Marketing Insider Group

JANUARY 8, 2013

Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. You should also follow their co-founder @ JonMiller and their social and content guru @ JasonMillerCA. Follow my friend @ noyesjesse.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Digital B2B Marketing

JUNE 14, 2012

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Join and Drive the Conversation Your content needs to create conversation and dialogue in the market on an ongoing basis.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Genius.com B2B Marketing for Faster Sales Blog. Hubspot Internet Marketing Blog. Hubspot is probably both the most active and most popular blog of this list. Marketo Modern B2B Marketing Blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Convince & Convert

DECEMBER 1, 2015

Prior to working at InsightSquared, Joe served as VP of Marketing at several successful businesses, including Hubspot, Eloqua, and Kinvey. He stresses that despite marketers’ tendencies to work in extremes, finding balance in content strategy is the key to achieving innovation and success. Quotes From This Episode.

Top of Funnel 101

Top of Funnel Account Based Marketing Marketing & Strategy ABM 101

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ViewPoint

AUGUST 30, 2012

Click to start video at this point — Craig talks about how the outbound marketing vs. inbound marketing debate can be confusing and says the best companies have a mixture of both. Commenting on strengths and limitations of inbound, he says, “ HubSpot and a lot the inbound marketing—we can’t keep up with them.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Marketing Insider Group

JULY 28, 2015

He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing. John said that once they started Marketing Over Coffee, “I will consider this a success if I get to interview Seth Godin.”. As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Valasys

JULY 1, 2021

Marketo is best recommended for companies that are planning to use advanced B2B marketing automation solutions. This fully loaded marketing automation solution provider offers an exceptional level of service and comes with a matching price tag. Eloqua is also exceptional for those prioritizing tight CRM integrations.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

OCTOBER 17, 2012

This foundation technology matters because it’s pretty clear that the future of marketing systems is to have a shared platform – think Salesforce.com AppExchange, or the similar marts created by Eloqua , Marketo , HubSpot , and indeed Microsoft Dynamics itself – supporting a variety of plug-and-play applications.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. million for HubSpot and $85.1 Penetration reached eight percent among larger firms and varied substantially by industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

SnapApp

OCTOBER 22, 2012

HubSpot: Marketing isn't all unicorns and kittens - it takes clever, creatively analytical minds - or sometimes the analytically creative - to stand out in the overwhelming sea of marketing channels. HubSpot is a perfect example of this and it shows in their Pinterest page - but yes, there are unicorns and kittens too.

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

Marketing Insider Group

DECEMBER 22, 2011

Email marketers need to get back to basics: [link] – study by @ Econsultancy. How to Achieve Inbound Marketing Success in Less Than a Month [link]. e6e6e6 ;'> March 4, 2011 9:00 am via HubSpot Reply Retweet Favorite. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link].

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

PureB2B

JUNE 13, 2017

If you want to drive traffic to your website, set up marketing campaigns, or inbound marketing strategies these kinds of software have the function for you. For example, HubSpot can set up workflows for you to map out the customer journey.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

PureB2B

JUNE 13, 2017

If you want to drive traffic to your website, set up marketing campaigns, or inbound marketing strategies, these kinds of software have the functionality you need. For example, HubSpot can set up workflows for you to map out the customer journey.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Inbound Marketing: Search Spending Up—Mobile Search Even More So.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Inbound Marketing: Search Spending Up—Mobile Search Even More So.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Hubspot

MARCH 6, 2014

While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level. CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.”

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Kapost

DECEMBER 12, 2016

.” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. The Age of Inbound. Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

NuSpark Consulting

JANUARY 21, 2012

General B2B Marketing & Lead Generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Steven Woods.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Hubspot

OCTOBER 13, 2014

This is not yet another hype-laden prediction by Gartner as evidenced by the major software houses bulking up on marketing software: Salesforce buying $3.5B of assets to build out its Marketing Cloud. Oracle buying Vitrue and Eloqua for $1.2B. Microsoft buying Marketing Pilot and Netbreeze to bolster Dynamics CRM.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Hubspot

SEPTEMBER 14, 2012

One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Joe Chernov at Eloqua not only tweeted it, but with some kind words, at that : That @ hubspot included @ eloqua in its "10 B2B Companies that Create Exceptional Content" post = classy.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

Optinmonster

JUNE 21, 2021

You also get all of the email service providers (ESPs) that come with the Plus plan while unlocking even more options, such as: Eloqua. Inbound Marketing increases conversions 189% with lead magnets. Woodside Communities made$294,435 in less than 2 months. AutoAnything increases daily optins by 2.5X.

Cost 64

Cost Lock-In Pricing Price 64

SendinBlue

JUNE 29, 2022

We’ve compiled a list of the best solutions for marketing automation, highlighted their best features, and collected users’ reviews to help you pick the best tool for your business needs. At a Glance: The Best Marketing Automation Platforms. Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Eloqua Pricing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SmartBug Media

MARCH 10, 2020

Some of the best CRMs on the market for supporting ABM include: Salesforce. HubSpot CRM. OrgChartHub (HubSpot only). HubSpot Insights. A few of the major marketing automation platforms have this capability built in, but there are also stand-alone tools that can help you analyze your current accounts to identify targets.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

SnapApp

APRIL 4, 2018

At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity. For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

SEPTEMBER 24, 2019

Best for: Inbound marketing. The biggest difference between Vidyard and other options is that it’s sales and marketing ready. Relevant integrations: Salesforce, Marketo, HubSpot, Eloqua, Pardot, YouTube, Hootsuite, Outreach, SalesLoft, Adobe, ExactTarget, Zendesk, Kapost, Drift, and more. Upside: Discoverability.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Marketing Insider Group

JULY 28, 2011

Of course, I’d advocate that a technically-savvy individual in marketing take the lead in managing the department’s technology landscape — the role of a chief marketing technologist, a marketing CTO. Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. What do we outsource?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Martech Advisor

OCTOBER 7, 2019

Let’s look at the role of a marketing automation specialist, skillset, job description, and how you can get started in this lucrative role. The ubiquity of marketing automation software across B2B and B2C organizations can be attributed to organizations adopting the inbound marketing methodology.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

LeanData

DECEMBER 28, 2015

Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Inbound Marketing: These are marketing activities designed to attract interest in your organization so that people request to learn more about your products and solutions.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

Hubspot

APRIL 15, 2014

Over the past year since we released HubSpot’s Culture Code , I’ve learned some hard lessons about company culture, the hardest of which was that culture is like Fight Club. Using HubSpot as a guinea pig, we exposed the internal workings of our team and told the world what motivates us and what makes us tick.

Rules 28

Rules Eloqua Hubspot Transparency 28

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Manager, Inbound Marketing, Marketo. Mike Volpe , VP of Inbound Marketing, Hubspot. Steve Woods , CTO, Eloqua. Manager, Inbound Marketing, Marketo ( @InboundMarketer ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeanData

DECEMBER 28, 2015

Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Inbound Marketing: These are marketing activities designed to attract interest in your organization so that people request to learn more about your products and solutions.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Inbound Marketing: These are marketing activities designed to attract interest in your organization so that people request to learn more about your products and solutions.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Inbound Marketing: These are marketing activities designed to attract interest in your organization so that people request to learn more about your products and solutions.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. Inbound Marketing (43).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40