Fri.May 04, 2012

Digital Marketing Puzzle – #8889

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped?

D-Day Marketing: The Land and Expand Strategy

Great B2B Marketing

Let’s start today’s post by acknowledging one important fact. It is usually much, much (did I say “much”) easier to up-sell an existing customer than it is to find a new customer.

Trending Sources

Meant to be Read: Writing a Smart Case Study

Marketri

When it comes to marketing collateral, there are few — if any — assets I like more than the case study. If structured and written correctly, a case study is a relatively short, interesting and effective weapon in your arsenal (i.e.,

LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow

Modern B2B Marketing

by Jason Miller It’s like peanut butter and chocolate for the B2B Marketing professional. The announcement of LinkedIn acquiring Slideshare has all the characteristics to make an incredibly enticing pairing.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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New Facebook Coupon Feature Helps Local Businesses Determine Social ROI

Hubspot

Are you aware that, according to research from ExactTarget , 58% of Facebook users expect to receive discounts or promotions when they 'like' a business page ? Well yesterday, Facebook started making it a lot easier for marketers to give the people what they want.

The Age of the Buyer – How do you prepare?

Sales Intelligence View

THE AGE OF THE BUYER Now is the dawn of a completely different era I like to refer to as The Age of the Buyer.

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25 Little Details That Will Make a BIG Difference at Your Next Event

Hubspot

Throwing a killer marketing event takes tremendous planning and resources; you have to think about attracting PR coverage , turning conversations into sales , and even how you'll integrate inbound marketing throughout the thing.

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Finding Balance in the Always-On World

Paul Gillin

I picked up Erik Qualman’s Digital Leader expecting a very different experience from the one I got. Qualman is a thought leader on the transformative potential of social media whose 2010 bestseller, Socialnomics , is considered a textbook in its field.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Friday Wrap-up: This Week in B2B Marketing Tips

Reachforce

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 3 Ways to Extract Brand Stories from Inside the Company In the “content is

Marketing in a Downturn Part 3: Aligning Sales and Marketing

Modern B2B Marketing

by Liz Smyth In the final part of our Marketing in a Downturn series, we’re examining the importance of getting your sales and marketing teams aligned. Read Part 1: Lead Generation and Nurture and Part 2: Content, Content, Content.).

Measuring Social Marketing ROI

Measure Up Marketing

Are you investing more in social marketing this year? If so, you are among the many marketers making this same decision. EMarketer estimates that four out of five U.S. businesses with at least 100 employees will be marketing on social media this year, and U.S. ad spending on social networks is expected to reach over $3 billion. How do you plan to measure the ROI of your investment?

The Power of Insulting Customers: Confessions of a Vacuum Cleaner Sales Rep

Marketing Craftmanship

The Rolls Royce of Vacuum Cleaners. My connection with advertising legend David Ogilvy is that, early in our careers, we both sold consumer appliances door-to-door.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Mobile Politics: How Political Campaigns Embrace New Media

SnapApp

For better or worse, modern American politics is as slick with advertising as any other industry. Television and radio spots, web pages, brochures, canvassing, robocalling and yard stakes are just some of the action we must all brace for during 2012. Although still a newer kid on the marketing block, new media -- especially text messaging and social media -- have gotten the attention of political campaigners nationwide.

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