Fri.May 04, 2012

Digital Marketing Puzzle – #8889

Puzzle Marketer

For a fun Friday brain teaser, brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped?

Meant to be Read: Writing a Smart Case Study


When it comes to marketing collateral, there are few — if any — assets I like more than the case study. If structured and written correctly, a case study is a relatively short, interesting and effective weapon in your arsenal (i.e.,

Trending Sources

D-Day Marketing: The Land and Expand Strategy

Great B2B Marketing

Let’s start today’s post by acknowledging one important fact. It is usually much, much (did I say “much”) easier to up-sell an existing customer than it is to find a new customer.

LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow

Modern B2B Marketing

by Jason Miller It’s like peanut butter and chocolate for the B2B Marketing professional. The announcement of LinkedIn acquiring Slideshare has all the characteristics to make an incredibly enticing pairing.

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

More Trending

New Facebook Coupon Feature Helps Local Businesses Determine Social ROI


Are you aware that, according to research from ExactTarget , 58% of Facebook users expect to receive discounts or promotions when they 'like' a business page ? Well yesterday, Facebook started making it a lot easier for marketers to give the people what they want.

Don’t count your followers before they have hatched

Earnest about B2B

As B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. The answer was clear. Gone are the days of businesses chucking money at campaigns and crossing their fingers; organisations want to know exactly what financial benefits they will see from their marketing spend and need to hear those three magic words: Return on Investment.

B2B 13

The Age of the Buyer – How do you prepare?

Sales Intelligence View

THE AGE OF THE BUYER Now is the dawn of a completely different era I like to refer to as The Age of the Buyer.

Aging 18

Measuring Social Marketing ROI


Are you investing more in social marketing this year? If so, you are among the many marketers making this same decision. EMarketer estimates that four out of five U.S. businesses with at least 100 employees will be marketing on social media this year, and U.S. ad spending on social networks is expected to reach over $3 billion. How do you plan to measure the ROI of your investment?

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

25 Little Details That Will Make a BIG Difference at Your Next Event


Throwing a killer marketing event takes tremendous planning and resources; you have to think about attracting PR coverage , turning conversations into sales , and even how you'll integrate inbound marketing throughout the thing.

SMS 10

Finding Balance in the Always-On World

Paul Gillin

I picked up Erik Qualman’s Digital Leader expecting a very different experience from the one I got. Qualman is a thought leader on the transformative potential of social media whose 2010 bestseller, Socialnomics , is considered a textbook in its field.

Friday Wrap-up: This Week in B2B Marketing Tips


Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 3 Ways to Extract Brand Stories from Inside the Company In the “content is

Marketing in a Downturn Part 3: Aligning Sales and Marketing

Modern B2B Marketing

by Liz Smyth In the final part of our Marketing in a Downturn series, we’re examining the importance of getting your sales and marketing teams aligned. Read Part 1: Lead Generation and Nurture and Part 2: Content, Content, Content.).

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

The Power of Insulting Customers: Confessions of a Vacuum Cleaner Sales Rep

Marketing Craftmanship

The Rolls Royce of Vacuum Cleaners. My connection with advertising legend David Ogilvy is that, early in our careers, we both sold consumer appliances door-to-door.

Effective Tests We Should All be Conducting – But Probably Aren’t!

Vertical Response

Imagine that Dorothy, Tin Man and Scarecrow are sitting in on your next email or website marketing meeting. “I I don’t like this website, it’s dark and creepy!” exclaims Dorothy, “Do you think we’ll see any wild testing strategies?” “Some,” says Scarecrow, “but mostly buttons, copy and layout.”

Mobile Politics: How Political Campaigns Embrace New Media


For better or worse, modern American politics is as slick with advertising as any other industry. Television and radio spots, web pages, brochures, canvassing, robocalling and yard stakes are just some of the action we must all brace for during 2012. Although still a newer kid on the marketing block, new media -- especially text messaging and social media -- have gotten the attention of political campaigners nationwide.