Customer Experience Matrix

JULY 10, 2013

Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. The system then draws on Aprimo’s heritage in marketing management to add detailed cost tracking, project management, asset workflow including annotation and commenting on PDFs, and a flexible campaign calendar.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

LeadSloth

NOVEMBER 16, 2010

One solution was to create an email alias that forwards the email to both the sales rep and another mailbox. Another company was saving those replies straight into Salesforce.com. Preventing Too Much Email. At one company, product managers for the different product lines could request email campaigns.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Customer Experience Matrix

AUGUST 16, 2011

I wrote in February about ClickDimensions , which adds advanced email campaigns and Web tracking to Microsoft Dynamics CRM. Of course, the jackpot here is Salesforce.com. Vendors have made the bet by building marketing automation add-ons to a CRM system instead of building a stand-alone marketing automation product.*

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. The key to Net-Results’ approach is to build everything around segments.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 14, 2011

Of course, another way to look at this is that the CRM vendors already do marketing automation – certainly Oracle/Siebel does, and plenty of folks would argue that Salesforce.com has adequate marketing automation capabilities for most purposes, although most experts (and I) would disagree.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Adobe Experience Cloud Blog

OCTOBER 3, 2011

Now I know we have a World Cup on right now, but last year it was the soccer World Cup and this was the backdrop for QlikView’s first real test of the new process – the “Kick it and Qlik it” campaign – a global campaign in 14 countries, 10+ languages involving marketing teams around the globe. 74 landing pages created.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Sales Qualified Leads 48

Customer Experience Matrix

FEBRUARY 12, 2009

The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities. If advanced lead scoring or Salesforce.com integration are show stoppers for you, then read no further. If not, the marketing automation functions in Infusionsoft are worth considering.

Pricing 120

Pricing Price Impressions Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Sending one generic email to everyone doesn’t work. Go Viral - Encourage sharing in your email.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Customer Experience Matrix

OCTOBER 22, 2009

This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. These rules trigger an email campaign, send an alert, create a log entry, or add a lead, task or opportunity record in the CRM system. online chat and - telemarketing support through the CRM component.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Vidyard

MARCH 3, 2014

Editor’s note: This blog post originally appeared as contributed content on the Salesforce.com blog. Featuring our sales guy Karl, the call to action within the email campaign was to schedule a meeting with our crew while at the event.

CRM 52

CRM Top of Funnel Video Marketing Salesforce.com 52

Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Adobe Experience Cloud Blog

JANUARY 2, 2014

Depending on the volume of campaigns and overall activity, Howard Sewell, Spear Marketing’s president, recommends the following: One CRM administrator. One technical program manager (HTML/email campaign launches). One email marketing manager (strategist/content writer). What Does Each Role Do?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

Depending on the volume of campaigns and overall activity, Howard Sewell, Spear Marketing’s president, recommends the following: One CRM administrator. One Technical Program Manager (HTML/Email Campaign Launches). One Email Marketing Manager (Strategist/Content Writer). What Does Each Role Do?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

FEBRUARY 3, 2012

Why are we getting blacklisted after email campaigns go out?” “Why Why is that process not working between Marketo and Salesforce.com?” “How do we integrate revenue performance management and marketing metrics into our processes?” “Why

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Enterprise Management Work Management 48

DiscoverOrg

APRIL 27, 2017

This is not an exhaustive list of requirements set forth in the CAN-SPAM Act, and we do recommend doing a deep dive into the CAN-SPAM Act and/or consult your attorney before launching your first cold email campaign. If you are sending emails to other countries, you need to make sure you understand the laws of those countries.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

chiefmartech

APRIL 4, 2017

We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Think of transactional versus periodic data sync as analogous to a triggered versus scheduled email campaign.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Marketing Automation Services 51

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. No (except salesforce.com Radian6).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

MARCH 20, 2012

March 8: HubSpot raises $32 million in funding from Sequoia Capital, Google Ventures, and Salesforce.com. HubSpot launched enterprise lead nurturing tools so users could create highly targeted email campaigns in seconds. HubSpot rolled out automatic mobile optimization of HubSpot email and web pages hosted on the HubSpot CMS.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

