Nurturing.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Valasys

JULY 25, 2019

Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. Split-testing the alternative forms of content comes under the realm of growth hacking & is very important.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45