SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. In my years of experience, I've witnessed the evolving landscape of these events and how adaptability and innovation have become more and more important. Trade shows are important for businesses—but they can also be expensive.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Strategic-IC

MARCH 18, 2020

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events.

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Webbiquity

APRIL 28, 2020

On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns. The quick polls focused on four topics: Change in overall budgets. Change in event plans.

Planning 315

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 315

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . In 2019, I attended the Qualtrics X4 event in Salt Lake City, Utah. At the event.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Give our services a try.

Trade Show 70

Trade Show Marketing Budget Creation Marketing Budget Buy 70

Hubspot

FEBRUARY 21, 2018

If only there were a way to organize your answers to all of these questions -- a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Included in our eight budget templates bundle is a template to manage your website redesign.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. How can chief marketing officers empower their organizations to remain nimble in changing times? Without the right strategies, businesses can quickly sink into an inescapable abyss (AKA go out of business).

Organization 341

Organization Planning Marketing Budget Terms and Conditions 341

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Budget Programs 89

Budget Programs Broadcasting Marketing Budget Conference 89

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Launch Marketing

MARCH 17, 2022

Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget. Thankfully, there are a few best practices that you can use to inform your webinar strategy and derive greater results. best times? to hold webinars.

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Contently

NOVEMBER 22, 2021

With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience. This awoke a sleeping giant: content marketing. The pandemic made us create a strategy,” said one respondent quoted in the report. Key takeaways.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Often, this happens as the budget year nears its end and your team needs to spend the designated dollars or lose them.). Invest in success.

Marketing Budget Creation 103

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 103

Hubspot

MARCH 31, 2021

Just like Joey from "Friends," we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback. With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. How satisfied were you with the event?

Customer Surveys 93

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 93

chiefmartech

MARCH 30, 2019

Our MarTech conference in San Jose kicks off this week, but we’re already hard at work on planning our next event in Boston, September 16-18. Previous MarTech agendas have been intentionally eclectic, with a wide variety of themes and presentation formats — because the field of martech has emerged in a highly eclectic fashion.

Work Management 57

Work Management Marketing Management Marketing Budget Planning 57

LeanData

JUNE 15, 2022

But, some lead leakage is inevitable, and, in fact, welcomed, for you do not want to devote precious resources — the time, attention and money of your revenue team — to leads who aren’t qualified, aren’t in your ideal customer profile (ICP), don’t have budget, are media and analysts, and/or any of a multitude of other relevant reasons. .

Lead Management 97

Lead Management Sales Qualified Leads Work Management Marketing Management 97

Televerde

FEBRUARY 23, 2021

You can’t read anything about B2B marketing trends or strategies these days without seeing something about account-based marketing. 92% of B2B marketers say they have an ABM strategy in place, with most launched in only the last five years. 9 Vital Martech Tools to Build a Winning Account-Based Marketing Strategy.

Account Based Marketing 75

Account Based Marketing Marketing Budget Budget Programs Marketing & Strategy 75

Martech Advisor

MARCH 31, 2020

How will marketing strategies evolve in these uncertain times and going forward? But, for now, social distancing and remote work are the only solutions that can help people stay safe. Learn More: 20 Expert WFH Tips for Marketers in the Coronavirus (COVID-19) Outbreak. The clinical trials for candidate vaccines have begun.

Marketing Budget 144

Marketing Budget Marketing Strategy Marketing & Strategy Work Management 144

nDash

NOVEMBER 30, 2020

Additionally, they can write all types of content – from blog posts to training guides to scripted content to presentations. I am a freelance writer who provides content marketing solutions in a broad range of industries, from health and fitness, green living, sustainability, small business marketing and SEO.

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 269

Analysis Top of Funnel Advertising Agencies Content 269

Litmus

MAY 10, 2021

And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours. But, with all the solutions out there, how can you ensure you choose one that fits your needs? Send time optimization.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Contently

MARCH 30, 2020

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. Content fuels virtual events.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Martech

NOVEMBER 21, 2023

Dig deeper: The budget bottleneck: How to get more from your marketing budget People find bandwidth if there is something in it for them That something doesn’t always have to be cash, but what else do you have to offer in a budget-constrained environment? Ask tough questions: Is this strategy still relevant?

Allocation 110

Allocation Resources Work Management Marketing Management 110

KoMarketing Associates

FEBRUARY 26, 2015

If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow. Provides Expertise. Then, we moved to holding one-day conferences. and London.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Marketing Insider Group

FEBRUARY 13, 2023

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. Not surprisingly, ABM is the top B2B marketing tactic.

Account Based Marketing 188

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 188

KoMarketing Associates

APRIL 24, 2014

From one side, we’re fortunate to work with organizations that dedicate budgets for SEO specifically but it’s critical to realize that the most impactful SEO strategies extend throughout a range of B2B marketing initiatives. Keyword strategy , particularly for new website components or sections being added.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Martech

AUGUST 28, 2023

Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. This can result in adding tech the CMO is familiar with, even if there is already a solution in place for that function. billion in 2020 to $23.6

Marketing Management 97

Marketing Management Paid Search Agency Marketing Automation Services Gartner 97

Terminus

SEPTEMBER 14, 2021

As I observe our own Terminus marketing team, navigating the ongoing pandemic while shifting from in-person events to virtual wine tastings has been nothing short of miraculous. Small and medium businesses have no choice but to turn to smart growth in order to minimize risk in their company growth strategy.

Marketing Budget 26

Marketing Budget Advertising Mediums Account Based Marketing ABM 26

Only B2B

MAY 8, 2023

Account-based marketing (ABM) has gained popularity as a marketing tactic among B2B businesses in recent years. Targeting certain accounts rather than casting a wide net has proven to be a successful strategy for generating higher-quality leads and boosting sales. Here are three key categories of metrics to consider: A.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ROI Marketing Budget 62

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Click here for tips from the Effective Marketer Blog Hello there! Good question!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Adobe Experience Cloud Blog

JULY 10, 2015

Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. It is also a great way to reward referrals and customer advocacy.

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Marketing Management Webinar Metrics 48

Webbiquity

APRIL 10, 2018

But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. How can marketers efficiently meet both buyer expectations and their own corporate objectives? How to best produce content for technical buyers? Content Marketing Institute ). BuzzSumo ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Contently

DECEMBER 15, 2022

Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. Step 1: Decide what you want to know from marketing data analytics.

Analytics 184

Analytics De-duplication Planning Peer-to-peer 184

ANNUITAS

OCTOBER 24, 2016

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. What makes an event a success from an attendee’s perspective? Michael Brenner : Content Marketing Strategy for Any Size Budget. You won’t be disappointed. Now that is love.

Marketing Budget 124

Marketing Budget B2B Urgency Marketing Work Management 124

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100