7 Ways to Create More Interesting Content for Your Blog


Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. Here are seven strategies for generating more engaging and effective content. The post generated a lot of excitement and received 154 comments.

How to Prove Agile Marketing ROI Using the Power of Compound Interest

Marketing Insider Group

And the benefits don’t just come from our personal experience: a study conducted by MIT suggests that Agile firms grow revenue 37 percent faster and generate 30 percent higher profits […].

How To Generate ROI (Return On Interesting) With Content Marketing

Marketing Insider Group

Recently one of my colleagues discussed the concept of “Return On Interesting” with Content Strategy. So here it is verbatim: Why Interesting is Important. ROI = Return on Interesting. It’s centered around defining a group of people with common interests.

Does Demand Generation Really Generate Demand?

The Point

An insightful comment from CMO Joe Chernov on Twitter: “In B2B, demand generation is typically a misnomer. Marketers capture demand vs. generate it.”. Does Demand Generation Really Generate Demand? The post Does Demand Generation Really Generate Demand?

How B2B Marketing is Changing in 2018

The top priorities for B2B marketers this year are generating more high-quality leads and. were cited by respondents more frequently than even lead generation challenges. lead generation tactic, followed by social media. effectiveness of lead generation programs and tactics?

Interesting Infographics: Getting Your Lead Generation Up to Par


This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. Obstacles can drive a wedge between a business and successful lead generation. Access to effective resources can make or break a lead generation strategy.

Seven Powerful B2B Lead Generation Processes and Tools


B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. WPForms : This is another tool to generate more leads. Guest post by Robert Jordan.

Interesting Infographics: Using Big Data to Generate Sales Ready Leads


Every minute, Amazon generates another $80k in sales and Google garners over two million search queries. Effective lead generation takes both quantity and quality into account. Big Data Infographics home infographic Lead Generation sales sales ready leads

Interesting Infographics: Constructing the Perfect Lead Generation Form


But how many of us put that same level of attention and care into creating our lead generation forms? By making little adjustments to lead generation forms, you can often get big results. The size of your lead generation form can often be the biggest hurdle to conversion.

Interesting Infographics: The Complete Guide To Lead Generation


Understanding lead generation can make the difference between life and death for a company. With strong lead generation, your business can weather rough spots in other areas and truly shine to your fullest when the rest of the picture is complete.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.

Review: SalesHandy as a B2B Lead Generation Tool


Lead generation is always challenging, so it’s great to have a helping hand. In the initial stages of lead generation, you need to find the prospects from your industry and qualify those prospects to determine if they have the potential to become qualified leads.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight


According to Marketing Automation Trends Report 2014 from Pepper Global, B2B marketers indicate that the most important benefit of marketing automation is the ability to generate more and better leads. By tracking the activity of your anonymous website visitors, you can find out what they’re interested in. Number of marketing qualified leads generated. Lead Generation Lead Management capture customer lifecycle lead conversion Lead Lifecycle Analytics lifecycle

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

I know the system generates messages with random combinations of offers, incentives, and prices and then refines its choices over time based on which perform best in which situations. What’s interesting is that the system looks for different types of influencers and designs different campaigns based on different user goals (traffic, followers, reviews, etc.) Persado : generates and tests optimal language for emails, landing pages, social media, and other messages.

Interesting Infographics: How Marketing Can Contribute to Revenue Generation


The post Interesting Infographics: How Marketing Can Contribute to Revenue Generation appeared first on LEADership by Louis Foong, CEO The ALEA Group.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. PPC Lead Generation Competitive Analysis Tools. Audience and keyword research ppc lead generation tools. Want more leads?

Modern Demand Generation, Demystified 


This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! So, what is demand generation? What is a Demand Generation Strategy? .

Two Interesting Blogs on Demand Generation

Customer Experience Matrix

I noticed a visitor to the Raab Guide to Demand Generation Systems site from a new source the other day, which turned out to be a mention on blog by Jason Stewart of Demandbase. I haven’t compared it with my own but it’s surely a good starting point for anyone interested in that sort of thing. Tags: marketing automation twitter software selection demand generation

The Internet Generation Gap Is Real and Quite Interesting


Image by ChrisK4u via Flickr. by Frank Reed. I had the chance to do some first hand "research" this weekend as I spent some time with a family member (he's my half -brother, Dave, if you really need to know) who is, let's just say, considerably younger than I am.

