article thumbnail

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

article thumbnail

Search: Moving Beyond Your Website in 2013

KoMarketing Associates

Aside from just having a profile set up and running, marketers need to take the next step: Hashtags. While hashtags are best known for being used in Twitter, Google+ recently improved its hashtag functionality, and Facebook has been talking about adding them for some time. Don’t be the person adding 10 hashtags to your posts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.

article thumbnail

The 20 Best Marketing Conferences In 2013

Marketing Insider Group

There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more. Photo Source.

article thumbnail

Why You Need Digital Marketing Experts

KEO Marketing

Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. Digital marketing experts are highly regarded in their industries and carry influence.

article thumbnail

B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

article thumbnail

The Path to PPC Conversions: How to Choose Assets That Will Generate B2B Tech Leads Your Sales Team Will Love

EMagine B2B Blog

This includes companies that report on top performing tech companies and trends such as Forrester and Gartner. Lindsey Hudson is the Director of Marketing Communications at emagine. Stay in touch with me on Twitter: @Lindsey_Hudson1. How can you stay competitive and innovative with your content? The path to PPC conversions: .

PPC 40