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Influencer Marketing Fraud: The Shady Side of Social Media

Content Marketing Institute

The great thing about social media is you can become anyone you want to be. And, even if you aren’t paying popular social stars to help drive interest and increase reach, your content marketing activities still may not be immune to fraud and other influencer marketing pitfalls – as you’ll see from some recent news stories.

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PPC Management Software for Law Firms

DAGMAR Marketing

A quick Google search for any type of attorney will return several paid ads. Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. searches take place through Google. and worldwide.

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Missed Call to Action Conference 2018? Get the Top Takeaways, Speaker Videos, and More

Unbounce

This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.

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How to Add Email Countdown Timers to Make More Sales Right Now!

Optinmonster

That’s the same anticipation that we, as marketers, hope to capture with email countdown timers. And that means some pretty cool results for your marketing campaigns. They also make a great addition to your email marketing strategy, too. But as you counted down from 5, did you feel that small tingle of anticipation building up?

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20 Benefits of Advertising via Online Channels

Single Grain

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.

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Don’t be a Dinosaur! 3 Social Media Governance Must-Dos for Companies of Any Size

Biznology

The conversation got me thinking… regardless of the size of your business, there are some basic social media governance principles that every business should consider. If I had to highlight the one most important principle of social media governance, it would be this: you need to own all of your own stuff. can be very difficult.

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17 Proven Methods to Get More Email Subscribers Today

Optinmonster

Table of Contents. Use Gated Content (also known as Content Locking). Link to a Campaign in Your Social Media Bio. Then go to Display Rules » If… and choose “exit detected.” Are you wondering how to get more email subscribers but not sure where to start? How To Get More Email Subscribers.