Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Content Standard

FEBRUARY 15, 2019

Let’s face it, buyer personas aren’t going away as a marketing tool, so let’s take a minute to remind ourselves of this most basic of basics. These personas will only be useful to you if you disseminate them across the business as a reference tool and keep them fresh and updated. Don’t just create and forget.

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. They need to snap up that Facebook name pronto. The YouTube channel is barely mentioned on Facebook. Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. link] Don Ronlund Helpfulness might be your most effective sales tool. *5 When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

B2B Marketing Savvy

AUGUST 13, 2009

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email The Scoopdog Team. Read time = 3-4 minutes) Before the message matrix; before focus groups and A/B testing… there were campfires and crowdsourcing… trusted networks and “business-critical peer communities.

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

Online Marketing Institute

MAY 26, 2010

These can offer some of the best mileage and results of any marketing tool. Twitter Twitter is a social media darling for any product launch, service or business. YouTube and video sites More than just a fun place to see kids hurt themselves on bikes or watch cute pet tricks, YouTube is now a key tool in any marketing campaign.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). With all of the measurement tools at our disposal, there’s got to be a better way of evaluating the impact of these ads on the public.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). With all of the measurement tools at our disposal, there’s got to be a better way of evaluating the impact of these ads on the public.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Sprout Social

JULY 6, 2023

In this guide, we break down the benefits of social media data collection, how to mine for meaningful data and tools you can use to automate your data collection workflows. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights. What is social media data?

Social Media 129

Social Media Media Ideal Customer Profiles Analytics 129

Webbiquity

OCTOBER 20, 2020

Here are some methods to conduct an audit: Create a survey to ask existing clients for feedback on your plans; Host focus groups with potential clients; and. A SWOT analysis is also a great tool for discovering where your business is falling short, and how those areas can be improved before pitching a prospect.

Planning 239

Planning Ideal Customer Profiles SWOT Paid Search Agency 239

ConvertKit

OCTOBER 1, 2021

Before Spotify, record labels had focus groups to choose the next singles for albums. Motown famously wouldn’t release a single unless a focus group said they’d actively call radio stations to request a song be played. The good news is, these services come with a lot of other great tools. Social links.

Broadcasting 90

Broadcasting Ideal Customer Profiles Paid Search Agency Ad Exchange 90

Single Grain

JUNE 3, 2021

Analytics skills to work with several marketing tools and analyze the ROI of different digital media campaigns. We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. Related Content: 20 AI Tools to Scale Your Marketing and Improve Productivity.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Webbiquity

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. ” 12 LinkedIn secrets to supercharge your social networking by Ragan’s PR Daily.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Online Marketing Institute

JUNE 22, 2009

You don’t have to hire a PR agency to kiss the arses of the editors any more. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR. Your department.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

MAY 15, 2013

In addition, aspiring PR pros were taught to tailor the release to the few, not the many. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147

Anteriad

APRIL 25, 2023

All of the tools and efforts utilized in the effort are part of the campaign. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Influencers are targeted most notably on Twitter.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

All of the tools and efforts utilized in the effort are part of the campaign. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Influencers are targeted most notably on Twitter.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Paul Gillin

JANUARY 4, 2012

I’ve known author Katie Paine since her days as a PR pro in the 1980s and am an unabashed fan. That’s a good thing for the rest of us because social media marketing, like PR, has always been challenged by the lack of reliable success metrics. I’ll admit my biases up front.

Social Media 50

Social Media Media Peer-to-peer PR 50

Convince & Convert

JUNE 16, 2010

And masses of Facebook fans or Twitter followers aren’t enough either. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. This means giving customers tools that make it easier for them to transact with you.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120