Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is quickly becoming Facebook Messenger.

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Marketing Insider Group

SEPTEMBER 29, 2017

For the 142nd episode of The Marketing Book Podcast, I interviewed Jim Sterne, author of Artificial Intelligence for Marketing: Practical Applications. So why do marketers need to know about artificial intelligence? Well, it’s already playing a role in marketing. But we’re still in the early stages. The author explains that artificial intelligence and the machine […].

Marketing & Strategy 151

Marketing & Strategy Marketing Practices Marketing Strategy 151

KoMarketing Associates

SEPTEMBER 29, 2017

Nearly 22,000 marketing and sales professionals from more than 100 countries joined Inbound 2017 at the Boston Convention and Exhibition Center this week. It seems nearly impossible that such a large amount of people would have so much in common; however, each and every attendee had three goals in mind – innovation, education, and connections. The line up of speakers this year was truly impressive with some big names including Michelle Obama, Brené Brown, John Cena, Mario Batali, Andy Cohen and

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

Influitive

SEPTEMBER 29, 2017

Twenty million. That’s how many people use Schoology’s learning management software to advance what’s possible in education through forums, events, and digital networking. With those kinds of numbers, you’d be crazy not to incorporate word-of-mouth marketing into your marketing mix.

Word of Mouth 124

Word of Mouth Marketing Management Ad Building Marketing Mix 124

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Kapost

SEPTEMBER 29, 2017

Finding a quality content marketing hire sounds like another item on the to-do list, but it’s about much more than snagging a good worker bee. B2B marketing teams need someone. The post 7 Rules for Your Next Content Marketing Hire appeared first on Kapost Content Marketing Blog.

Rules 91

Rules Content Marketing Content Marketing & Strategy 91

Launch Marketing

SEPTEMBER 29, 2017

Objectively understanding the effectiveness and ROI of their marketing efforts is a common pain point for B2B leaders. The negative nodes of this challenge surface in a variety of ways, from executives voicing feelings-based qualitative generalizations of “I don’t think that we’re getting all we should be from our marketing” to others deep in data but shallow in confidence as to whether they’re really looking at the right information or asking the right questions.

Marketing Attribution 48

Marketing Attribution Lead Ranking Marketing Qualified Leads ROI 48

Sharpspring

SEPTEMBER 29, 2017

You wouldn’t ask someone you just met how much money they make, right? Or if you were on a first date… you probably wouldn’t ask the person how many kids they want unless you were trying to scare them away. The same rules apply when it comes to your web forms. You don’t want to send people running for the hills by asking a ton of personal questions the first time they come to your site.

Profiling 49

Profiling Marketing Automation Services Top of Funnel Landing Pages 49

Biznology

SEPTEMBER 29, 2017

What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? ROI? Notice what these metrics have in common: they all require some action on the part of the target, whether it’s a prospect or a customer. And how do you motivate an action? You use direct response communications. It’s as simple as that. Digital marketing is direct marketing.

Urgency Marketing 164

Urgency Marketing Landing Pages Response Rate SEM 164

Terminus

SEPTEMBER 29, 2017

#INBOUND17 was one for the record books! From the killer keynotes, awesome announcements, and VIP experiences, HubSpot’s annual INBOUND extravaganza was an exceptional event. More than 20,000 marketing mavens convened in Boston for #INBOUND17. We’ve rounded up a few of our favorite highlights from this year’s INBOUND, and we’re saving the best for last.

Account Based Marketing 6

Account Based Marketing ABM Hubspot Communities 6

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

SEPTEMBER 29, 2017

Six years ago, I launched a site to cover the intersection of advertising and technology in New York. One of my first profiles was on Huge—a small, red-hot Dumbo design agency that had designed a mobile streaming app called HBO Go. This past summer, I caught up with Huge founder Aaron Shapiro, who has since turned his small shop into a full-services operation with thousands of employees all over the world.

ROI 79

ROI Design Advertising Agencies Mobile Advertising 79

Content Standard

SEPTEMBER 29, 2017

Imagine for a moment a world in which programmers plot to overthrow the world economy. In this world, your tech-savvy and curious neighbor becomes a millionaire overnight, only to lose it all again months later. The largest bank heists in history happen not at the hands of armed robbers, but opportunistic hackers. The news reports on a fringe faction of anarchists who want to enable black-market trade, while the fringe group cries foul on media attacks and unfair treatment.

Peer-to-peer 64

Peer-to-peer Paper Paid Search Agency Transparency 64

Directive Agency

SEPTEMBER 29, 2017

Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign A is outperforming Campaign B. But here’s the thing. It’s actually not that important. Not in the grand scheme of things, anyway. It does serve a purpose. It can be a helpful leading indicator to watch from time-to-time. However, prioritizing it over other things can be a massive mistake.

CTR 40

CTR Cost per Lead Lead Ranking CPC 40