You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender.

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You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender.

Mail 248

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. One hopes, for Eloqua’s sake, that their new home at Oracle affords them a brighter future for their technology.

HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. high absolute revenue level (well on track to exceed $100 million for the year, about 20% higher than Eloqua and 60% higher than Marketo at the time of S-1).

Partnership News: Leadfeeder and HubSpot Team Up!

Leadfeeder

Leadfeeder is happy to announce that our partnership with HubSpot has arrived! In fact, HubSpot was the No. Ready to get started using the new HubSpot integration? Let’s dive in… How do I connect my Hubspot CRM with Leadfeeder? Then, click on HubSpot.

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. Eloqua Integrations. HubSpot Integrations. Part Two: Integrations for Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft In what follows, we list the various integrations available from all six of the major marketing automation platforms we analyzed in our research. Eloqua Integrations. HubSpot Integrations.

Holy, Hubspot! 4 Easy Steps to Real-time Lead Fulfillment

NetLine

We have lots of customers who are using the Portal to load up their sales pipeline in Hubspot by generating leads with content syndication on our lead generation network. To make the flow of leads even simpler, the Portal can be connected directly to Hubspot in a few quick steps.

Going Big on Small: Joe Payne on HubSpot’s $32M Round

Modern Marketing

Much will be said over the next few days about HubSpot’s $32M Series D round. The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors). Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business. HubSpot is going big – on small business.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.

The 14 Best Marketing Automation Tools

Webbiquity

2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. 7) Oracle Eloqua.

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

Alinean ValueStory Cloud includes each of these vital MAP integration features, in an easy-to-use interactive content connector, easy to apply to your environment to integrate your interactive marketing tool to your Eloqua, Marketo or other MAP solution.

7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Again, consider the example of Hubspot in inbound marketing, referenced above.)

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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community.

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Salesforce Einstein and the Challenge of AI for B2B Marketing

Leadspace

But B2B demand gen marketers need a complete understanding and approach across all channels, whether they use Eloqua, Marketo, HubSpot, BlueKai, Adobe or others.

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

Modern Marketing

Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua.

A Brief History of Marketing

The Effective Marketer

Maybe a good source of comparison is another infographic titled “ The History of Marketing “, published by HubSpot about a year ago. HubSpot’s version is also brief (the point of any infographic, sure) but doesn’t overlook key events in marketing history. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo

6 Sure-fire, Can’t Miss Ways to Increase Blog Views

Modern Marketing

by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. Whenever major news breaks in our industry, Eloqua’s CEO Joe Payne is the first to comment. Content Marketing blogging blogging tips content curation content management Eloqua headline writing hubspot Joe Payne Lists

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A Brief History of Marketing

The Effective Marketer

Maybe a good source of comparison is another infographic titled “ The History of Marketing “, published by HubSpot about a year ago. HubSpot’s version is also brief (the point of any infographic, sure) but doesn’t overlook key events in marketing history. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process.

Top-10 Demand Generation Vendor Blogs

LeadSloth

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Hubspot Internet Marketing Blog. Hubspot is probably both the most active and most popular blog of this list. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants.

20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Given the focus on Pinterest from marketing bloggers and press, it isn’t surprising to see Hubspot and Constant Contact, both focused on marketers, active on Pinterest.

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Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

Modern Marketing

HubSpot founders Brian Halligan and Dharmesh Shah wrote a super book called Inbound Marketing. At Eloqua, we’re proud our content marketing program has earned more awards than anyone else in our category.

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Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory

Modern Marketing

Virtually every company in the marketing automation space – from SMB players like HubSpot and Pardot to B2C specialists like Neolane to up-market companies like Eloqua – offers a viable social media component to their demand generation system. Companies that prefer a more organic model (create great content, facilitate sharing) may prefer Eloqua Social Suite. Social Media Crowd Factory Demand Generation Eloqua marketing automation Marketo

We Should Be Asking: “Why Didn’t Marketo Raise More?”

Modern Marketing

Marketo recently launched a low-cost product that competes directly against HubSpot. In fact, Marketo’s CEO referred to HubSpot as his company’s “East Coast doppelgänger” in a recent Xconomy article. But when you compete against HubSpot, you’re not only competing against a well-funded, well-oiled “inbound” marketing machine. Of course, it’s not only HubSpot in this crowded segment.

