Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Madison Logic

JULY 25, 2023

The Sammys” honors the global organizations and technologies helping to solve the challenges businesses have connecting and collaborating with prospects and customers. What’s more, all clients gain access to ML Insights and its intent data as a value-added component of their existing media investment—a service no other platform provides. “We

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The Sammys” honors the global organizations and technologies helping to solve the challenges businesses have connecting and collaborating with prospects and customers. What’s more, all clients gain access to ML Insights and its intent data as a value-added component of their existing media investment—a service no other platform provides. “We

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Since then, buyer intent has helped B2B marketers become more customer-centric and less about the company they work for.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Businesses with advanced data-driven strategies are 3 times more likely to achieve double-digit growth than organizations that are not.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Zoominfo

MAY 25, 2022

Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. When used strategically, sales intelligence running with good data can drive insights into who, how, when, and why people make buying decisions. What Do Sales Intelligence Tools Do?

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Anteriad

FEBRUARY 28, 2023

A buying group is made up of different roles at an organization, and typically, a decision must be signed off on by everyone in the group before the organization will be ready to buy. How to identify buying groups Your solution will likely impact many areas of your buyer’s organization.

Buy 78

Buy B2B Intent Data Top of Funnel 78

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. Widely used by publishers and event organizers, it will work well in tech and industrial categories.

Marketing Automation Services 85

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 85

TrustRadius Marketing

OCTOBER 3, 2022

This finding aligns with a Forrester SiriusDecisions survey that found over 50% of participating marketers’ “desired future state” was to be “‘broadly aligned’—sharing people, processes, and tools” on ABM and demand gen. . Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I Are they accessing pricing data?

Buying Cycle 83

Buying Cycle Intent Ideal Customer Profiles Planning 83

Zoominfo

SEPTEMBER 24, 2021

Data orchestration , which cleans and enriches data from various sources and feeds them into sales workflows. Intent data that tracks spikes in online interest in specific topics, which companies can use to find the most interested prospects or, conversely, customers at risk of dropping a product. “CRM

Demand 130

Demand Automation Work Management Marketing Management 130

Zoominfo

JUNE 27, 2022

The dynamic nature of business requires an equally dynamic solution for acquiring and managing data. Teams that are purchasing data should look for a provider who can deliver accurate, current, and reliable data across an entire organization and help manage it in real-time. How do you gather and verify data?

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Data-Driven Decision Making: In 2023, data analytics plays a vital role in demand generation strategies.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. As a result, the pandemic has altered how B2B organizations will operate, promote, and think about their customers. Focus on intent data to determine a lead’s exact placement in the sales funnel, and so on.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Content4Demand

APRIL 9, 2021

With this abundance of signals (often mixed with faulty information), how can companies improve their lead scoring efforts to determine the signals that indicate action? Instead of setting your systems to automate without regulation, organizations need to build a foundation for success.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69

DemandBase

JULY 16, 2020

Pillars of a successful one-to-few strategy include the use of intent data, 10-K SEC filings and company news, and video. Intent Data. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. 3 Types of Content Sources.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

6sense

DECEMBER 1, 2021

Most of us don’t recognize just what or how much data about our interests and intentions we leave in our wake. We refer to this world of anonymous buyer intent data as the Dark Funnel. What does this anonymous information consist of, and what does the process of “lighting up” the Dark Funnel look like? Device IDs.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

Anteriad

DECEMBER 14, 2022

One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP). These tools can synthesize tons of information and turn it into unique content. AI tools to support personalization and gather intent intelligence could be key to driving sales.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Marketing Interactions

NOVEMBER 29, 2021

Even though we know better, we seem unable to give B2B buyers what they want > unfettered access to information that helps them consider and manage change in the solving of their critical problems. Completing all those “jobs to be done” requires a wealth of information. Gating content is done to collect buyer contact information.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Litmus

JUNE 1, 2021

To help organizations understand the best ways to put agility first in 2021, I turned to my industry colleagues to discuss what marketers should prioritize and the role they see agility playing. “This foundational organization structure allows teams to easily see and celebrate individual wins and team successes.

Enterprise Management 62

Enterprise Management Marketing Budget Work Management Marketing Automation Services 62

NetLine

JUNE 21, 2022

How the Consumption Gap Informs B2B Lead Nurturing. Non-Profit/Organizations. According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . What kind of information/solution would make your life easier? Service Industry. Construction.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

NuSpark Consulting

FEBRUARY 5, 2017

Studies show that two-thirds of account-based marketers believe they have enough data – their problem is being able to draw usable insights from it. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. Filling the Gaps.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

SalesIntel

FEBRUARY 1, 2022

The serviceable addressable market is most important for organizations in determining their objectives by objectively estimating the percentage of the market they can capture. The market for Serviceable Obtainable is particularly valuable for organizations in determining short-term growth ambitions. SOM (Serviceable Obtainable Market).

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

The serviceable addressable market is most important for organizations in determining their objectives by objectively estimating the percentage of the market they can capture. The market for Serviceable Obtainable is particularly valuable for organizations in determining short-term growth ambitions. SOM (Serviceable Obtainable Market).

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

PureB2B

APRIL 21, 2017

This is the customer-centered approach that businesses and organizations aim for. These days, marketers use data analytics tools to measure the success of every marketing effort. Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent.

Buyer Intent 86

Buyer Intent Intent Work Management Marketing Management 86

Strategic-IC

APRIL 23, 2023

More organizations are recognizing the benefits. ABM is about Sales, Customer Success, Demand Generation, the C-Suite, and every other team that keeps your organization running. The drive for personalization 56% of marketers say that personalized content is key to a successful ABM strategy ( Forrester ). 38% (B2B Marketing).

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

PureB2B

APRIL 21, 2017

This is the customer-centered approach that businesses and organizations aim for. These days, marketers use data analytics tools to measure the success of every marketing effort. Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Business Brainz

MAY 30, 2021

Recent research by Forrester indicates that B2B marketers enjoyed more measurable, substantial results from their account-based efforts in comparison to previous years. Like with ABM, ABE requires you to identify target accounts not only looking at firmographic data but also intent data to identify accounts that are actively in-market.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Profiling 52

Valasys

MAY 27, 2019

According to a study by Forrester, 74% of buyers conduct more than half of their business research online, yet 89.5% Inbound marketing also focuses on bridging the gap between sales & marketing so as to develop a comprehensive strategy to expedite sales based on the intent-data, fit-data & psychographic analysis of potential buyers.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Madison Logic

NOVEMBER 30, 2023

Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI. What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus.

Demand 52

Demand Brand Identity Branding Work Management 52

Valasys

APRIL 15, 2020

Execution of effective nurturing strategies has innumerable benefits as is evident from the data collected by several marketing research agencies. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Read more on Everybody Loves a Personalized Email.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

6sense

MAY 23, 2016

“Don’t all predictive vendors provide the same predictive score based on thousands of data points about a company?”. The reason is that firmographic data alone can never tell you whether an account is in an active buying cycle only that they have a high probability of being able to make use of your products and services.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

Valasys

FEBRUARY 10, 2020

According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year. According to Forrester , experience-led companies have 1.6x To access & analyze the multi-intent of the customers, the marketers need to collect as many data-points about the customers as possible.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52