Use Albacross to Identify Interested Leads


With Albacross’ lead tool, you can generate new leads in three main ways. Part 2: Use Albacross to Identify Interested Leads (You’re here). Note: This article is the second in a six-part series about getting started with Albacross.

Interesting Infographics: Nurture Your Leads With Narrative


Sleeping Beauty Track: Send targeted content to sleeping contacts to re-capture their interest. interest. The post Interesting Infographics: Nurture Your Leads With Narrative appeared first on LEADership.

Live or Virtual … Interesting October B2B Events


There is much more to a demand generation strategy than deciding which tactics you want to use next quarter. Blog B2B marketing events B2B MarketingProfs Forum Carlos Hidalgo CMO Pulse Summit Demand Gen Inbound Marketing Summit Jason Stewart

Interesting Infographics: The Difference Between Lead Generation and Pipeline Marketing


This infographic from Bizable explains the different between lead generation and pipeline marketing, and how connecting marketing and sales data can help you generate real revenue, instead of just contacts. Lead Generation v. Which would you say is better, quantity or quality?

Interesting Infographics: Your Guide To Social Media Lead Generation


According to the infographic, “How To Generate Leads With Social Media” by Quick Sprout , for the past four years, social media has been a key component in generating leads. This is why we need to further understand strategies for generating leads with social media. I highly recommend referring to this week’s ‘interesting infographic’, which emphasizes stats and recommendations for effective social media lead generation: Why Generate Leads Through Social Media?

Interesting Infographics: Creating a Sustainable Marketing Strategy


The post Interesting Infographics: Creating a Sustainable Marketing Strategy appeared first on LEADership by Louis Foong, CEO The ALEA Group. A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people.

Interesting Infographics: 21 Ways to Maximize Your Lead Generation


This list infographic from from ELIV8 gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests. User-generated reviews are 12x more trusted, in fact.

Interesting Infographics: 10 Biggest Office Distractions


If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement.

How to Build a CDP RFP Generator

Customer Experience Matrix

auto-generating an RFP that lists the requirements for the buyer’s use cases 6. A more suitable class of system would be the interactive content products used to generate quotes and self-assessments.

RFP 278

Interesting Infographics: The Incredible Way Your Brain Sees a Logo


Thanks to LogoMaker for this interesting infographic. Once you see how your brain reacts to logos, how do you think this can be used to improve our B2B lead generation? If you need help to accelerate your B2B lead generation, just send me an email and let’s talk.

Demand Generation’s Problem with Content Marketing Evangelism


Andy Crestodina from Orbit Media Studios delivered an amazing talk on Content Strategy and SEO for Lead Generation that was interesting, funny and devastatingly blunt while tipping over some Content Marketing sacred cows. It is “abysmal” for generating leads. These links give your site authority – which improves ranking – which can drive more organic traffic to the site – which you can guide to the pages and content that are good at generating leads.

Interesting Infographics: Who Is Your B2B Buyer?


We know that understanding the behaviours of their prospects and buyers is important for a successful B2B lead generation play. The post Interesting Infographics: Who Is Your B2B Buyer? Infographics B2B buyer behavior buyer behaviour infographic Lead Generation

4 B2B Marketing Strategies for Lead Generation

KoMarketing Associates

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. Below I’ve outlined a few B2B marketing strategies to increase lead generation. Using social media to create interest around your products or solutions is an easy first step into the sales funnel.

Video Strategy: The Awareness, Interest, and Decision.


Secondly, videos to capture the user’s attention that will be effective in creating interest or even mystery with the viewer this is the Interest. The internet generation is used to move from page to page and scroll through multiple pages of content by the minute., The Interest. – Use this videos in your Marketing campaigns, send them to specific users to which you’ll know they will be interested.

Lead Generation is Crippling Demand Generation

Digital B2B Marketing

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads.

Interesting Infographics: Who Do People Buy From?


In today’s Interesting Infographic, we focus on the buyer – who do B2B buyers purchase from and why? We can use this information to re-energize our B2B demand generation. The post Interesting Infographics: Who Do People Buy From?