To Sell A Conference, Give Away Last Year’s “Takeaways”

What Works - What Doesn't

Tags: Content Marketing PR/Marketing Trends B2B marketing content marketing direct mail Eloqua email marketing how to promote trade show Hubspot Marketo trade shows

Demand Gen Pains Part 2: I Have Plenty of B2B Leads

Leadspace

While you could just dump them all into Marketo or Oracle Marketing Cloud or HubSpot and hope for the best. If you spend your days as a B2B demand generation marketer trying to generate more leads—and better leads—too many leads might not sound like a problem.

16 Experts Answer, “What makes a great infographic?”

Modern Marketing

Mike Volpe, CMO, HubSpot : The best infographics have a high density of information and are easily consumable. Content Marketing adam singer Ann Handley Ardath Albee Craig Rosenberg Eloqua infographic infographics Jeff Widman Jeremiah Owyang Jeremy Victor JESS3 Joe Chernov joe pulizzi Jonathan Block Mike Macfarlane Mike Volpe Robin Richards Steve Farnsworth Todd Defren Valeria Maltoni

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Marketing Monkeybusiness: 5 WOM Antics to Avoid

Modern Marketing

Another company in the lead management software space, HubSpot, hosts a popular weekly “TV” series. We have a saying here at Eloqua: “Get it done and do it right.” Content Marketing Eloqua Ethics lead management marketing Social Media WOM word of mouth word of mouth marketingby Joe Chernov | Tweet this.

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Inbound Marketing & Marketing Automation

LeadSloth

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment). But there are also integrated tool suites, like Hubspot and Raven. The Marketing Automation industry is evolving continuously.

Interview with Moni Oloyede

Onalytica B2B

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. I got the opportunity to become an Eloqua power user and then that company switch to Marketo and then I became a Marketo power user.

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Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable?

Lead Scoring…Baby Steps - B2B Marketing and Sales Tip #256

Reachforce

Until very recently, we hadn’t figured out a way to incorporate all of the various technology tools (Eloqua for Marketing Automation, HubSpot for its unique Internet Marketing tracking/features It’s the topic of discussion for so many webinars, whitepapers and blog posts (even here), but do you actually do lead scoring?

Content Marketing – Are You Getting 35 million Inbound Leads?

Reachforce

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine.

Content Marketing – Are You Getting 35 million Inbound Leads?

Reachforce

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine.

8 Great Marketing Infographics To Inspire Your 2012 Objectives

Marketing Insider Group

“ The Content Grid version 2 ” – by Eloqua. “ The Modern Marketer ” by Hubspot. It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead.

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New Marketing Automation Report: Venture Funding is Key to Success

Customer Experience Matrix

The table below shows growth for the remaining groups: As you see, core vendors grew almost twice as fast as the micro-business group and considerably faster than HubSpot. A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran.

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Unveiling the First Salary Benchmarks Report for Marketing Operations

bizible

The survey found that Eloqua specialization slightly edged out Marketo and Hubspot. Eloqua also tends to be for larger organizations, which may account for the difference. In addition to being a VP of Marketing at Bizible, I am incredibly passionate about marketing operations. So this year I founded a trade association and community dedicated to the marketing operations role.

Upcoming Lead Management Events

LeadSloth

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua).

Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)

Reachforce

we’ll tell you about these great products, all of which play well with SalesForce and leading marketing automation solutions like Silverpop, Marketo, Pardot, Eloqua, Hubspot, Act-On and more.

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe.

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B2B Experts from Webinar - 10 Tips for Improving Your B2B Demand Gen Program with Inbound & Outbound Marketing

Smashmouth Marketing

Joe Galvin SiriusDecisions @joegalvin Mike Volpe HubSpot @mvolpe Ardath Albee MarketingInteractions @ardath421 Nigel Edelshain Sales 2.0 nedelsha Trish Bertuzzi The Bridge Group @bridgegroupinc Steve Woods Eloqua @stevewoods Simon Blackburn ConnectAndSell @connectandsell Jep Castelein LeadSloth @jepc Ann Handley MarketingProfs @marketingprofs Craig Rosenberg Funnelholic/Focus @funnelholic Scott Mersy* Genius.com @smersy Mark Feldman* Netprospex @netprospex. *

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3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. A big part of lead gen is content, and the simplest content machine on the web is a blog.