Fri.May 04, 2012

Trending Sources

Digital Marketing Puzzle – #8889

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped?

Meant to be Read: Writing a Smart Case Study

Marketri

When it comes to marketing collateral, there are few — if any — assets I like more than the case study. If structured and written correctly, a case study is a relatively short, interesting and effective weapon in your arsenal (i.e.,

LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow

Modern B2B Marketing

by Jason Miller It’s like peanut butter and chocolate for the B2B Marketing professional. The announcement of LinkedIn acquiring Slideshare has all the characteristics to make an incredibly enticing pairing.

D-Day Marketing: The Land and Expand Strategy

Great B2B Marketing

Let’s start today’s post by acknowledging one important fact. It is usually much, much (did I say “much”) easier to up-sell an existing customer than it is to find a new customer.

B2B 38

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

Why Lead Scoring is the New Opportunity Stage

Modern Marketing

by Dan Pecoraro | Tweet this Do you miss the good old days back when a potential customer would patiently let you make your case, you could get a “feel” for them, and happily sell ‘em an yellow Oldsmobile? For better or worse, those days are over. The scenario today is far more complex. By the time a potential buyer is talking to you, she has probably done plenty of research and might even be leaning towards a particular vendor.

New Facebook Coupon Feature Helps Local Businesses Determine Social ROI

Hubspot

Are you aware that, according to research from ExactTarget , 58% of Facebook users expect to receive discounts or promotions when they 'like' a business page ? Well yesterday, Facebook started making it a lot easier for marketers to give the people what they want.

Don’t count your followers before they have hatched

Earnest about B2B

As B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. The answer was clear. Gone are the days of businesses chucking money at campaigns and crossing their fingers; organisations want to know exactly what financial benefits they will see from their marketing spend and need to hear those three magic words: Return on Investment.

The Age of the Buyer – How do you prepare?

Sales Intelligence View

THE AGE OF THE BUYER Now is the dawn of a completely different era I like to refer to as The Age of the Buyer.

B2B 18

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Measuring Social Marketing ROI

VisionEdge

Are you investing more in social marketing this year? If so, you are among the many marketers making this same decision. EMarketer estimates that four out of five U.S. businesses with at least 100 employees will be marketing on social media this year, and U.S. ad spending on social networks is expected to reach over $3 billion. How do you plan to measure the ROI of your investment?

25 Little Details That Will Make a BIG Difference at Your Next Event

Hubspot

Throwing a killer marketing event takes tremendous planning and resources; you have to think about attracting PR coverage , turning conversations into sales , and even how you'll integrate inbound marketing throughout the thing.

SMS 10

Finding Balance in the Always-On World

Paul Gillin

I picked up Erik Qualman’s Digital Leader expecting a very different experience from the one I got. Qualman is a thought leader on the transformative potential of social media whose 2010 bestseller, Socialnomics , is considered a textbook in its field.

Friday Wrap-up: This Week in B2B Marketing Tips

Reachforce

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 3 Ways to Extract Brand Stories from Inside the Company In the “content is

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Marketing in a Downturn Part 3: Aligning Sales and Marketing

Modern B2B Marketing

by Liz Smyth In the final part of our Marketing in a Downturn series, we’re examining the importance of getting your sales and marketing teams aligned. Read Part 1: Lead Generation and Nurture and Part 2: Content, Content, Content.).

The Power of Insulting Customers: Confessions of a Vacuum Cleaner Sales Rep

Marketing Craftmanship

The Rolls Royce of Vacuum Cleaners. My connection with advertising legend David Ogilvy is that, early in our careers, we both sold consumer appliances door-to-door.

Effective Tests We Should All be Conducting – But Probably Aren’t!

Vertical Response

Imagine that Dorothy, Tin Man and Scarecrow are sitting in on your next email or website marketing meeting. “I I don’t like this website, it’s dark and creepy!” exclaims Dorothy, “Do you think we’ll see any wild testing strategies?” “Some,” says Scarecrow, “but mostly buttons, copy and layout.”

Mobile Politics: How Political Campaigns Embrace New Media

SnapApp

For better or worse, modern American politics is as slick with advertising as any other industry. Television and radio spots, web pages, brochures, canvassing, robocalling and yard stakes are just some of the action we must all brace for during 2012. Although still a newer kid on the marketing block, new media -- especially text messaging and social media -- have gotten the attention of political campaigners nationwide.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.