Tony Zambito

NOVEMBER 29, 2020

When I was a young boy, I was fascinated by the history of the Lewis and Clark Expedition that began in May of 1804. An exploration to chart and explore the Louisiana Purchase Territory at the behest of President Thomas Jefferson. Lewis and Clark spent the fall and winter of 1803-1804 in preparation. Requisitioning supplies and recruiting 41 brave men for the expedition.

Internet Marketing 207

Internet Marketing Fulfillment Interactive Marketing Customer Surveys 207

Marketing 261

NOVEMBER 29, 2020

The concept of a work bestie is something we can relate to. We all have that one person we look forward to seeing every day we go to work. These relationships are an important part of our social life. Working from home has put a significant dent in these relationships. Although we have channels of communication such as Zoom and Slack, these are not enough.

Jigsaw 118

Jigsaw Bundling Amazon Buzz 118

chiefmartech

NOVEMBER 29, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper , including many terrific interviews from WPP executives. I’m republishing it here as a 7-part series.

Paid Search Agency 113

Paid Search Agency Advertising Agencies Bandwidth Digital Transformation 113

B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs. Revenue CMOs are growth marketers who are going beyond the traditional marketing execution role.

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Vision6

NOVEMBER 29, 2020

QR codes have risen from the dead! This perfect contact-less medium is finally getting a moment to relish its time in the sunlight. With the global pandemic transforming society into a bunch of germaphobes, we’ve never been so thankful for its rapid reappearance on the scene. With everyone very-much accustomed to scanning QR codes these days, it’s become second nature to us.

Lock-In 98

Lock-In Privacy Marketing Management Eye-Tracking 98

ClearVoice

NOVEMBER 29, 2020

We’ve all been there: You’re on a roll writing your latest piece, in the midst of a sentence, and suddenly… What word goes here? Are these words really synonyms? As a writer, you have a never-ending stream of words running through your brain. Understandably, you mix them up sometimes. Many writers are familiar with these commonly confused words and tricks to remember them, but what about those words that don’t have handy tricks?

Opinions 91

Opinions Examples Order Leads 91

Oktopost

NOVEMBER 29, 2020

Whether you’re new to the podcast world or looking for your next podcast obsession when it comes to B2B marketing, we’re sure you’ll find it here. Our podcast channel, B2B Marketing Now , is geared toward marketing leaders who want to see their organization grow. Each episode is packed with interviews, best practices, stories and actionable takeaways coming from an impressive line-up of guests ranging from company CEOs, CMOs, VPs, Investors, Executive Coaches, Consultants, Politicians, Authors,

B2B Thought Leadership 71

B2B Thought Leadership Thought Leadership Youtube Transparency 71

Belkins

NOVEMBER 29, 2020

Ever considered starting communication with the client with an email? It can be much more efficient than giving them a call. It is also a less frustrating way to find out whether they are interested in your services. Describing the benefits of your offer is essential to get good results, provided that your message looks professional. This article will help you learn how to get appointments in sales by creating an incredible email for your prospective customers and book a meeting.

Click Rate 63

Click Rate Case Studies Open Rate Statistics 63

Outbrain

NOVEMBER 29, 2020

Ninety-four percent of the world’s population recognizes the Coca-Cola logo. That is an awesome statistic, but at the same time, it’s not surprising. The Coke company is an icon. Just a split-second glimpse of the white curly font and banner against the bold red background is enough to fire up the brain’s recognition engine. But there is something deeper going on.

Brand Identity 49

Brand Identity Branding Paid Search Agency High Quality Lead 49

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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