KoMarketing Associates

JUNE 13, 2013

Digital Marketing – 349,268 members. Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more. eMarketing Association Network – 525,073 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KEO Marketing

FEBRUARY 2, 2016

New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ad spending has nipped aggressively at search’s heels over the last few years. Now it has taken the lead. Why are advertisers spending more on display advertising?

Display 48

Display Advertising Agencies Spending Advertisements 48

KoMarketing Associates

JANUARY 25, 2013

While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. Lowest Cost Per Lead Channels. Spending Changes by Channel in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

JULY 6, 2010

Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads?

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Webbiquity

JANUARY 2, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). Social media may be good for 99 things, but lead generation ain’t one of them. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.”

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Ambal's Amusings

DECEMBER 17, 2009

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Marketing Insider Group

NOVEMBER 11, 2010

There is a more scientific study released today from eMarketer that backs up my point by saying that only 60% of large companies are on Twitter and while the growth is huge compared to the 35% on Twitter just a year ago, I am still surprised that it is not higher. It is also based on questions that were asked during many of the sessions.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Follow B2B Online Marketing at https://twitter.com/B2BOnlineMktg. Joe Chernov (@jchernov) : “VP of Marketing at @Kinvey.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

FEBRUARY 5, 2024

(Search Engine Journal) Google drives 59.2% Sparktoro) The first five organic search results account for 67.6% Up Inc) Google dominates nearly 86% of the global search engine market. Backlinko) 84% of search engine users turn to Google three or more times daily. of global web traffic.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. eMarketer ). Search Engine Watch ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Inbox Insight

NOVEMBER 26, 2018

60% of marketers create at least one piece of content each day ( eMarketer ). But is that enough to guarantee effective B2B demand generation? Lead nurturing programmes to accelerate your buyer cycle. According to marketing think , “Social media is the most important gear in the sales and demand generation engine.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 56

Adobe Experience Cloud Blog

MAY 27, 2016

B2B brands that blog generate 67% more leads per month than those that don’t. SEO can make one of the biggest impacts on lead generation and can easily be one of the most cost-effective channels for new lead acquisition. Here are three reasons why B2B marketers need to get serious about SEO: 1.

SEO 91

SEO B2B Thought Leadership B2B Lead Scoring 91

Webbiquity

JANUARY 17, 2011

by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. The social prehistory of search engine marketing relevance and what it means for SEO and content by Conversionation. Marketing Strategy & Tactics. Marketers Put More Lead Gen Budgets Online by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. I wrote an eight part series on building an effective lead generation program a while back. What kind of question?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

FEBRUARY 7, 2012

” He explains what it means for B2B marketers when buyers are essentially able to create their own UI. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. Plus much more.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Search Engine Marketing ROI. Order of SEO Operations. SEO Tactics. SEO vs. What’s Up, Blog? How’re you doing?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40