The risk of unsuccessful trials can be reduced with lead nurturing campaigns that are specially designed to help trial participants succeed. A drip email campaign with usage tips will already make a big difference. You need to optimize the campaign for: Different personas. They can do this via the Web Services Interface.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Webbiquity

FEBRUARY 26, 2013

To launch an automated email campaign, marketers draft templates explaining the benefits of a potential partnership. The system can either send out emails automatically or pass through an approval system to ensure relevance. How Does it Work? The systems may be automated, but the set-up is under your control.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Biznology

JULY 28, 2015

Then, depending on what the campaign requires, I’ll run the entire campaign from the GroupHigh dashboard by going through the hundreds or thousands of online influencers by hand, reaching out to them by message-modeled emails, tweets, LinkedIn InMails, or Facebook Messages; or, if it’s a long tail blogger outreach email campaign, I’ll (..)

Research 80

Research Process Long Tail Marketing Blogger 80

Martech

APRIL 2, 2024

The next thing CDPs have to do is reconcile our identities for our known customers (like email and mobile numbers) with what we know about customers before they share their data (anonymous cookies and mobile device IDs, as an example). Watch the free demo Originally published on Salesforce.com on February 21, 2024.

Budget Programs 105

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 105

WebMarketCentral

DECEMBER 8, 2008

It's also fully integrated with Salesforce.com. LeadGenesys offers broad functionality for tracking email campaigns and website visits. The service is integrated with Salesforce.com and is used by a blue chip customer base including RR Donnelly, Praxair and AMD.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Customer Experience Matrix

DECEMBER 29, 2009

Nor does LoopFuse support any type of A/B testing, either in the email definition or its lead flows. Each email is tied directly to just one email “campaign”, although the email campaigns themselves can be reused in multiple lead flows. Other reports show results from email campaigns and lead capture forms.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

NOVEMBER 29, 2010

GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. It has also improved its CRM integration to synchronize data in real time, show Treehouse events within the CRM interface, and allow salespeople to add leads to campaigns and remove them. It has since added a connector for Oracle CRM On Demand.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

MARCH 16, 2011

This works directly from a Salesforce.com database, using the Salesforce.com email engine but applying eTrigue email authoring, campaign structures, Web tracking, and lead scores. That's a richer feature set than most marketing automation systems targeted towards the small and mid-size business.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Everything Technology Marketing

JUNE 18, 2010

We sure see this trend in the marketing automation platforms we use on a daily basis – webcasts, email campaigns, lead management, and many more. It seems as if the marketing function has only recently caught on to this trend in a major way, though. Is marketing moving to a subscription based model?

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100

Customer Experience Matrix

MAY 6, 2010

Genoo offers bidirectional synchronization with Salesforce.com, although only a handful of the company's 32 current clients actually use it. Users have considerable control over which leads are shared, with options to create queues for leads to send to Salesforce and to specify which Salesforce.com campaigns will send leads back to Genoo.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

ClickZ

JUNE 20, 2019

This platform offers email workflows, customizable with advanced segmentation (demographics, user behavior, contact activity) allowing you to walk a reader through a customized journey. It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. Oracle Responsys.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Email Marketing Marketing Management 101

Customer Experience Matrix

MARCH 25, 2009

In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. The company does expect to add those over time.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 2, 2011

He also cited previous enhancements including custom fields in list imports, custom lists and segments, increased email limit from 5,000 to 50,000 messages, better email templates, optimized email for mobile and social platforms, and improved Salesforce.com integration.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Vidyard

DECEMBER 5, 2017

With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Vidyard

DECEMBER 5, 2017

With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Vidyard

DECEMBER 5, 2017

With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB.

Marketing Qualified Leads 50

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 50

Customer Experience Matrix

JULY 14, 2009

Still, the company does plan move beyond Web marketing by adding outbound email campaigns in a few weeks. It will also support emails triggered by Web page visits. SiteCore has built data synchronization for Salesforce.com and Microsoft Dynamics and will add other systems as clients request them.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120